Workplace health promotion is a business management system that aims to promote and improve the health situations of all employees in a comprehensive and sustainable mode, and should be seen as an equal partner for occupational health and safety. Certain industrial hazards (in particular chemical agents) display oxidant capacity in the human body acting via oxidative stress, caused by a cellular excess of reactive oxygen and nitrogen species. Species like superoxide and hydrogen peroxide are involved in protein kinase regulation, while nitric oxide and peroxynitrite inactivate phosphatases as well as activating kinases, which are key agents for translating signals of cell needs into metabolic change through enzyme action, gene transcription, protein synthesis, and biochemical flux. These reactions are permanently balanced by the redox system, a nonequilibrium thermodynamic state as a basic part of aerobic life, determined by relative and constantly changing amounts of oxidative and antioxidative (reductive) agents. Review of a large number of studies shows that external sources of antioxidants, mainly fruits and vegetables, are a real benefit for human defense mechanisms, considering now that sufficient scientific evidence exists for public health policy to promote a plant-rich diet. In our investigation, we focused on anthocyanins, as highly potent phytochemical antioxidants expected to protect us from oxidative injury. Furthermore, these specific antioxidants were found to act against lipoperoxidation and oxidative stress induced by industrial chemicals like carbon tetrachloride, paraquat or heavy metals. Anthocyanin extracts of Vaccinium Myrtillus (bilberry) improve night vision and eye strain caused by excessive computer use. Because of the antioxidant skin protection against UVB radiation, these phytochemicals can be used (both local and oral administration) by workers from oil-bearing platforms, furnaces or agriculture. We think that such important findings may be used for workplace health promotion projects in chemical industry, in order to prevent occupational diseases or work-related diseases. The individual approach of workplace health promotion focuses on the health-related behaviors of employees, and is called risk factor reduction (educational approach). We focused our initiative on using dietary natural antioxidants by running health campaigns, and raising awareness of the harmful effects of chemical agents and xenobiotics, addressed both to employees and managers. We propose a one year project sustaining behavior change mainly through educational and informative sessions, based on assessment of workers’ needs and also on developing healthy lifestyles. We also want to encourage company managers to offer antioxidant supplements/fresh fruits/berries juices to those employees who are working in harmful conditions, considering a daily estimated intake of 200 mg anthocyanins. Health promotion on consuming anthocyanins-rich fruits and vegetables may contribute in reducing age-related neurodegenerative diseases such as Parkinson's disease and Alzheimer's disease, age-related metabolic diseases (especially cardiovascular diseases), and not at least, cancer. Designing potent antioxidant phytococktails and standardised mixtures of anthocyanins for human consumption will be a great challenge on essentially inter-disciplinary research topic involving interaction of nutritionists, physicians, chemists, pharmacists and others.