Oil Marketing Research Articles

Strategi Penjualan Produk Sepeda Motor Yamaha Melalui Analisis Structure, Conduct and Performance (SCP)

This study discusses the importance of product sales in the context of effective marketing strategies in the era of globalization and intense market competition. Using a qualitative descriptive approach, this research analyzes the relationship between market structure, company behavior, and market performance through the Structure Conduct Performance (SCP) analytical framework. Literature studies and case analyses of companies, such as the research by Apriyanti and Ramadhani (2018) on palm oil marketing, indicate that oligopolistic market structures influence pricing and product strategies. This study also identifies factors affecting sales, including market conditions, seller capabilities, capital, and product innovation. The findings show that companies implementing aggressive and responsive marketing strategies to changing consumer preferences can achieve better market performance, as evidenced by PT Yamaha with its Nmax product, which has become one of the best-selling motorcycles in Indonesia. These findings emphasize the importance of understanding market structure and consumer behavior in formulating effective sales strategies to enhance competitiveness and company performance

Analisis Pemasaran Kelapa Sawit Rakyat Desa Perdomuan Nauli Kecamatan Kandis Kabupaten Siak Provinsi Riau

Indonesia, as an agricultural country, has an agricultural sector that contributes significantly to the national economy. Palm oil is the main commodity that plays an important role in increasing state income, especially in Perdomuan Nauli Village, Kandis District, Riau. This research aims to analyze palm oil marketing in the village using descriptive methods. Primary data was obtained through interviews and questionnaires, while secondary data came from literature and related institutions. The research location was selected through purposive sampling involving 35 respondents who used three main marketing channels: Farmers–Collectors–RAM–PKS, Farmers–Collectors–PKS, and Farmers–RAM–PKS. The research results show that the Farmer–RAM–PKS channel provides the highest profits for farmers with a margin of IDR 434.3/kg, followed by the Farmer–Collector–PKS channel with a profit of IDR 234.3/kg. The Farmer–Collector–RAM–PKS channel, even though it is the longest, still provides profits for farmers of IDR 139.3/kg. Each channel has its own advantages and disadvantages, depending on the facilities provided and marketing costs incurred. This research emphasizes the importance of evaluating and improving marketing channels to increase the efficiency and welfare of oil palm farmers in Perdomuan Nauli Village

EXTRACTION OF OILS FROM FRUIT KERNELS WITH CONVENTIONAL AND INNOVATIVE METHODS:A REVIEW

Over recent years, the food industry has striven to reduce waste, mostly because of rising awareness of the detrimental environmental impacts of food waste. While the edible oils market is enlarging constantly, there is increasing interest in producing plant-based oils because of the presence of various bioactive components like mono and poly unsaturated fatty acids. In recent publications it has been shown that various fruit kernels represent source of these components while the conversion of bio-waste into valuable compounds is of outmost importance for ensuring sustainability of the environment. This review investigates the different methods used for extraction of oils from sour cherry, peach, apricot and olive kernels and comparison between these methods in terms of extraction yield, fatty acids profile, tocopherols yield and antioxidant activity. An overview of chemical composition, bioactivity and on the application of these oils in end markets such as cosmetics, pharmaceuticals and nutraceuticals is presented. Scientific databases such as PubMed, Scopus, Google Scholar, Research Gate, ClinicalTrials have been used to assemble the data for this review. KEYWORDS:extraction, oil, sour cherry, apricot, peach, olive

Strategic Collaborations and Performance of Oil Marketing Firms in Kenya

Purpose: Little attention has been paid to the effect of strategic collaboration on performance of oil marketing firms in Kenya. As a result, it is vital to investigate the effect of strategic collaboration on performance of oil marketing firms in Kenya. The study's particular aim was to investigate the impact of strategic alliances, mergers and acquisitions, franchising, and joint ventures on performance of oil marketing firms in Kenya. Four theoretical reviews are included in this research paper: Resource Based Theory, Transaction Cost Theory, Trust Theory and Dynamic Capability Theory. Methodology: Using descriptive research approaches, this study evaluated the data and offered findings. Over a certain time period, data was collected from oil marketing firms in Kenya. The research relied on primary data gathered via structured questionnaires as well as secondary data. The study's target population was Kenya's oil marketing firms in Kenya. The study also used stratified random sampling. The study's data was collected using Google forms and sent through email. The questionnaire data was sorted, classified, and analyzed using Statistical Packages for Social Sciences (SPSS). Findings: finding demonstrate that savvy partnerships among Kenyan oil marketers improve performance. Businesses appreciate shared storage, cooperative networks, and specialized service sharing for increasing operational efficiency and competitiveness. Statistical analysis reveals that these partnerships influence company performance, accounting for 81.5% of the variance, with a strong correlation coefficient (R = 0.903) and a substantial ANOVA F-value. Unique contribution to theory, Policy and Publication: To obtain additional information and draw meaningful conclusions about the variables of interest, descriptive studies was conducted where survey was used to provide a snapshot of the population. Tables was used to display the data. This study will be useful to academics and researchers in finance and economics.

