Online Business Research Articles

The impact of the COVID‐19 pandemic on business students’ future preference for online courses

AbstractThis study analyzes students’ future preferences for online business courses based on responses from a spring 2021student sample from a California public regional university. The timing of this research takes advantage of the COVID‐19 “sudden disruption” that provided a unique opportunity to examine factors (including challenges specific to COVID‐19) that affect student choices about course delivery modality. Academic background, remote‐learning experiences, and mental health significantly impacted future course enrollment decisions. Study results provide insights for both university administrators and faculty who will need to plan curriculum in the challenging postpandemic higher education setting.

Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes

AbstractMany online businesses strive to optimize last-mile delivery cost by implementing delivery modes aimed at cutting costs through automation or collaboration. Convincing consumers to adopt cost-efficient last-mile delivery modes is imperative to successfully achieve this goal. Yet, evidence on consumers’ attitude towards different delivery modes is scarce and causes of differences in attitude are currently not well understood. Based on qualitative interviews with e-food industry experts, we identify potential drivers of consumers’ attitude towards last-mile delivery modes. We test these drivers experimentally, finding privacy concerns to fully mediate differences in attitude of in-home and in-garage delivery when compared to timed in-person delivery. In addition, we find evidence indicating the presence of privacy calculus in delivery mode choice. Next to reducing customer risk, providing added customer value could therefore be a viable approach to encourage consumer adoption of more cost-efficient last-mile delivery.

Market Development and Global Expansion Strategies: An Analytical Study of Sephora

This article investigates Sephora's market development strategy as a leading worldwide retailer in the beauty business. A review of Sephora's target market, a comparison with IKEA's unplanned sourcing approach, and a detailed SWOT and PESTEL analysis yielded key results and recommendations for market development. Beauty aficionados who value high-quality goods and individualized shopping experiences are Sephora's target market. Sephora can improve shop layout and presentation, stimulate spontaneous purchases, and enhance sales by borrowing from Ikea's successful strategy. Sephora's excellent brand recognition, large product selection, and devoted client base are highlighted in the SWOT analysis, while opportunities for development in digital consumer interaction and promotional promotions are identified. Product diversification, collaborations, and growth into foreign regions are all possibilities for Sephora. Threats include competition from traditional and internet stores, as well as the problem of counterfeit items. The PESTEL research indicates the necessity of adhering to government rules, reacting to economic trends, responding to changes in beauty trends and sustainability, and utilizing technical improvements to enhance online business and sales channels. On this premise, it is suggested that online and physical sales channels should be used to complement each other.

The Impact of the Development of the Digital Economy on the Development of the Real Economy

This paper picks information from 31 parts of China between 2013 and 2022 to look at how the growth of online business impacts the development of real-world trading. A method called entropy was used to figure out how much each marker of growth in the internet economy should count. A method called linear weighting was used to combine different factors and create an index that shows the level of growth. Once the list was made, this study used linear regression analysis to see if the online business world has any effect on real economy. The findings show that the online business greatly impacts the physical or traditional business. Continuously making the online world better can keep aiding in the growth of real, physical world. This article recommends that governments should put more money into the online economy to aid long-term growth in a positive way for real businesses.

Online Mango Business Challenges and Opportunities in Rajshahi Division: A Qualitative Approach

Aims: The main objective of this study was to investigate the challenges and opportunities of online mango business in Rajshahi division of Bangladesh.
 Study design: The methods and procedures for evaluating data and providing some level of knowledge, explanation, and interpretation of patterns and themes in textual data are referred to as Qualitative Data Analysis (QDA). In this study, explorative qualitative approach was adopted to gain a comprehensive understanding of students engaged in online mango marketing. For reaching the conclusion, the researcher has been performed thematic analysis.
 Methodology: This study involved fifteen students whom running online mango business and gather information on their perceptions, feelings, beliefs, business nature, reasons for starting, management of student life, and problems and opportunities of the business via in-depth interviews. The in-depth interview method was used to gain a comprehensive understanding of the students’ experiences and perspectives.
 Results: The study explored that student have sufficient technological skills to operate their internet activities properly. Most of them have begun businesses since their college period, where some others started during the COVID-19 epidemic, motivated by friends, family, and other entrepreneurs, and eventually got capital support from their families. These students have dedicated customer bases and concentrate a premium on providing high-quality products in order to promote sales. They actively run their businesses through Facebook, taking advantage of the platform’s extent. But most of the entrepreneurs deals with several issues while manage their enterprises such as payment-related problems, transportation problems, and delivery-related problems etc. The findings also showed that online business alters those student’s lifestyles and upbringings, originating in a new era of self-confidence and self-respect.
 Conclusion: Financial support, good transportation system, basic training of the online business, different online courses, and workshops for the student entrepreneurs should be organized. It is needful for escalating this easy-access business and look forward with strong business determination in future.

