Bilateral Investment Treaties (BITs) are a key prerequisite for effective investment. It ensures efficient use of resources and free movement of capital. When both parties from the signatories agree on the rules of the game, then a favorable and optimal environment for settlement of investment disputes is created. By simple definition, a bilateral investment treaty is an international agreement concluded between two countries. It contains bilateral obligations for the promotion and protection of private investments made by investors of one of these states in the territory of the other state. A bilateral investment treaty aims to promote and protect "investments" as defined in the relevant agreement. It is appropriate to consider specific cases separately, as a number of investments have the necessary qualifying characteristics. In most agreements, the parties specify which investors and what types of investments are included in the agreement. More recent bilateral investment treaties also contain articles that emphasize the right of a state to take appropriate and proportionate regulatory action in the public interest, for example to protect health and the environment. It should be noted that the European Commission is working on improving the legal protection of intra-European investments. Such a mechanism should be effective, economical, adapted to the activities of small and medium-sized businesses, benevolent and mandatory. Keywords: Bilateral Investment Treaties, Effective Investment Initiatives, SWOT Analysis of Bilateral Investment Treaties, Global Integration.