Some thoughts on the future of essential oils

ABSTRACT Essential oils have been used for centuries in various cultures for their aromatic and therapeutic properties. Although, there are important issues to consider in the field of essential oils such as paucity of industrial standards, regulatory matters, environmental concerns, sustainable supplies, the future of essential oils looks promising, with numerous factors contributing to the growth and development of industry. Technological advancements in extraction and production, expanding research, product innovations, and increased sustainability efforts will all play a role in shaping the essential oils market in the coming years. With potential applications in healthcare, agriculture, and personal care, essential oils have the potential to become an increasingly important part of modern life. As industry continues to evolve and adapt to the demands of the 21st century, it will be essential to prioritize research, innovation, and sustainability to ensure the long-term success and viability of essential oils.

Influence of Technology on Business Sustainability in Petroleum Firms in Nairobi, Kenya

Purpose: Sustainability is gaining more interest among several strategic management scholars. Technology provides a disruptive competitive advantage that is essential for businesses to thrive in a difficult environment where rules and strategies change from time to time. There is little competition among the oil marketers in Kenya because the government controls pricing strategy. The study's main aim was to determine the influence of technology on business sustainability in petroleum firms in Nairobi, Kenya. The study was underpinned by dynamic capability theory. This study adopted a descriptive research design in its investigation. Study design/methodology/approach: The study's total population was 60 oil marketing companies in Nairobi. The study selected heads of business development units from each oil marketing company. Since the population was small, a census was adopted because it was the most appropriate approach. The primary data was collected using questionnaires, where standard questionnaires with closed-ended questions were administered to capture important information about the respondents. Simple linear regression was employed to determine the effect of technology on business sustainability in petroleum firms in Nairobi. Findings: Technology had a positive and significant effect on the business sustainability of oil marketing companies. The study concluded that strengthening technology enhances competitiveness and thus results in business sustainability among oil marketing companies. Originality/value: The study recommends adopting improvised technology for all the processes and services of oil marketing companies.

The Impact of Your Leadership in Human Resource Management: An Exploratory Study on the Oil Marketing Company

The importance of the marketing function at board level is often underestimated and its role in driving change in HR is often undervalued. This research examines how marketing can partner with organizational leadership for a mutually beneficial exchange of marketing skills and capabilities to be able to realign human resources quickly enough to deal with shifts in the external business environment and create a sustainable future for the business. The current research explores the concept of “marketing leadership” from an interpretive perspective that challenges the traditional view of marketing and leadership as two separate domains and offers a comprehensive approach to human resource management. The descriptive survey method was used for this research, and the research population was the oil marketing company. The current research assumed that marketing leadership affects human resources management. The research concluded that marketing leadership greatly affects human resources management and its dimensions, with an average effect of (0.52). This indicates a high and significant impact of marketing leadership on human resources management.

Fueling Trust and Loyalty Toward Oil Marketing Companies (OMCs) in Ghana: The Role of Corporate Reputation and Distribution Intensity

ABSTRACT This study examines the effect of corporate reputation – product and service quality, customer centricity, corporate credibility, and social and environmental responsibility (SER) on brand loyalty as well as the mediating and moderating roles of brand trust and distribution intensity respectively in these relationships. The study data was collected from 614 conveniently sampled customers in the downstream oil sector in Ghana, which was analyzed using covariance-based structural equation modeling. Results from the analysis indicate all corporate reputation dimensions except SER directly affect customer loyalty toward OMC brands. The findings provide insights into the intermediary role of brand trust particularly in the SER-loyalty relationship. The study also finds that distribution intensity serves as a boundary condition, strengthening the effect of product and service quality, customer centricity and corporate credibility on loyalty. These findings offer insightful implications for research considerations and actionable directions for OMC reputation-building activities that foster trust and loyalty in such a volatile and competitive sector.

