AbstractNeil Fligstein's Conceptions of control have multiple theoretical origins in the institutional, political, and cultural perspectives of the new economic sociology. However, conceptions of control as a key concept of market structure have not systematically been formulated in Fligstein's works, remaining insightfully but relatively fragmentally. This paper summarizes the normative, power, and cognitive dimensions of conceptions of control, respectively corresponding to market agreement, dominant relationship and common understanding. On this basis, this paper provides a clear definition of conceptions of control. Additionally, this paper summarizes the formation of the conceptions of control and its change, distinguishes the differences between conceptions of control and other related concepts, and presents the evolution of the concept that has taken place in subsequent studies, as well as the criticisms to which it has been subjected. This paper suggests that this concept needs to be expanded in terms of the connotation of market actors, the role of government, and the forms of existence. Conceptions of control provide a concise conceptual tool for analyzing market transformation. We believe that the market changes triggered by the new business formats in the digital economy era will be more frequent, and conception of control will have a broader application prospect.