The e-entrepreneurial intentions of Jordanian business students to start an online business in emerging economies: an application of planned behavior theory

PurposeThe purpose of this study is to assess the correlations between the e-entrepreneurial intentions, attitude toward e-entrepreneurship, subjective norms, perceived behavior control, attitude toward risk and entrepreneurial knowledge of Jordanian business students to start an online business and the e-entrepreneurial intention.Design/methodology/approachA sample of 392 undergraduate business students from different Jordanian public and private universities participated in the study. Data were collected using an online survey-based questionnaire (i.e. Google Forms) using emails and social media platforms (i.e. WhatsApp, Facebook, etc.); reliability and validity tests were ensured. This study employs a 50-item questionnaire (distributed online via Google Forms and in two languages) to collect data, utilizing 5-point Likert scales; correlation analysis, linear regression analysis, and structural equation modeling are used to analyze the data.FindingsThe results showed that the e-entrepreneurship intentions of Jordanian business students are significantly predicted by their attitude toward e-entrepreneurship, subjective norms, perceived behavioral control, and entrepreneurial knowledge. One’s attitude toward risk does not influence the ambition to launch an Internet company much. Furthermore, their affiliation does not significantly impact the students' plans to pursue e-entrepreneurship.Practical implicationsThe study has important real-world implications, particularly for Jordan. The country could create more jobs and boost the economy by encouraging students to start online businesses and helping small businesses grow. This is especially important in Jordan, where many people, particularly young adults, struggle to find work. Therefore, true need for interventions to foster e-entrepreneurship among business students in emerging economies like Jordan.Originality/valueThe goal of this research is to examine Jordanian business students' aspirations to launch Internet businesses in developing nations throughout the digital age. The results offer valuable information on the elements influencing the e-entrepreneurial intents of Jordanian business students. This information may be utilized to create programs and policies that effectively encourage e-entrepreneurship in Jordan.

Revolutionizing online business education: Leveraging the Collaborative Engagement Experience-Based Learning (CEEBL) Framework in a Post-Pandemic World

In this study, the CEEBL teaching framework is further explored across three academic levels of online business courses. These classes emphasize collaborative teamwork using hands-on activities with projects aimed at tackling real world challenges. Students form affinity groups to co-create solutions for the projects. The study covers the building of the courses utilizing the framework along with an assessment of student feedback post course, obtained via surveys. Results provide valuable insights for expanding the framework. These findings offer a pedagogical method for educators seeking to address the key-challenge of harmonizing academic rigor with practical application in business education.

Marketing Communication Technology Innovation and its Implications on Increasing Sales (Griya Reyna Furniture Kediri Online Case Study)

The most important thing in the world of online business is to determine the innovation and technology of marketing communication, so that it can achieve certain goals. With the existence of marketing communication technology, entrepreneurs will be easier to market the products they will sell to potential customers in order to achieve the goals desired by marketers.qualitative research methods are research methods based on philosophy, used to examine in a natural object condition, (as opposed to experiments) where researchers are as key guidelines, data collection techniques are carried out in combination, Data analysis is qualitative, and qualitative research results emphasize the meaning of generalizations. The development of increasingly sophisticated technology, online business owners must also keep up with the times, with this communication technology, online business owners are easier and more practical to introduce their products. What used to be still marketing through word of mouth is now through social media and platforms that can be used in terms of marketing. With this communication technology we can do marketing effectively and efficiently, minimize costs, easily reach the general public, easily transact easily and quickly that Griya Reyna Furniture uses communication technology in terms of marketing through promotion mix, namely by advertising, personal selling, direct marketing, social media marketing, e-commerce, marketplace.

Influence live streaming TikTok to purchase intention of skincare products in Indonesia

TikTok Live Streaming accommodates the needs of sellers to be able to communicate two-way between sellers and buyers. A new type of online business called live streaming allows users to watch and make purchases. The host is the person who sells the goods during the live-streaming event, and the live streaming platform is the location where the live-streaming takes place. The purpose of this study is to further understand the factors that determine customer purchase intention through tiktok live streaming using the IAM model. In previous research, several variables in the IAM model have a positive correlation with purchase intention. This study aims to see the impact of adding one variable, namely perceived persuasiveness within the framework of the IAM model on purchase intention. This research aims to see the impact of adding one variable, perceived persuasiveness in IAM model framework on purchase intention. This study using the quantitative method was employed using partial least square structural equation modeling (PLSSEM). The SmartPLS 4.0 software was applied to examine the proposed model.