To analyze the strategies adopted by competitors in marketing of edible oils (Sunflower and Palmolein oils)

to analyze the strategies adopted by competitors in marketing of edible oils (Sunflower and Palmolein oils)

Current trends in the socio-economic development of the GCC: statistical analysis

The relevance of the research topic is explained by the fact that at the moment, the participation of the GCC in international economic relations, the world economy, international trade, regional integration and global globalization plays a significant role. Since the integration process is complex, multilevel and unambiguously slow, it is possible to give an objective assessment of the situation of integration on the world stage exclusively in dynamics, therefore, in order to maintain the fundamental nature of the study of this issue, periodic studies remain always relevant. The GCC unites a group of Arab countries with highly specialized developing economies, some of which are in leading positions in the production and marketing of oil and petroleum products around the world. In addition, the official statements of the heads of state on the development and diversification of integrated economies indicate that the study and identification of the features of the Middle East integration grouping will contribute to strengthening ties with the GCC of both third countries and its member countries. The aim is to identify trends and features of the GCC economic integration at the present stage through theoretical, statistical data, macroeconomic indicators, SWOT and PEST analysis. Methodological basis of the study: reference literature, international statistical data from official sources (UNCTAD, WTO, TradeMap, World Bank and others), comparison of the indicators found and obtained. The analysis confirms the relevance and importance of further study of socio-economic processes in the GCC countries, which contributes to a deeper understanding of them as a basis for further research.

Current status of Indonesia’s palm oil products and their competitiveness in the global market

Abstract Oil palm is recognised as contributing significantly to crucial economic growth in Indonesia. Still, it is often considered a severe threat to tropical forest ecosystems due to the large amount of forest conversion for oil palm cultivation. Also, oil palm business and marketing processes have many opportunities and challenges. In response, this research examines and reveals in depth the current state of Indonesia’s palm oil business and marketing in the global market. By interviewing, reviewing the literature, and conducting a stakeholder analysis, we found that Indonesia has high competition for global palm oil, with processed products such as Refined Palm Oil and Oleochemical Mix dominating the world market and high export value growth. However, the export value for crude oil, such as palm oil and palm kernel oil, in 2020 - 2021 is low due to government policies for downstream and industrialisation programs. The government, as policymakers, the oil palm funding agency (BPDPKS), and the oil palm companies are key players with high interest and influence in the sustainable development of the oil palm business. European Union and Press can be context setters with low interest but high influence on business and marketing processes in Indonesia.

Marketing research and brand management in the margarine market

Shifts in the Russian margarine market have produced changes in consumer behaviour patterns and caused a decline in sales of a number of brands. The study aims to reveal new trends in the fats and oils market and tests the hypotheses that end consumers tend to buy less margarine due to the rising popularity of a healthy lifestyle, the fast-growing demand for ready-made foods and baked goods, and customers’ high price sensitivity. The theories of brand management and marketing constitute the theoretical basis of the study. The research uses desk and field marketing research methods, survey, and statistical analysis. Calculations were carried out in statistical software SPSS and JASP. To assess brand management at the companies under review, we apply the brand loyalty index and the brand awareness indicator in Yandex Wordstat. The empirical evidence covers Nielsen panel data on retail audits in consumer goods markets for 2021–2023; data sourced from the QlickView analytical platform; OOO Profi Issledovania’s report based on the results of a field study of margarine brands in November 2023; and data from a survey conducted by the authors in November–December, 2023. The findings show that the share of margarines in total production volumes and solid fats sales is in decline. We confirmed the hypotheses that margarines consumption is decreasing due to a healthy lifestyle culture and the need to follow doctor’s recommendations. Price is found to be the key factor in choosing margarine brands.

Precise recognition for citrus oils deterpenation through multiple interactions with deep eutectic solvents-functionalized porous aromatic frameworks

Citrus oils are widely used in the pharmaceutical and food industries, accounting for 30% of the global essential oils market. Deterpenation, separation between high-value oxyterpenes (5 wt%) and terpenes, is crucial for obtaining higher quality citrus oils and high-purity limonene, a major terpene pharmaceutical intermediate. Despite various treatments, achieving sustainable, mild, yet efficient deterpenation remains challenging because of their structural and property similarities. We designed a hybrid porous aromatic framework (PAF) by integrating lactic acid-based deep eutectic solvents (LaDESs) as functionalized sites. Compared to available adsorbents, PAF functionalized by LaDES (LaDES@PAF) can realize oxyterpenes adsorption gently without citrus oils dilution by volatile solution. Moreover, it exhibited 91.20% citral adsorption efficiency and 13.60 citral selectivity over limonene, an 11-fold selectivity improvement. Finally, 96.38 wt% pure limonene and high-value citrus oil containing 80 wt% oxyterpenes were achieved. Modeling studies revealed the strong induction effect of LaDESs improved H-bonds between citral and the framework, facilitating citral adsorption. Our findings highlight that LaDES@PAF can serve as a competitive deterpenation medium, establishing PAFs as promising platforms for addressing complex separations in the natural essential oil industry.

