In Experiment 1, rats received single-alternation training with 32% or 4% sucrose reward (Phase 1) followed by a shift in reward from 32% to 4%, and vice versa (Phase 2). In Phase 1, high reward facilitated alternation performance over low reward. In Phase 2, performance on rewarded trials increased as reward increased but was unchanged as reward decreased. Performance on nonrewarded trials showed negligible effects of shifts in reward. In Experiment 2, rats received goalbox placements with 32% or 4% sucrose alternated with nonreward in Phase 1; and in Phase 2, they received alternation runway training with the same or the opposite reward from that of placements. Performance on rewarded trials was faster, the higher the reward in runway training; performance on nonrewarded trials was slower, the higher the reward in placements. In Experiment 3, Phase 1 provided placements with 64%, 32%, 16%, or 4% sucrose or dry mash alternated with nonreward; Phase 2 provided alternation runway training with dry mash reward. Alternation prerformance developed more rapidly, the higher the sucrose concentration in placements. Only 64% sucrose produced performance superior to that for dry-mash placements.