PurposeThis article aims to synthesize the tension between agency notions inherent in strategy and deterministic notions inherent in ecology, and in doing so, develop a research agenda.Design/methodology/approachIn this study, emerging themes around the strategy-ecology literature will be analyzed and synthesized from a socio-ecological perspective.FindingsThe following propositions can be synthesized. First, the socio-ecological level of analysis is useful, because from this level, strategy and ecology are mutually exclusive, enabling resource-based views of competitive advantage. Second, the order of strategy and ecology is found to be changeable, given they are mutually exclusive. Here, ecological mechanisms and relationships in the ecosystem can provide information on a strategic choice.Research limitations/implicationsThese propositions contribute toward a research agenda. Nevertheless, evolutionary mechanisms will need to be more specific in addressing what is being selected.Originality/valueBy introducing the socio-ecological perspective as the way of synthesizing organizational strategy and ecology, new research ideas can foster.