ConspectusZinc oxide (ZnO) is a multipurpose material and finds its applications in various fields such as rubber manufacturing, medicine, food additives, electronics, etc. It has also been intensively studied in photocatalysis due to its wide band gap and environmental compatibility. Recently, heterogeneous catalysts with supported ZnOx species have attracted more and more attention for the dehydrogenation of propane (PDH) and isobutane (iBDH) present in shale/natural gas. The olefins formed in these reactions are key building blocks of the chemical industry. These reactions are also of academic importance for understanding the fundamentals of the selective activation of C-H bonds. Differently structured ZnOx species supported on zeolites, SiO2, and Al2O3 have been reported to be active for nonoxidative dehydrogenation reactions. However, the structure-activity-selectivity relationships for these catalysts remain elusive. The main difficulty stems from the preparation of catalysts containing only one kind of well-defined ZnOx species.In this Account, we describe the studies on PDH and iBDH over differently structured ZnOx species and highlight our approaches to develop catalysts with controllable ZnOx speciation relevant to their performance. Several methods, including (i) the in situ reaction of gas-phase metallic Zn atoms with OH groups on the surface of supports, (ii) one-pot hydrothermal synthesis, and (iii) impregnation/anchoring methods, have been developed/used for the tailored preparation of supported ZnOx species. The first method allows precise control of the molecular structure of ZnOx through the nature of the defective OH groups on the supports. Using this method, a series of ZnOx species ranging from isolated, binuclear to nanosized ZnOx have been successfully generated on different SiO2-based or ZrO2-based supports as demonstrated by complementary ex/in situ characterization techniques. Based on kinetic studies and detailed characterization results, the intrinsic activity (Zn-related turnover frequency) of ZnOx was found to depend on its speciation. It increases with an increasing number of Zn atoms in a ZnmOn cluster from 1 to a few atoms (less than 10) and then decreases strongly for ZnOx nanoparticles. The latter promote the formation of undesired C1-C2 hydrocarbons and coke, resulting in lower propene selectivity in comparison with the catalysts containing only ZnOx species ranging from isolated to subnanometer ZnmOn clusters. In addition, the strategy for improving the thermal stability of ZnOx species and the consequences of mass-transport limitations for DH reactions were also elucidated. The results obtained allowed us to establish the fundamentals for the targeted preparation of well-structured ZnOx species and the relationships between their structures and the DH performance. This knowledge may inspire further studies in the field of C-H bond activation and other reactions, in which ZnOx species act as catalytically active sites or promoters, such as the dehydroaromatization of light alkanes and the hydrogenation of CO2 to methanol.