Online Consumer Reviews Research Articles

Article Recommendation and Comics Story Representation for Twitter User Based Preferences

Twitter is an interesting platform for the dissemination of news. The real-time nature and brevity of the tweets are conductive to sharing of information related to important events as they unfold.Numerous consumer reviews of topics are now available on the Internet. Automatically identifies the important aspects of topics from online consumer reviews. Our method provides an efficient way to accurately categorize comic topic recommendation without need of external data, enabling news organizations to discover breaking news in real-time, or to quickly identify viral memes that might enrich marketing decisions, among others. We filter the stream of incoming tweets to remove junk tweets using a text classification algorithm.We also compare the performance of different supervised SVM text classification algorithms for this task. This study concentrates on analyzing potential and dynamic user correlations, based on topic-aware similarity and behavioral influence, which may help us to discover communities in social networking sites.

Markets on the edge: Beach kiosk TripAdvisor consumer online reviews as dataset to compare Australian and Brazilian beachfront collective representations

Avaliações de consumidores online suscitam desafios analíticos para as ciências sociais pois são escritas por amadores, são publicadas rapidamente e estão disponíveis para todos que tenham acesso à internet. Neste artigo exploratório, comparamos as Avaliações Escritas do TripAdvisor (AET) de quiosques de praia no Brasil e na Austrália e argumentamos que as AET são uma fonte útil para percebermos as diferenças nas representações coletivas da beira da praia. Argumentamos também que a análise de conteúdo das AET pode ser limitada; portanto, utilizamos outros métodos qualitativos como a análise documental e a observação de campo. Concluímos que as representações coletivas da beira da praia diferem pelas categorias de tempo e espaço. A compreensão das diferentes representações coletivas da beira da praia produz conhecimento para auxiliar políticas públicas a enfrentarem desafios contemporâneos no litoral, como a busca pelo equilíbrio entre o desenvolvimento comercial e a conservação da natureza.

Impoliteness in negative online consumer reviews: A cross-language and cross-sector comparison

AbstractThis article presents a multifaceted comparative investigation into the linguistic impoliteness in the negative online consumer reviews on one of the world’s largest e-commerce tycoons and the flagship giant Amazon. The findings were derived from 600 items of online consumer reviews from two comparative perspectives: cross-language (English vs. Chinese) and cross-sector (daily necessities vs. luxury goods). Four impoliteness strategies were identified, calculated and illustrated based on the collected dataset, ranging from January 2016 to October 2018. Findings indicate that in terms of decreasing frequency, the impoliteness strategies reviews are positive impoliteness, implicated impoliteness, negative impoliteness and sarcasm in the negative online consumer reviews of both languages and both sectors. The results reveal that, regardless of sector and language differences, on-record impoliteness is much more frequent than off-record impoliteness in the genre of online consumer reviews. Despite of similarities, discrepancies were also found with regard to the employment of impoliteness strategies in online consumer reviews across languages and sectors. As a timely effort, the findings offer impoliteness-related insights and implications to both theorists and practitioners in the e-commerce industry.

Media Review: The Owlet Smart Sock—a “must have” for the baby registry?

Citation:Malik A, Ehsan Z. Media Review: The Owlet Smart Sock—a “must have” for the baby registry? J Clin Sleep Med. 2020;16(5):839–840.

Information transparency: Examining physicians’ perspectives toward online consumer reviews in the United States

ABSTRACT A number of U.S. healthcare organizations are taking steps to implement online review programs for physicians. However, physicians may harbor concerns about being evaluated by their patients. This research investigates both the attitudes and concerns of physicians regarding a star rating system that was implemented in an actual healthcare system in the United States. A survey regarding the implementation of a rating system was sent to physicians at a major nonprofit healthcare system. Findings demonstrate that physicians express risk perceptions about patient rating systems, which in turn influence their attitude toward the rating system, rendering them reticent about adopting such a system. Results also suggest that level of involvement, trust of the rating system, and organizational support are negatively related to physicians’ risk perceptions toward the online rating system, whereas organizational support and physician engagement are positively related to transparency. Thus, this research submits that increasing physician level of involvement in transparency initiatives, inculcating trust in online review systems, and consistently offering organizational support might help to foster physician adoption of online review systems.

The power of beauty? The interactive effects of awe and online reviews on purchase intentions

Prior research has established that online consumer reviews can have significant influences on the evaluations of a product or a service. In particular, studies show that negative (vs. positive) reviews lead to unfavorable evaluations because they heighten purchase risk. The present research seeks to examine a contextual cue that can alleviate this potential problem. Across three studies, this research demonstrates how the emotion of awe – elicited by a beautiful product in the advertisement – can reduce the perception of purchase risk, leading to favorable consumer evaluations of a product or service even though it has negative reviews. The implications of this research are beneficial for advertisers by highlighting the potentials of eliciting awe (e.g., by utilizing beauty) in their advertisements.

