Models of radiative Majorana neutrino masses require new scalars and/or fermions to induce lepton-number-violating interactions. We show that these new particles also generate observable neutrino non-standard interactions (NSI) with matter. We classify radiative models as type-I or II, with type-I models containing at least one Standard Model (SM) particle inside the loop diagram generating neutrino mass, and type- II models having no SM particle inside the loop. While type-II radiative models do not generate NSI at tree-level, popular models which fall under the type-I category are shown, somewhat surprisingly, to generate observable NSI at tree-level, while being consistent with direct and indirect constraints from colliders, electroweak precision data and charged-lepton flavor violation (cLFV). We survey such models where neutrino masses arise at one, two and three loops. In the prototypical Zee model which generates neutrino masses via one-loop diagrams involving charged scalars, we find that diagonal NSI can be as large as (8%, 3.8%, 9.3%) for (εee, εμμ, εττ), while off-diagonal NSI can be at most (10−3%, 0.56%, 0.34%) for (εeμ, εeτ, εμτ). In one-loop neutrino mass models using leptoquarks (LQs), (εμμ, εττ) can be as large as (21.6%, 51.7%), while εee and (εeμ, εeτ, εμτ) can at most be 0.6%. Other two- and three-loop LQ models are found to give NSI of similar strength. The most stringent constraints on the diagonal NSI are found to come from neutrino oscillation and scattering experiments, while the off-diagonal NSI are mostly constrained by low-energy processes, such as atomic parity violation and cLFV. We also comment on the future sensitivity of these radiative models in long-baseline neutrino experiments, such as DUNE. While our analysis is focused on radiative neutrino mass models, it essentially covers all NSI possibilities with heavy mediators.
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