The gustatory and oflactory basis of learned alcohol aversions was examined by testing rats with either gustatory neocortex ablations, olfactory bulb ablations, or a combination of both ablations. In the first experiment operated rats were compared with control rats in the acquisition of a learned alcohol aversion. In the second experiment, the effect of ablations on preoperatively-learned alcohol aversions was examined. Rats lacking gustatory neocortex learned and retained alcohol aversions normally although these rats extinguished the aversions faster than normal rats. Olfactory bulb ablation alone failed to disrupt normal aversion learning but completely eliminated retention of a previously acquired aversion. Combination ablations produced severe deficits both in acquisition and retention of learned alcohol aversions. The results indicate that, besides having gustatory qualities, the odor quality of alcohol is important in determining the associative and memorial characteristics of alcohol.