여행정보 엔트로피(Entropy) 속성에 관한 연구

Online reviews to obtain travel information by social network services have become more critical. Tourists tend to consider online reviews to be more believable than the information from tour operators and travel agencies. Online consumer reviews, in particular, are playing an increasingly significant role in travelers' purchase behavior. However, from the literature review, a wide range of information with different levels of certainty is available, and the different tourism information may result in different impacts on tourist behavior. This study employed “entropy” in the information theory that indicates the degree of uncertainty related to the information in the message. The information entropy theory assumes that high information entropy implies more uncertainty to customers. This study investigated and verified the entropy attribute of travel information through the integrated research methodology. As a result of the exploratory factor analysis for the validity test of the qualitative research, the study identified four factors as the entropy of travel information: asymmetry, discordance, distrust, and uncertainty. These findings hold significant implications for both travel agencies and marketers.

Utilizing the platform economy effect through EWOM: Does the platform matter?

Businesses use the platform economy and electronic word-of-mouth generated by online reviews to attract consumers. Based on the communication accommodation theory, we examine both the contents of online consumer reviews and managerial responses to analyze what consumers and managers write and the associated linguistic characteristics to determine how they write. We examine and compare online consumer reviews and managerial responses on social media platforms, third-party booking platforms, and direct-sales platforms in four dimensions. These include (a) linguistic characteristics, (b) content, (c) the interaction between consumers and managers, and (d) the mechanism of the reflection of online reviews in consumer satisfaction. We use a text mining approach, latent semantic analysis, and text regressions to analyze data from the hotel industry. The findings suggest that both the linguistic characteristics and content of the consumer reviews and managerial responses differ depending on the platform. However, the factors influencing consumer satisfaction are the same among the three platforms. Consumer reviews on social media platforms have greater subjectivity and length; reviews on direct platforms have higher polarity, diversity, and readability. Consumer reviews focus more on interpersonal and intangible attributes on social media, on economic attributes on third-party platforms, and on tangible attributes on direct platforms. Managers’ responses have similar linguistic styles in terms of subjectivity, polarity, and readability, but they use more words with greater diversity and focus more on operations and facility issues on direct platforms than on the other two platforms. We provide implications for managers to understand consumer reviews and write responses.

The Impact of Online Consumer Reviews Dimension on Online Purchase Intentions In Tokopedia

The Impact of Online Consumer Reviews Dimension on Online Purchase Intentions In Tokopedia

Analyzing different types of negative online consumer reviews

Purpose This study aims to investigate if different types of negative electronic word-of-mouth (eWOM) have various negative effects on the attitude of the consumer toward a product (Laptop) and whether this newfound attitude remains unaffected by the subsequent influence of positive eWOM. Design/methodology/approach A quantitative study in Germany was conducted. In the two-part experimental setting, first, a factorial repeated-measures between-subjects design was used in which the types of negative eWOM have been manipulated. The second part is characterized by a mixed between–within subjects design to test the durability of attitudinal changes. Findings The results demonstrate that destructive and ethical eWOM only provoke a small decline in consumer attitude compared to functional product criticism. Furthermore, the examination shows that renewed positive eWOM can improve the attitude, whereas ethical criticism is the most difficult to correct. Research limitations/implications The study views negative eWOM differentiated. Researchers could adopt this approach by analyzing online communication more precisely. Ambivalent relationships between negative eWOM and their outcomes can be explained. Practical implications The findings lessen the fear of permanent loss of brand reputation caused by negative reviews. The harmful effects on the attitude can be compensated through targeted marketing management actions. The study shows which content companies need to focus on. Originality/value Previous literature has predominantly overlooked the complex nature of negative eWOM. Therefore, the study provides first empirical results about the divergent effect of different content types of negative eWOM on consumer attitude toward a product. Additionally, the durability of consumer negativity could be measured over time.

Significance of Electronic Word of Mouth (e-WOM) in Opinion Formation

In the realm of interconnected digital world, social ranking systems are readily used in different sections of society, for several reasons. The private and public sectors both are making use of social ranking systems as a tool to engineer human behavior, and crafting a digitally stimulated social control. Online reviews and ratings are one of the significant marketing strategies of online sellers to steer out consumers’ opinion and ultimately their purchasing decisions. Buyers usually go through these reviews and ratings while purchasing online product or hiring online services. Online consumer reviews, recommendations for product and services, and peer viewpoints play a significant role in the customer's opinion formation. Different online forums of product reviews, ratings and recommendations differ in their objectives, functions, and characteristics. This paper focuses upon a systematic literature review and comparative study of the influence the positive and negative reviews and ratings of the products, automobile services, movies, restaurants, products and services on OLX & eBay, etc. have on opinion formation. Moreover, how these reviews influence others opinions of buying and using the products, services and apps will be analyzed.

