We study the conformational, conductometric and rheological properties of semiflexible polyelectrolyte carboxymethyl cellulose in mixtures of water and three non-solvents (ethanol, isopropanol and acetone). Small angle x-ray scattering measurements of the correlation length reveal that the local conformation of the carboxymethyl chain is unchanged by the presence of a non-solvent, even for solutions not far from the phase boundary. Rheological measurements confirm the invariance of the correlation length upon non-solvent addition. Conductivity measurements show that as the non-solvent content is increased, the fraction of condensed counterions increases, presumably due to the lowering of the dielectric constant of the solvent media. These results therefore show that under room temperature and pressure, the conformation of polyelectrolyte chains is independent of the effective charge fraction of the backbone. We suggest this occurs because the bare Kuhn length (≃10nm) is much larger than electrostatic blob size (≃1−2nm).