The flow rate of liquid metals is commonly measured by electromagnetic flowmeters. In these the fluid moves through a region of transverse magnetic field, inducing a potential difference between two electrodes on the walls of the pipe. The ratio of signal to flow rate is dependent on the velocity profile, and this is affected by electromagnetic forces.In this paper the ultimate steady velocity profile and its associated pressure gradient and induced potential are calculated for the case of laminar flow in a circular pipe whose walls are conducting but without contact resistance. Laminar flow is encouraged by a transverse field. When the fluid conductivity and field strength are sufficiently high, boundary layers occur with a thickness inversely proportional to normal field intensity. The induced potential difference is then 0·926 of the value corresponding to the case of uniform velocity if the walls are non-conducting.The distance the fluid must travel after entering the transverse field before the steady state is reached is next estimated by a Rayleigh approximation. The inlet velocity is taken to be uniform and effects which occur at the edge of the field are neglected. The process falls into two stages, first a boundary-layer growth and then an adjustment of the velocity away from the walls, occupying a much greater length of pipe. The entry length is shorter than it is in the case of flow in a rectangular pipe, but is still too long for appreciable distortion of the velocity profile to occur within practical flowmeters except at low flow rates. The pressure drop associated with the adjustment of the velocity profile is found to be independent of field strength, if this is high, and about one-eighth of the drop which occurs in the non-conducting case.Experiments are described in which steady-state pressure gradients and induced potential differences were measured in mercury flowing along Perspex pipes of 0·5 and 0·25 in. bore in transverse fields up to 14500 gauss. The results confirmed the steady-state theory within the limitations of experimental accuracy and the assumption in the theory of high conductivity and an intense field. The experiments also covered the entry region in many cases, and showed that the theoretical entry lengths were correct in order of magnitude but over-estimated. However, the exact entry condition was uncertain, and steady readings were difficult to obtain in the entry region.