Abstract

 
 
 This research is based on widespread use of social media as an image for all people and as well as provides benefits for a company. The large number of social media users makes an American travel site provides reviews about travel related content and this includes reviews of restaurants. Hence, this study discusses the case study of TripaAdvisor's review of the five best restaurants in Bali. With various forms of benefits regarding the benefits of information from TripAdvisor, online reviews from consumers in promoting restaurants and consumer reviews in enhancing the image of a restaurant. The research method used is content analysis method to review from five restaurants, the variables were the value of Food, Service, Value and Atmosphere from these five restaurants and ranked five restaurants through an assessment of consumer reviews on TripAdvisor. The data source is through primary data and secondary data, namely through TripAdvisor. The description of this research is to look at every consumer online review on TripAdvisor, by choosing five of the best TripAdvisor restaurants in Bali and taking 50 consumer reviews from the top five TripAdvisor restaurants in Bali to see the benefits of these consumer reviews in promoting and improving the image of these five restaurants. The results of this study indicate that TripAdvisor is very useful in providing information to restaurants and with consumer reviews can be a tool for restaurant's promotion and able to enhance the image of a restaurant.
 Keywords : TripAdvisor, Consumer reviews, Restaurants, Bali
 
 
Highlights
Berdasarkan latar belakang di atas, kehidupan sehari-hari mampu memberikan maka rumusan masalah yang tepat untuk informasi melalui Media sosial
This research is based on widespread use of social media as an image for all people and as well as provides benefits for a company
With various forms of benefits regarding the benefits of information from TripAdvisor, online reviews from consumers in promoting restaurants and consumer reviews in enhancing the image of a restaurant
Summary
Telaah Penelitian yang digunakan pada meningkatkan citra perusahaan dan penelitian ini yaitu jurnal yang di tulis oleh memasarkan produk pariwisata. Miguens J (2008) dengan judul “Sosial Media yang digunakan yaitu TripAdvisor, And Tourism Destination: Tripadvisor Case tripAdvisor itu sendiri merupakan media. Study” penelitian ini bertujuan untuk sosial yang mencakup mengenai ulasan dunia meneliti CGC (consumer generated content) pariwisata seperti hotel, restoran, destinasi wisata dan villa. Karena melalui media sosial tersebut dapat melihat ulasan konsumen terhadap suatu destinasi dengan bertujuan dapat membantu promosi dan meningkatkan di tripadvisor dengan studi kasus di kota lisbon. Penelitian kedua yaitu jurnal yang di tulis oleh Ahmad (2014) dengan judul “peranan media sosial Tripadvisor dalam mempromosikan tapak warisan dunia. Melaka” penelitian ini bertujuan untuk mempromosikan tapak warisan dunia melaka melalui Tripadvisor. 2.2 Landasan Konsep Penelitian ini menggunakan beberapa konsep yang dijadikan sebagai landasan analisis dari data yang didapat, adapun beberapa konsep tersebut adalah :
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