By using intense coherent electromagnetic radiation, it may be possible to manipulate the properties of quantum materials very quickly, or even induce new and potentially useful phases that are absent in equilibrium. For instance, ultrafast control of magnetic dynamics is crucial for a number of proposed spintronic devices, and it can also shed light on the possible dynamics of correlated phases out of equilibrium. Inspired by recent experiments on spin-orbital ferromagnet ${\mathrm{YTiO}}_{3}$, we consider the nonequilibrium dynamics of a Heisenberg ferromagnetic insulator with low-lying orbital excitations. We model the dynamics of the magnon excitations in this system following an optical pulse that resonantly excites infrared-active phonon modes. As the phonons ring down, they can dynamically couple the orbitals with the low-lying magnons, leading to a dramatically modified effective bath for the magnons. We show that this transient coupling can lead to a dynamical acceleration of the magnetization dynamics, which is otherwise bottlenecked by small anisotropy. Exploring the parameter space more, we find that the magnon dynamics can also even completely reverse, leading to a negative relaxation rate when the pump is blue-detuned with respect to the orbital bath resonance. We therefore show that by using specially targeted optical pulses, one can exert a much greater degree of control over the magnetization dynamics, allowing one to optically steer magnetic order in this system. We conclude by discussing interesting parallels between the magnetization dynamics we find here and recent experiments on photoinduced superconductivity, where it is similarly observed that depending on the initial pump frequency, an apparent metastable superconducting phase emerges.
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