Online customer reviews: A topical classification, synthesis and future research directions

This study provides scholars with an overview of the academic literature on online consumer review studies published in the hospitality and tourism literature during the period 2000-2018. The study contributes to the online review research domain understanding for both academicians and practitioners because such a classification would identify gaps and future directions for research studies. This study, while carrying out a systematic review also provides a framework for the classification of the literature by journal, year of publication, keywords, publisher distribution, citation analysis, authorship trends, country of research, theories applied, research orientation, research approach, and by industry. A review of 179 full-length articles across peer-reviewed academic journals, published over a 19-year period, was undertaken to provide researchers with a reference guide. In contrast to past literature review studies, this paper identified authorship trends and recorded the citations to understand the influence of online review research studies. Further, the present paper extends the scope of past review studies by carrying out topical cluster analysis in online review research studies. Topical clusters were identified providing valuable insights for future research: (a) satisfaction/dissatisfaction, (b) trust/distrust, (c) user-generated content, (d) systematic reviews, (e) social media, and (f) influence/impact of online reviews. Implications and future research directions are also discussed.

Pencitraan Sosial Media


 
 
 This research is based on widespread use of social media as an image for all people and as well as provides benefits for a company. The large number of social media users makes an American travel site provides reviews about travel related content and this includes reviews of restaurants. Hence, this study discusses the case study of TripaAdvisor's review of the five best restaurants in Bali. With various forms of benefits regarding the benefits of information from TripAdvisor, online reviews from consumers in promoting restaurants and consumer reviews in enhancing the image of a restaurant. The research method used is content analysis method to review from five restaurants, the variables were the value of Food, Service, Value and Atmosphere from these five restaurants and ranked five restaurants through an assessment of consumer reviews on TripAdvisor. The data source is through primary data and secondary data, namely through TripAdvisor. The description of this research is to look at every consumer online review on TripAdvisor, by choosing five of the best TripAdvisor restaurants in Bali and taking 50 consumer reviews from the top five TripAdvisor restaurants in Bali to see the benefits of these consumer reviews in promoting and improving the image of these five restaurants. The results of this study indicate that TripAdvisor is very useful in providing information to restaurants and with consumer reviews can be a tool for restaurant's promotion and able to enhance the image of a restaurant.
 Keywords : TripAdvisor, Consumer reviews, Restaurants, Bali
 
 

Online Yorumların Tüketici Satın Alma Kararına Etkisi: Kullanıcı Özellikleri Açısından Bir Değerlendirme* (The Effect of Online Reviews on Consumer Buying Decision: An Evaluation of User Characteristics)

Purpose – The main purpose of this study is to examine whether the impact of online consumer reviews on consumers’ purchasing decision differs according to their characteristics. Design/methodology/approach – The population of the study consists of the Internet users who read online consumer reviews in Turkey. The sample of the study is composed of 522 participants in Kayseri determined according to the convenience sampling method. In order to collect the data, a face-to-face survey has been conducted. One-way MANOVA is applied to the data collected from the survey. Findings – As a result of the study, findings show that the effect of online reviews on consumer purchase decision does not show a significant difference according to their gender, age groups and daily internet usage. The only significant difference is found for the variable “online shopping frequency of consumers”. Discussion – Online reviews have an impact on consumers’ purchasing decision, and increased level of online shopping frequency has more influence on their decision in terms of web site and online review characteristics.

Understanding the influence of submission devices on online consumer reviews:A comparison between smartphones and PCs

Online consumer reviews (OCRs) are of immense value to businesses and consumers. With the rapid development of mobile Internet, smartphones have become an important device for consumers to publish OCRs. Information input is more difficult on smartphones than on PCs because of the screen size, the convenience of using keyboard and the interference of use situation. Based on cognitive cost theory, this study compares the differences of the statistical characteristics of OCRs (study 1) and the narrative content of OCRs (study 2) submitted via smartphones and PCs about material purchases in B2C websites. In study 1, an analysis of 24,933 OCRs across six products shows that OCRs submitted via smartphones have fewer words, more images, higher star rating, and shorter time interval than via PCs. In study 2, by coding and analyzing 1001 OCRs, the results show that OCRs submitted via smartphones are less likely to mention price, product functionality, product quality, product aesthetics, service quality, logistics quality, and attitudinal loyalty than via PCs, whereas no significant difference is observed in the dimensions of seller trustworthiness, cognitive attitude, emotional attitude, and recommendation expression. Implications for theory and practice are discussed.

