Genetic selection for traits that have direct impact on profitability, such as productive longevity (PL), which blends cow longevity with regular reproductive performance, is fundamental for the economic success of beef cow-calf operations. The purpose of this study was to develop data screening strategy and a statistical model to predict genetic merit for PL in a multibreed beef cattle population. Pedigree (n = 1,352,765) and phenotype (n = 978,382) information were provided by Leachman Cattle of Colorado and genotypes (n = 26,342) were provided by the Zoetis commercial genotyping laboratory. A repeatability model (REP) including the systematic effects of age at first calving, year-season of progeny birth, pedigree-based retained heterosis, and parity number, as well as the random effects of additive genetic, permanent environment, contemporary group, and residual were fitted to adjust PL. In addition, a random regression model (RRM) was fitted to investigate PL considering the same effects, with the difference that random effects were regressed on parity. Estimated breeding value (EBV) were obtained by single-step GBLUP (ssGBLUP) and transformed to predict differences in number of calves through linear regression. Predictive performance was assessed in a group of 7,268 cows born in 2010. Heritability estimates for PL were relatively low, with values of 0.109 for REP and a decreasing trend for RRM with values ranging from 0.16 to 0.04. Repeatability for PL was of moderate magnitude, with values of 0.415 for REP and from 0.29 to 0.57 for RRM. Heritability estimates suggest that most of phenotypic variation was accounted for by environmental factors, but long-term genetic selection could still be effective. REP was more efficient than RRM, showing lower number of iterations and time to reach convergence with comparable solutions to RRM. Validation results showed that correlations between EBV and phenotypes (observed/pre-corrected) increased over the years ranging from 0.04 to 0.92. Repeatability values and the validation approach suggested that using a cow's first record (second parity success or failure) is a reasonably good indicator of posterior performance for PL. Therefore, the inclusion of PL in a multibreed genetic evaluation program, incorporation into selection indexes with existing economic traits, can enable more profitable selection and breeding decisions in beef cattle herds.
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