Viscosity reducer flooding has been successfully applied in tertiary oil recovery of ordinary heavy oil reservoirs. However, lowering interfacial tension or reducing oil viscosity, which is more critical for viscosity reducer to improve oil recovery of ordinary heavy oil, has not yet formed a unified understanding, which restricts the further large-scale application of viscosity reducer flooding for ordinary heavy oil reservoir. Moreover, when the dominant water flow channel is formed in the reservoir, the sweep efficiency decreases sharply and can affect oil recovery efficiency of viscosity reducer. Therefore, in this study, the concept of branched-preformed particle gel (B-PPG) coupling viscosity reducer flooding is proposed. The oil-water interfacial tension performance, emulsification ability, and viscosity reduction performance of three different viscosity reducers were evaluated. The enhanced oil recovery ability of viscosity reducers, B-PPG, and viscosity reducer/B-PPG composite systems was investigated by performing sand pack flooding experiments. The results show that the oil-water interfacial tensions of the three viscosity reducers S1, S2, and S3 are 0.432 mN·m-1, 0.0112 mN·m-1, and 0.0031 mN·m-1, respectively. S1 with the highest interfacial tension has the best emulsification and viscosity reduction performance, S2 is the second, and S3 is the worst. The lower the interfacial tension, the worse the emulsification stability. The sand pack flooding results show that the incremental oil recovery of viscosity reducer S2 flooding is the largest, 7.5%, followed by S1, 7.3%, and S3, 5.6%. The viscosity reducer S2 with moderate interfacial tension and emulsifying capacity has the best ability to improve the recovery of ordinary heavy oil. The incremental oil recovery of B-PPG is 12.7%, which is significantly higher than that of viscosity reducer flooding. Compared with viscosity reducing flooding, the viscosity reducer/B-PPG composite systems have better enhanced oil recovery capacity. The findings of this study can help for better understanding of enhancing oil recovery for ordinary heavy oil reservoir.