ANALYSIS OF TAXATION AND WELFARE OF ITINERANT PALM OIL MARKETERS IN AKWA IBOM STATE, NIGERIA

The study analyzed the taxation and welfare of palm oil marketers in Akwa Ibom State, Nigeria. Multistage sampling techniques were adopted to select 120 itinerant palm oil marketers for the study. Primary data obtained using structured questionnaires were analyzed using descriptive statistical tools, multiple regression model and mean per-capita household consumption expenditure. Results showed that palm oil marketers paid mostly sales tax with minimum and maximum amounts being N500 and N3000 respectively. The level of market participation (P<0.01), quantity of palm oil sold (P<0.01), and selling price of palm oil (P<0.05) were the determinants of the amount of tax paid by itinerant traders in the study area. The respondents' monthly expenditure on food and non-food items was N111,787.90. Imposing taxes on itinerant palm oil traders decreased their welfare. There is a negative relationship between taxation and welfare of itinerant palm oil marketers, the study recommended that policymakers consider tax incentives like reduction in the amount of tax that marketers are required to pay and exemptions to encourage palm oil marketers to participate in the market to enhance their welfare.

The nexus of employees’ in-role and extra-role behaviour and customer service: the moderating role of gender

PurposeThis paper investigates the influence of employees’ extra-role and in-role behaviours on customer service alongside the moderating role of gender.Design/methodology/approachThis paper employs the theory of behavioural intentions, cross-sectional survey design and quantitative approach to collect the data from 426 purposively sampled workers and customers of oil marketing companies. The data were analysed using descriptive statistics, correlation and the hierarchical regression model in SPSS.FindingsThe results indicate that employees’ extra-role behaviour has a significant positive effect on customer service while employees’ in-role behaviour has no significant effect on customer service. It is also established that gender of staff can significantly moderate the relationship between extra-role behaviour and customer service such that the behaviour of female staff has greater effect on customer service than their male counterparts. However, the gender of staff has no moderating effect on the relationship between in-role behaviour and customer service.Practical implicationsThe findings imply that female staff should be allowed to directly engage customers more often than male staff to promote superior customer service. Managers should continuously improve upon the behaviour of employees through orientations, workshops and mentoring. Behaviour stimuli such as awards, appreciations and recognition for best workers would have to be encouraged to induce employees to act beyond their prescribed-roles.Originality/valueThis study is the first to investigate how staff behaviours (in-role and extra-role) impact customer service, with gender of the employees as a moderator. This paper contributes to literature by empirically confirming the differential influence of employees’ extra role and in-role behaviours on customer service and the effectiveness of gender as a moderator on the relationship between extra-role behaviour and customer service from a developing country perspective and an industry where there is dearth of research.

APPLICATION OF TRANSPORTATION MODEL TO SOLVE TANKERS’ – ROUTING PROBLEM

The problem of selecting minimum cost routes for tankers in distributing petroleum products and satisfying customers’ requirement without scarcity in Nigeria remains a huge challenge to major marketers in the oil industries. The cost of transporting petroleum products from sources to destinations matters a lot to oil marketers because of the direct impact it has on their profits. The means of distributing petroleum products from refineries to depots or filling stations are tankers’ routing and pipelines. In this research, we extended some existing tankers’-routing models in literature which use a discrete integer programming approach to determine efficient and effective distribution of petroleum products. Consequently, we developed a new transportation linear programming algorithm to determine minimum cost routes in the delivery of petroleum product from their supply centers (refinery) to demand centers (filling stations). The significance of the application we adopted in this research lies in the modified distribution approach to tackle the complexity involved when transportation problems are formulated as linear programming problem having several variables and constraints. In this research, we formulate a new version of transportation model of tankers’ routing with the aim of reducing the cost of petroleum products delivery. The proposed transportation linear programming model was applied to a numerical example alongside other existing transportation algorithms. It is observed that, the new algorithm produced approximately the same total cost obtained by using other existing algorithms