JiXiao Glaze Online Store Operation and Promotion Strategy to Discuss

The rapid development of Internet technology, so that many merchants have to take advantage of the e-commerce platform audience to carry out the online business, although achieved a certain sales effect, but not ideal, the main reason is that the operation and promotion strategy of the online store is not in-depth study. Online store only find in line with their own operation and promotion strategy, in order to form their own radiation effect, and ultimately realize the operational goals. This study discusses the operation and promotion strategy of Liuli online store in depth, hoping that the operators can change their thinking and flexibly apply various operation and promotion strategies of online store according to the specific situation, so as to promote the good operation and development of online store. It is hoped that this study can provide reference for online store operators.

PENINGKATAN PENGETAHUAN BISNIS BAGI PELAKU UMKM KECAMATAN GENTENG KOTA SURABAYA

Genteng District, as an icon of the city of Surabaya, has a lot of economic potential for the community, especially in the culinary and handucraft sectors, which must continue to be explored to achieve optimal economic growth. Efforts to improve the community's economy are carried out by focusing on creative economic businesses that continue to develop. The aim of this service program is to provide digital marketing training and assistance in business ethics and bookkeeping which aims to support business development. Business partners, namely MSMEs in Genteng District who operate in the culinary and handicraft sectors, continue to innovate in marketing products digitally. MSME participants have generally been involved in their business for a long time, but some have not kept financial records. This activity was carried out through partner survey stages, digital marketing training and mentoring, business ethics and bookkeeping for MSMEs in Genteng District, and evaluation of digital marketing implementation to expand sales coverage and business continuity amidst the challenges of increasingly competitive competition. MSME players are aware of the importance of online marketing applications, business ethics and business financial records.

Perlindungan Konsumen dalam Rekayasa Rating Penilaian pada Aplikasi Shopee Perspektif Mazhab Imam Asy-Syafi’i: Studi Kasus Pengguna Aplikasi Shopee di Desa Tembung Kecamatan Percut Sei Tuan

High competition encourages business actors to use various methods to market their products, without paying attention to applicable rules and laws. One of the strategies used is Rating Engineering. Rating engineering is a false assessment that is often used to increase the reputation of a shop so that it is more trustworthy when people visit it when they want to shop with the aim of making buyers interested and concluding that the shop is a shop that is very popular on its site. The existence of rating engineering activities makes consumers worried about the authenticity of the goods being sold. This research discusses legal protection and the perspective of the Imam Syafi'i School regarding rating engineering activities. The aim of this research is to determine the impact of rating engineering using fake orders and consumer protection against the practice of rating engineering. The results obtained are that consumer protection has been very well regulated from a religious perspective, namely the Al-Qur'an and Hadith as well as from a legal perspective in Indonesia in Law No. 8 of 1999, so this is very strong to follow in terms of consumer protection and also obligations. business actors in carrying out their business can create a society that behaves correctly and honestly in every implementation. According to the perspective of the Imam Asy-Shafi'i School, the practice of rating engineering carried out by several online business actors on the Shopee application is haram because it violates buying and selling ethics and business ethics by committing fraudulent acts in their promotions in the marketplace.

Perlindungan Konsumen dalam Rekayasa Rating Penilaian pada Aplikasi Shopee Perspektif Mazhab Imam Asy-Syafi’i: Studi Kasus Pengguna Aplikasi Shopee di Desa Tembung Kecamatan Percut Sei Tuan

High competition encourages business actors to use various methods to market their products, without paying attention to applicable rules and laws. One of the strategies used is Rating Engineering. Rating engineering is a false assessment that is often used to increase the reputation of a shop so that it is more trustworthy when people visit it when they want to shop with the aim of making buyers interested and concluding that the shop is a shop that is very popular on its site. The existence of rating engineering activities makes consumers worried about the authenticity of the goods being sold. This research discusses legal protection and the perspective of the Imam Syafi'i School regarding rating engineering activities. The aim of this research is to determine the impact of rating engineering using fake orders and consumer protection against the practice of rating engineering. The results obtained are that consumer protection has been very well regulated from a religious perspective, namely the Al-Qur'an and Hadith as well as from a legal perspective in Indonesia in Law No. 8 of 1999, so this is very strong to follow in terms of consumer protection and also obligations. business actors in carrying out their business can create a society that behaves correctly and honestly in every implementation. According to the perspective of the Imam Asy-Shafi'i School, the practice of rating engineering carried out by several online business actors on the Shopee application is haram because it violates buying and selling ethics and business ethics by committing fraudulent acts in their promotions in the marketplace.

