ABSTRACT Research into the valued characteristics of work placements on Library and Information Studies (LIS) first degree courses in UK universities was carried out by the Centre for Information Research and Training at the University of Central England in Birmingham (UCE). Group Feedback Strategy (GFS) was used to generate and evaluate characteristics from employers, tutors, students and graduates. Results showed that placements were seen as important by all participating groups. A reasonably high level of satisfaction was also recorded for a majority of the valued characteristics, by all groups. This article outlines the research and examines the characteristics which achieved higher satisfaction scores from employers than from other groups. These were: offering teamwork experiences; assessing capabilities; offering training opportunities; giving hands on IT experience; and requiring business confidentiality. Reasons for these differences are proposed and discussed