Offline Shopping Research Articles

Flow Theory and Offline Shopping Behaviour of Gen X

Flow Theory and Offline Shopping Behaviour of Gen X

Interaction Data Detection System to Upgrade Brick and Mortar Shops: Metrics Allow Offline Shops to Compete with Online Retailers

The dramatic growth in online business has had a strong impact on brick and mortar shops because of the convenience and efficiency of online transactions. Online retailers can easily predict product sales trends by analyzing the interaction data gathered when customers explore web advertisements, save product items in e-carts, and make purchases. However, in the case of brick and mortar shops, an efficient scheme to assist retailers in obtaining useful information to predict product sales trends is absent. This study introduces a system based on radio-frequency identification (RFID) to help offline retailers detect and analyze the interaction data between customers and products during the sales process. In particular, the interest degree of a product (IDP) can be quantified based on the detected interaction data. If retailers determined that an item is popular with a high IDP value, they can stock more of it and advertise or recommend relevant information via displays in their shops to enhance the sales volume; otherwise, they can organize clearance sales to decrease the probability of overstocking. We tested our prototype, the interaction data detection system (IDDS), in two brick and mortar shops for two months. The results of this prototype test are presented in this article, along with a brief comparison between the proposed IDDS and conventional interaction tracking systems.

Online and Offline Shopping Motivation of Apparel Consumers in Ibadan Metropolis, Nigeria

<p class="Default">Shopping today is much more than just buying, it is an experience itself. Consumers now value convenience and choice as well as getting value for their hard-earned money. Motivation is where consumption starts, where it all begins, with the acknowledgement of a need. Online shopping has shown to provide more satisfaction to modern consumers seeking convenience and speed, however, in a country like Nigeria, consumers still buy a lot from shops and malls thereby still making offline shopping very relevant. This research made use of multi-stage sampling; using purposive, simple random and convenience sampling techniques. A four point Likert Scale was used to measure consumers’ shopping motivation and preferred shopping platform.</p><p class="Default">Most of the research on online shopping focuses on consumers in developed countries with little or none among Nigerian consumers. Consequently, this study provides information on apparel shopping motivation (utilitarian and hedonic) of the average Nigerian; such information is beneficial for online and offline Fashion merchants that seek to retain customers.</p><p class="Default">Consumers of this study were affected by all the utilitarian motivating factors as well as almost all the hedonic shopping motivations measured. It was revealed that the respondents preferred to shop offline than online shopping platforms.</p><p class="Default">In conclusion, the consumers of this study are fashion conscious, utilitarian and hedonic shoppers, however, they prefer the offline shopping platforms.</p>

New Value Creation in the TV Home Shopping Industry - Focused on Offline Shopping and Home Shopping, TV User Experience -

New Value Creation in the TV Home Shopping Industry - Focused on Offline Shopping and Home Shopping, TV User Experience -

국내 파티웨어 산업 현황과 파티유형별 드레스 스타일 분석

Young people have got to like `party` and `attending parties` is considered `reflection of trendy lifestyle` nowadays. The more party experiences they have, the more party wear styles get various and detail. They want different styles for the next party and it stimulates designers to create something new. We now realize that the party has become popular with an increased market demand for party wear. In addition, we analyze dress styles according to party types to suggest a new dress style to satisfy consumer needs. We suggest two ways to research party wear industry conditions in Korea. Off-line shop managers need to offer practical and various designs for a good price according to party types that make distinctions between on-line and off-line shops. On-line shop managers need to use better materials and develop better service. Considering an analysis of dress style according to party types, an elegant style is good for a formal dinner party and an evening party. A romantic style is good for a season party (such as a New Year`s party, a Valentines party and a Christmas party) and a chic style is good for a music party (such as a classic party, jazz party and pop-era party). In addition, the result of a dress style analysis according to party types can be used for the tip for the development of designs to come in the party wear market as well as for a dress style guide to the partiers.

인터넷 의류 소호몰 속성이 사이트에 대한 태도와 재방문 의도에 미치는 영향 : 온·오프라인 의류쇼핑 비중의 차이를 중심으로

In this study, the effect of Internet clothing soho mall attributes on attitude toward site and revisit intention was investigated. A total of 292 female college students participated in the experiment to explore a clothing soho mall out of 20 highly-ranked soho malls for shopping and to complete a questionnaire. In exploratory factor analysis results, five factors were generated out of 18 question items indicating clothing soho mall attributes. Among those five factors, 'product assortment and presentation' was the most important factor affecting attitude toward site and revisit intention toward a clothing soho mall. In addition, 'site construct' was another factor affecting attitude toward a clothing soho mall site specifically in the group who shops clothing more often on the Internet shops than off-line shops. Based on study results, implications and insights were discussed.

Потребительское поведение детей в Интернете

The article is devoted to consumer behavior of kids in the Internet. New consumer patterns have appeared and the old ones have changed because of increasing intervention of the Internet when each internet-user can buy any good or service by a few clicks without visiting traditional off-line shops. The emergence of new behavioral patterns definitely affects the young audience of the Internet. Children start using the cyberspace to consume goods and services. They also learn new norms and behavioral patterns in the process of this consumer socialization. At the same time, there are no widely accepted explanations of the impact of the Internet on formation of consumer patterns of Russian children aged 8 to 12.The aim of this research is to understand how children using Internet form new consumer skills, relations and abilities and to foresee the future development in the area. The paper is based on the online-survey of 1273 kids aged 8 to 12 visiting social web Tvidi.ru

Role-Taking: Enhancing the Online Experience

Technological advances are allowing more people to shop and interact online, so it is important for marketers to understand methods for enhancing computer-mediated experiences. The current study examines consumers' ability to experience empathy-based processing in a computer-mediated environment. The study demonstrates that consumers can experience enhanced role-taking online compared with traditional media and that online experiences facilitating role-taking benefit both consumers and marketers. Role-taking as a mediator in the process increases consumer involvement and elicits more positive attitudes toward online experiences. Marketing tactics enhancing consumer role-taking should help to bridge the gap between the relatively different experiences of online and off-line shopping.