Determinants of Mobile Shopping Apps Continuance Intention: A Review and Proposed Conceptual Model

Mobile shopping apps have experienced significant global growth due to the widespread adoption of mobile devices in everyday life. The exponential expansion of mobile shopping app usage has brought up both opportunities and challenges for service providers. For online businesses, maintaining their current users is a vital means of gaining a competitive edge. Hence, the primary objective of this research is to develop a conceptual model to examine the factors that influence users' intention to continue using mobile shopping apps. The Expectation-Confirmation Model (ECM) and the Theory of Network Externalities offer initial foundations for developing a unified conceptual model. This research has the potential to make a substantial contribution to the understanding of factors that influence continuance intention to use mobile shopping apps. It can benefit academicians, online businesses, service providers and mobile marketing practitioners

Impact of Ukraine-Russia War on Online Business in Bangladesh: A Case Study on Book-O-Pedia

Book-O-Pedia is a Bangladeshi pre-order-based book importer on Facebook. This case study focuses on the challenges faced by the import-based business during a global crisis and how the company’s survival became critical. This is a single case study and the data were collected from the owner’s in-depth interviews using a semi-structured questionnaire. The theoretical framework of this case study is based on the StimulusOrganism-Response (SOR) model. The study focuses on the present struggle and challenges faced by Book-O-Pedia and how the global crisis affected the decisions of the entrepreneur. The findings indicated that due to the COVID-19 pandemic and the Ukraine-Russia leading to global inflation, dollar crisis, and high import costs, the sales growth of ‘Book-O-Pedia’ has decreased, and all expansion plans have been halted. This case enriches the literature on import-based and online entrepreneurship businesses. The case type was decisional.

Artificial Intelligence Applications Used in On-line Retail in China and Their Relationship to Customer Satisfaction and Loyalty

Artificial Intelligence is the creation of intelligent computers and smart computer algorithms that help machines understand human intelligence (IBM Cloud Education, 2021). Artificial Intelligence is created by analyzing behavior and patterns of big data. Artificial intelligence has existed since the 1950s (Song et al, 2019) but during recent times application of AI in various sectors like healthcare, business, entertainment, education, weather, and geology has picked up momentum. To cite a few well-known examples of Artificial Intelligence technology that are used by almost everyone in our day-to-day activities are advanced Google searches, YouTube recommendations, and Alexa (Song et al, 2019). The advent of technology has brought about innovation and transformation to every aspect of the business world, including the retail industry. The shift in the retail sector becomes obvious when big brick-and-mortar retailers scale down their physical shops and gradually move part of their business online. Consumer attitudes toward online shopping can vary based on demographics, perceived risk, perceived ease of use, and perceived usefulness. Demographic characteristics can further be classified as sex, age, educational qualification, household income, and relationship status, to name a few. In this study, the aim is to identify artificial intelligence applications and their use in online retail by Chinese consumers. A model has been developed to test the relationships between artificial intelligence applications used for online shopping and customer satisfaction and loyalty.

Virtual Simulation Experimental Teaching of E-Commerce Course Based on Short Video

The e-commerce course based on short videos offers a dynamic and accessible learning experience tailored to the fast-paced world of online business. Through concise and engaging video modules, students gain practical insights into various aspects of e-commerce, including market analysis, digital marketing strategies, website development, and customer relationship management. This papers explores the implementation of virtual simulation experimental teaching in an e-commerce course, utilizing short video modules as the primary instructional tool, enhanced by Stacked Ranking Regression Classifier (SRRC). The research aims to enhance student engagement and comprehension by integrating virtual simulations with short video content, providing an immersive and interactive learning experience. Through simulated experiments and empirical validations, the efficacy of SRRC-enhanced virtual simulation teaching methods is evaluated. Results demonstrate significant improvements in student performance and satisfaction compared to traditional teaching approaches. Simulation analysis of students exposed to SRRC-enhanced virtual simulation teaching reported a 25% increase in comprehension levels and a 30% improvement in engagement metrics. Additionally, the SRRC model facilitates personalized learning experiences tailored to individual student needs, leading to enhanced learning outcomes. These findings underscore the potential of virtual simulation experimental teaching with SRRC in revolutionizing e-commerce education and fostering student success.