Relational Work in Airbnb reviews

Peer-to-peer businesses such as Airbnb have recently given rise to new travel trends in which electronic word of mouth, in the form of online consumer reviews (OCRs, henceforth), is the main trust mechanism with a threefold purpose: to make informed decisions regarding accommodation, gain good reputation, and manage the relational component as continuity from the offline stage of the experience. In the light of the above, this study will analyse 120 reviews (60 positive and 60 negative) written by Airbnb travellers and linked to three different emotional orientations: delighted/satisfied, ambivalent/neutral, and dissatisfied/disappointed. Taking an illocutionary and stylistic domain perspective, the reviews will be examined to understand how users manage relational work (Watts 1989, Locher and Watts 2005, Locher 2006, Locher and Watts 2008), and to ascertain what is likely to be the ‘norm’ in this particular genre (i.e., OCRs) and for the particular Virtual Community of Practice (VCoP, henceforth) (i.e., guests and hosts interacting in Airbnb). The results show that being polite seems to be the norm (hence being politic), while being rude or offensive is the exception. The data also suggest that users tend to be politic/polite through very enthusiastic and friendly messages, while dissatisfaction and ambivalence are shown by means of a process of depersonalisation, with a tone based on formality and distancing from the host. Information is also obtained from what is not said, which creates the implicature of dissatisfaction. This seems to be implicitly understood by the members of this VCoP, who seem to perceive sociability as pivotal to assess their experience.

CONSUMER TRUST AND COGNITIVE DISSONANCE TOWARDS ONLINE REVIEWS IN SELECTED RESORTS: A PREFERENTIAL MODEL

The increasing trends of using online consumer reviews as bases before the actual purchase of a product or service are now substantial in the consumer decision-making process. Consumers nowadays want not only the core products or services, but other offerings as well, and they usually verify these with the online reviews. The resort industry is not exempted from these deviations. This study particularly investigated the determinants of consumer trust in online reviews, the assertions of cognitive dissonance as part of pre-purchase behavior, and their effects on customers’ purchase likelihood. The study sites were selected resorts in Region IV in the Philippines, while the perspective of 500 customers located in the Philippines specifically in Metro Manila, Metro Davao and Metro Cebu were utilized. Initial findings showed that argument quality (.785), source credibility (.812) and perceived quantity of reviews (.785) had greatly influence consumer trust. However, the assertions of pre-purchase cognitive dissonance were not influenced by the determinants. Moreover, results revealed that pre-purchase cognitive dissonance (with a value of -0.084) has a negative impact on the purchase likelihood whereas consumers’ trust (with a value of 0.522) has a positive impact on the purchase likelihood.

PENGARUH ONLINE CONSUMER REVIEW DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN CONSUMER TRUST SEBAGAI INTERVENING (STUDI PADA PENGGUNA INSTAGRAM DI 1 KECAMATAN KEBUMEN)

This study aims to determine the effect of online consumer review and viral marketing on purchasing decisions through consumer trust as an intervening variable. The population in this study is the people in Kebumen District who have made purchases at online stores via Instagram. The research sample of 100 people with a purposive sampling method. The method used in this research is quantitative method. Data analysis using path analysis with the SPSS 22 program. The results of this study indicate that online consumer review and viral marketing have a significant effect on consumer trust. Furthermore, online consumer review has no effect on purchasing decisions, while viral marketing and consumer trust have a significant effect on purchasing decisions.

The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market

Prior research on online consumer reviews (OCRs) has focused more on the volume and valence of all OCRs as a whole and less on their individual contents. This paper investigates the importance of multidimensional OCR contents, in terms of functional and emotional dimensions, in online marketing. Utilizing a rich dataset of four million online postings and weekly sales for 342 mobile games, this study identifies subcategories of functional OCRs – product quality, product innovativeness, price acceptability, and product ease-of-use – and emotional OCRs – anger, fear, shame, love, contentment, and happiness. The results show that the volume of product quality and ease-of-use OCRs drives more sales than the valence, while the valence of product innovativeness and price OCRs outperforms the volume. Furthermore, both negative and positive emotion-related OCRs moderate the relationship between functional OCRs and product sales. This study offers guidance to firms in managing specific OCR content for superior marketing outcomes.

Yelped: Psychotherapy in the time of online consumer reviews.

Yelped: Psychotherapy in the time of online consumer reviews.