The trade balance of Pakistan has witnessed considerable distortion in recent decades due to globalization induced increase in international competition. The success of a nation in this highly competitive global market is dependent on comparative advancement in production specialization in diversified industries. The imports of durable and non-durable consumer goods account for a large part of imports which can be avoided by developing these industries. This study investigates international competitiveness of Pakistan with respect to the world in 11 industries of manufacturing sector that have weak domestic industrial base and large domestic consumption/demand, i.e. pharmaceutical products; fertilizers; essential oils, perfumes and cosmetics; soaps and lubricants; plastics and articles thereof; leather articles; paper and paper products; wood and articles of wood; ceramics; glass and glassware; and toys and sports good, using RCA index on 2 digit HS-level data. The result revealed that among the selected manufacturing industries, Pakistan has a higher comparative advantage only in leather articles, toys, and sports goods, whereas, other industries are showing higher competitive disadvantage. The overall international competitiveness of selected industries is also depicting a deteriorating trend which requires that the production problems and international trade issues required for diversifying the production base in the country need to be addressed.