COVID-19 AND THE QUALITY OF AUDIT EVIDENCE: ASSESSING THE IMPACT ON AUDITING PRACTICES IN INDIA

COVID-19 pandemic was truly the striking booster for the surgical empowerment of Digital era and marketing. It revolutionized and transformed the B2B to B2C era. Although the awareness of Digital Marketing was buzzing in air before COVID-19, the visibility was certainly low. Few Top-rated brand corporates were progressively alert about its gravity-based largescale markets, big-size revenue, ensured that digital marketing would create a consumer-driven importance in a way ahead of bridging effective communication between consumers and businesses. Remote-and Hybrid working was the ultimatum in bringing more Online Business to the Marketing Managers onboard. The global consumers were highly influenced by trending digital campaigns and contents popped out on popular social digital platforms. Due to insufficient budget, startups were the first-time game changing players in markets who incessantly fought against all odds facing while developing the software on-demand. Extreme programming and Kanban made things possible and finally experts built viable interface for supporting efficient online infra through consumer-friendly apps and websites. The business corpus was entirely into online campaigns and held onto “Everything’s just ONLINE.” The data shows that out of many challenges, during the phase of COVID-19, 59% of some listed companies fueled their efforts on solving problems in areas of digital marketing and 66% of them finished of the task waiting for an ONLINE world that never was before. POST-COVID was full of new wave excitement, unlimited opportunities piled up for skilled digital marketers and service providers. The hiring process of these skilled content creators, digital marketing managers and online advertisers was just a culture shock in the new age digital era, however, “everything’s just Online” is the outstanding local to global trend in continuing.

E-commerce and consumer behavior: A review of AI-powered personalization and market trends

In the dynamic landscape of electronic commerce (e-commerce), understanding and adapting to evolving consumer behavior is critical for the sustained success of online businesses. This review delves into the intersection of e-commerce and consumer behavior, focusing on the transformative role of Artificial Intelligence (AI)-powered personalization and its impact on market trends. The advent of AI has revolutionized the way e-commerce platforms engage with and cater to individual consumer preferences. AI-powered personalization techniques leverage advanced algorithms to analyze vast datasets, enabling the delivery of highly tailored and relevant content, product recommendations, and user experiences. This review explores the intricate mechanisms of AI-driven personalization, examining how it enhances customer engagement, satisfaction, and loyalty. Furthermore, the study investigates the prominent market trends shaped by AI in e-commerce. From chatbots and virtual assistants facilitating seamless customer interactions to predictive analytics optimizing inventory management, AI is driving innovation across various facets of the online retail landscape. The analysis delves into the integration of machine learning algorithms in predicting consumer preferences, streamlining the purchasing process, and fostering a more personalized shopping journey. As e-commerce continues to evolve, the review also explores the challenges and ethical considerations associated with AI-powered personalization. Issues such as data privacy, algorithmic bias, and the delicate balance between customization and intrusiveness are examined to provide a comprehensive understanding of the broader implications of AI in shaping consumer behavior. Ultimately, this review offers valuable insights into the symbiotic relationship between e-commerce and consumer behavior, shedding light on the transformative power of AI-powered personalization and its influence on emerging market trends. As businesses navigate the digital landscape, understanding and harnessing the potential of AI-driven strategies become imperative for staying competitive and meeting the evolving expectations of tech-savvy consumers.

Adaptation and Validation of Online Consumer Behavior, Acceptance and use of Tech, and Social Media Engagement Scales to Arabic: The case of Yemen

Purpose–The research aims to develop a robust tool for analyzing and comprehending consumer behavior concerning online shopping in Arab countries, with a specific focus on Yemen. Given the limited availability of Arabic scales in this context, the study employsa multi-scale adaptation approach to identify the factors influencing the adoption of online shopping and the role of social media engagement in targeting potential customers.Design/Methodology/Approach –The study follows established best practices, back translation, exploratory and confirmatory factor analyses, as well as reliability and validity assessments, to create and validate the adapted scales using AMOS and SPSS software. The investigation uncovers distinct factors within the Arabic-adopted scales compared to their original versions. Findings –The research findings shed light on the unique factors influencing online shopping adoption and social media engagement in Arab countries, particularly in Yemen. The online consumer behavior scale reveals three factors: awareness, social cognition, and online business perception, while the extended scale derived from the unified theory of acceptance and use of technology encompasses usability, price value, and adoption intention. in contrast, the social media engagement scale yields a single predominant factor. Discussion–The study's outcomes hold significant implications for shaping future models and understanding the distinct consumer behavior patterns in Yemen and similar countries. Furthermore, these insights can inform strategies to enhance the online shopping industry, ensuring it aligns with the specific needs and preferences of consumers in the region.