Synesthesia is a peculiar condition that involves an atypical binding between two seemingly independent sensory modalities or within the same one. All synesthetic bindings are characterized by an inducing stimulus (i.e., inducer) and a subjective sensation triggered concurrently (i.e., concurrent). Synesthetic inducers can be sensory (e.g., sound) or conceptual (e.g., graphemes, time units) while the concurrent sensation is, in the majority of cases, a sensory one (e.g., smell, touch). In numerical synesthesia, numbers (i.e., inducer) automatically and consistently trigger an ancillary experience of color, texture, spatial location, or personification (i.e., concurrent). For example, for a given synesthete, an audition of the number 5 may trigger a sensation of the color shiny yellow, be mapped on a vertical meridian above four and beneath six in his/her peripersonal space or elicit a cognitive awareness of “a young man, ordinary, and common in his tastes and appearance …” (Simner et al., 2011). Until recently, numerical synesthesia was almost unquestionably viewed as a symbolic-based phenomenon. This was mainly because most synesthetes report their synesthetic experience is elicited solely by symbolic content (i.e., Arabic numbers) but not by non-symbolic ones (i.e., size, quantity) (Cohen Kadosh and Gertner, 2011). Furthermore, some researchers showed that non-symbolic magnitudes (i.e., random clusters of dots) or less familiar symbolic numerals (i.e., Roman numbers) were ineffective in evoking the synesthetic concurrent (Ramachandran and Hubbard, 2001, Experiment 3; Ward and Sagiv, 2007), suggesting that Arabic numbers per se (i.e., their form, ordinality, etc.) and not their semantic meaning or numerosity are the critical factors for inducing synesthetic experience (Hubbard et al., 2009). However, when considering two main findings in the domain of numerical cognition—(a) that symbolic content is intimately associated with non-symbolic dimensions (e.g., size, quantity, brightness) (e.g., Schwarz and Heinze, 1998; Fias et al., 2003; Pinel et al., 2004; Ansari, 2008; Cohen Kadosh et al., 2008a), and (b) that magnitude is assumed to be automatically activated whenever we are presented with numbers (Dehaene et al., 1993; Dehaene and Akhavein, 1995)—one must wonder whether synesthetic experience can also be elicited by different magnitude dimensions. In this opinion paper we present some recent observations from the literature on numerical synesthesia indicating that magnitude representation may play a role in mediating synesthetic effects found under experimental settings. Based on this evidence we suggest that synesthetic experiences induced by numbers may be produced also by non-symbolic magnitudes, due to the cognitive and neuronal overlap of these two dimensions. In other words, we propose that numerical synesthesia is more than a symbol-induced phenomenon per se. Furthermore, we speculate that this suggested association between a non-symbolic inducer and a synesthetic concurrent may manifest at different levels of awareness, resulting in an explicit, reportable experience for some synesthetes but a more non-conscious or implicit representation in others. Before presenting our arguments, it is important to note that we use the phrase “numerical synesthesia” to include the subtypes of synesthesia that share numerical inducers (i.e., number-color and number-space synesthesia). We acknowledge that in spite of a common inducer (i.e., number), different mechanisms may mediate the various inducer-concurrent associations (Novich et al., 2011), yet we argue that both types discussed here illustrate the suggested involvement of magnitude representation in inducing synesthetic concurrents (i.e., color, spatial location).