DESA BOJONG MURNI, MERAIH ASA MELALUI HARUMNYA MINYAK ATSIRI

The Sadar Tani Muda Forest Farmer Group is engaged in trigona honey bee cultivation and agriculture, especially seasonal crops in the form of vegetable commodities and essential oil source plants, namely nutmeg, cloves, ginger, and citronella commodities. The problem is the unavailability of essential oil processing technology to process the harvest of residents, how to manage the management of the distillation business and marketing of essential oils. The purpose of the Village Innovation Ambassador Programme is to introduce essential oil distillation technology, provide guidance on farm business management for cultivating and processing essential oils, find marketing links for the essential oils produced, and support the MBKM Campus Merdeka Belajar programme, especially KPI 2 = Students get off-campus experience, KPI 3 = Lecturers have off-campus activities, and KPI 5 = Lecturers' work results are used by the community. The method of implementing community service uses several methods, namely socialisation, counseling, training, coaching and mentoring to the young farmer conscious forest farmer group of Bojong Murni Village, Ciawi-Bogor Regency. The results of community service activities are in the form of increased knowledge and information about essential oil distillation in the Young Farmer Conscious Forest Farmer Group and increased awareness so that they can prepare themselves for the establishment of home industry scale essential oil distillation in the following year.

SUBSIDY REMOVAL AND INDEPENDENT OIL MARKETERS’ ACTIVITIES IN THE NIGERIAN DOWNSTREAM SECTOR: A CATALYST FOR PROGRESS

It is general assumed that the removal of an impediment to the development of a matter can stimulate progress. The Nigerian economy is a mono economy solely dependent on the proceeds from oil for survival Crude oil is the mainstay of the Nigerian economy attracting up to 80% of the country foreign exchange. With its pivotal role in the development of the Nigerian economy this study focuses on accessing the activities of independent oil marketers in the Nigerian downstream oil and gas sector within the context of subsidy removal with the intention of making a case for their scrapping or retention. The marketing function of distribution is at the heart of marketing which borders squarely on logistics. However, the nefarious activities of oil distributors otherwise called independent oil marketers erode this function completely. The study adopts a thematic research design wherein existing literature on the subject matter were reviewed to discover gaps and outcomes for future research. From the findings, the retention of the independent oil marketers’ activities due to its vital position in the provision of the final consumer is recommended however, an increase in the supply of crude oil within the economy through the revitalization of the dilapidated refineries in Nigeria should also be considered; this would reduce the dependency on oil and development other sectors of the economy.

Profitability of Palm Oil Marketers in Delta State

The study analyzed profitability of oil palm marketers and data were collected using a well-structured questionnaire. Multistage sampling procedure was used to collect data from 108 oil palm marketers which was analyzed using descriptive statistics and gross budgetary analysis. It was revealed that oil palm marketing was dominated with active married and well experience marketers with a relatively moderate family size. However, majority of the palm oil marketers were female that were found not highly educated as majority of them only attained secondary education. The major source of fund for the marketers is cooperative societies which account for about 61.1%. Marketers were involved in the distribution of palm oil in whole sale (58.3%) and retail (41.7) basis respectively. The research concluded from benefit cost ratio (BCR) of 1.23 that palm oil marketing was profitable. It is recommended that males should be encouraged to involve in the business and loans with low interest rate should be provided by the government or NGOs to palm oil marketers.

Profitability of Palm Kernel Marketing in Southeast Nigeria: The Intervening Role of Information and Communication Technology (ICT)

The actual impact of ICT facilities on the profitability of palm Kernel marketing remains inadequately understood. Thus, this study investigated the intervening role of ICT on the profitability of palm kernel marketing in Southeast Nigeria. Data for this study were collected from 360 palm oil marketers from 30 markets of three randomly selected states of Southeast Nigeria using multistage sampling technique. The collected data were analyzed using descriptive statistics and budgetary techniques. The result on ICT facilities available for marketing of palm kernel revealed that majority of the palm kernel marketers in Abia (65%), Imo (68.3%) and Anambra (86.6%) used social media marketing platform in the marketing of palm kernel in the study area. The findings on the cost and return in the use of ICT in the marketing of palm kernel revealed that the labour constituted the highest percentage (18.10%) of the total variable. Cost of palm kernel marketing in the study area followed by cost of purchases (18.04%), cost of transportation (13.63%) and the least, cost of packaging (2.59%). The return on investment (ROI) realized by the marketers of palm kernel using ICT to aid the business was ₦0.27 implying that for every ₦1 invested in palm kernel marketing in Southeast, a return of ₦0.27 was realized. Evidence from the findings shows that palm kernel marketing with the use of ICT facilities is a profitable enterprise in Southeast Nigeria. It was recommended that marketers awareness on how usage of ICT facilities could improve their marketing returns should be intensified through enlightens campagna and that marketers utilization of ICT facilities for marketing palm kernel should be intensified through training to acquire requisite skills in using these facilities.