The ever-increasing pervasiveness of social networks has radically changed how language learning is conceptualized and practically experienced. This paper explores the role that popular social networking platforms such as Facebook and Instagram, and some language-specific applications such as HelloTalk and Tandem, play in language acquisition. A comprehensive analysis has been done of the existing literature and is supplemented with empirical data gathered through surveys and interviews conducted with language learners themselves. Thus, the investigation aims at pointing out the opportunities created by social networks in respect of vocabulary and grammar acquisition and of intercultural understanding, as well as the critical challenges that come along with the observation of non-standard language forms and the tendency toward digital distractions. Conclusions are drawn that even though social networks offer deeply authentic input and social interaction contributing to the development of linguistic and cultural competence, they need to be carefully embedded within a structured language education in order to optimize the learning effect. Furthermore, the paper discusses implications for educators and recommendations for good practice in using social networks as supplementary language learning tools.
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