ABSTRACT Now a day data on the web is growing by a rapid speed, large volume of data is available on web. So, extract useful knowledge from large web data, efficient web mining methods are required to handle those data and achieve various functionalities such a as user trend analysis, web profile analysis, Web AD market change analysis, etc. The concept of neural network helps to handle large volume of data by its characteristics [1]. Several neural network learning algorithms provides better supervised learning. They are capable to handle huge dynamic data. Specially, LVQ (Learning Vector Quantization) algorithms are useful for supervised, dynamic labeling or post-training map labeling and supervised version of SOM through that the approximation of distribution of class with less number of codebook vectors and able to minimize classification errors respectively [9]. MLVQ and HLVQ are both the techniques are following a concept of multi pass in which more than one pass can be performed on the same model and is very useful for gaining best desired results [11]. Here in this paper, we are going to discuss a new technique that will work on hierarchical as well as multi pass approach that is having the advantages of both multi pass and hierarchical approach by combining the benefits of both and designed a new algorithm. That new technique will more accurate, less time consuming and able to decrease learning rate for neural network. The basic HLVQ approach will follow the same algorithm for generation of all phases. In addition to that HMLVQ provides better efficiency through enhancing advantages the various approaches for the same classification process.