Non-biodegradable Solid Waste Research Articles

Carbon footprint of Nepalese healthcare system: A study of Dhulikhel Hospital

Background Though direct greenhouse gas emissions cannot be observed in health care sectors, there can exist indirect emissions contributing to global climate change. This study addresses the concept of the carbon footprint and its significance in understanding the environmental impact of human activities, with a specific emphasis on the healthcare sector through gate-to-gate (GtoG) life cycle assessment. Transportation, energy consumption, and solid waste generated by hospitals are the primary sources of carbon emissions. Methods Different standards, guidelines and parameters were used to estimate emissions from both the primary and secondary data. All steps and sub-steps involved in GtoG were accessed and analyzed within the standard ISO 14040:44 guideline. An extensive review of existing literature was carried out for the evaluation and verification of secondary data. Results The total carbon footprint of generators, electricity consumption, transportation activities, LPG cylinders, PV systems was found to be 58,780 kg-CO2-eq/yr, 519,794 kg-CO2-eq/yr, 272,375 kg-CO2-eq/yr, 44,494 kg-CO2-eq/yr, 35,283 kg-CO2-eq/yr respectively and the emissions from non-biodegradable solid waste was found to be 489,835 kg-CO2/yr. Local air pollutants such as PM10, CO, SO2, NOX, and VOCs generated by generators and transportation were also estimated. The CH4 emissions from liquid waste were 1177.344 kg CH4/BOD yr, and those from biodegradables were 3821.6954 kg CH4/yr. Conclusions Healthcare professionals and policymakers can take action to reduce the sector's carbon footprint by implementing best practices and encouraging sustainable behavior. This study can be taken as foundation for further exploration of indirect emissions from healthcare sectors not only in Nepal but also in south Asian scenario.

Analysis of the technical feasibility of ecological bricks based on PET plastic and bottle glass for the reduction of solid waste pollution in a metropolis

Contamination by non-biodegradable solid waste is worrying, mainly due to PET and glass waste, because they are used for single use such as bottles or containers. In addition, global production in 2021 of these materials was 139 million tons and 23.4 million tons, respectively. Therefore, the objective of this research is to develop an efficient design of bricks composed of cement, PET plastic and glass, evaluating both their physical properties and their mechanical properties to reduce said waste. For this, 4 mixtures based on cement, sand and glass were designed with proportions of 1:2:0.5 and 1:2:1. In addition, 5% and 10% PET were incorporated into these proportions. It should be noted that the PET was ground to a size of 0.2 cm and the glass was ground to a size of 2 cm. The tests carried out show that the 1:2:0.5 dosage with 10% PET is the most efficient, since it obtained a compressive strength of 77.99 kg/cm2 after 28 days. Therefore, it exceeds the minimum value of 70 kg/cm2 after 28 days to be classified as type II brick according to the masonry standard E.070. Likewise, said unit complied with the warping, dimensional variation and absorption tests required by the aforementioned standard.

Comparing The Abrasion Resistance of Conventional Concrete and Green Concrete Samples

Significant volumes of non-biodegradable solid waste are related to industrial activity in Iraq, with waste plastic being one of the most notable. 24 samples were used in this study to test the effectiveness of recycling waste plastic to make concrete. Four different ratios of waste plastic from both green and conventional concrete were used as a partial replacement for gravel: 0%, 30%, 60%, and 100%. All of the concrete combinations were tested at room temperature. These tests include compressive strength and abrasion resistance. The compressive strength was determined by molding 36 cubes. In this study, concrete mixes were cured for 3, 7, and 28 days. The apparatus created in the Construction Laboratory of the Civil Engineering department at Wasit University was used to measure the rate of concrete erosion by directing a high-velocity jet of a water and sand combination at concrete samples. A determination was also made on the impact of the impingement angle. Using two distinct angles (45 and 90) with the horizon, experimental estimations were performed. The results of the experimental studies showed that the flow inclination angle of 45 with the horizon can achieve the highest rate of erosion, while the flow inclination angle of 90 with the horizon can achieve the lowest rate. Additionally, the results showed that erosion decreased as the plastic percentage increased with age. This study confirms that recycling waste plastic as a gravel substitute in concrete offers a promising solution to lower material costs and address some of the issues with solid waste that plastic presents.

Preparation of a single metal catalyst loaded on alumina support to refine waste tire pyrolysis oil (WTPO) via catalytic hydrogenation

Improper disposal of industrial waste, particularly non-biodegradable solid waste like waste tires, has long been a significant environmental concern. Despite this, waste tires can be converted to fuel as alternative source through pyrolysis. However, waste tire pyrolysis oil (WTPO) has limitations, such as high sulfur content, making it unsuitable for direct use as a fuel. This research aims to improve the quality of waste tire pyrolysis oil (WTPO) by catalytic hydrogenation. Using modified metal catalysts, including nickel, cobalt, ammonium molybdenum, and alumina as supporting substances. The catalyst was synthesized using the impregnation method and subsequently subjected to calcination. The catalyst performance was evaluated by conducting the hydrogenation reaction. The catalytic hydrogenation reaction results indicate that the catalyst Mo/Al2O3 exhibited the best performance in producing refined oil. The refined oil was desulfurized to a sulfur compound of 0.7 wt% at 320 °C under the flow rate of the gas of 100 ± 50 cm3/min, which corresponded to a sulfur reduction of 75% compared to the initial feedstock. Interestingly, while the non-catalytic reaction presented the highest performance towards sulfur removal of 80%, it was inferior towards the selectivity of benzene, D-limone and p-cymene.

Carbon footprint of Nepalese healthcare system: A study of Dhulikhel Hospital.

Though direct greenhouse gas emissions cannot be observed in health care sectors, there can exist indirect emissions contributing to global climate change. This study addresses the concept of the carbon footprint and its significance in understanding the environmental impact of human activities, with a specific emphasis on the healthcare sector through gate-to-gate (GtoG) life cycle assessment. Transportation, energy consumption, and solid waste generated by hospitals are the primary sources of carbon emissions. Different standards, guidelines and parameters were used to estimate emissions from both the primary and secondary data. All steps and sub-steps involved in GtoG were accessed and analyzed within the standard ISO 14040:44 guideline. An extensive review of existing literature was carried out for the evaluation and verification of secondary data. The total carbon footprint of generators, electricity consumption, transportation activities, LPG cylinders, PV systems was found to be 58,780 kg-CO2-eq/yr, 519,794 kg-CO2-eq/yr, 272,375 kg-CO2-eq/yr, 44,494 kg-CO2-eq/yr, 35,283 kg-CO2-eq/yr respectively and the emissions from non-biodegradable solid waste was found to be 489,835 kg-CO2/yr. Local air pollutants such as PM 10, CO, SO 2, NO X, and VOCs generated by generators and transportation were also estimated. The CH 4 emissions from liquid waste were 1177.344 kg CH 4/BOD yr, and those from biodegradables were 3821.6954 kg CH4/yr. Healthcare professionals and policymakers can take action to reduce the sector's carbon footprint by implementing best practices and encouraging sustainable behavior. This study can be taken as foundation for further exploration of indirect emissions from healthcare sectors not only in Nepal but also in south Asian scenario.

Study on pyrolysis characteristics, kinetics and thermodynamics of waste tires catalytic pyrolysis with low-cost catalysts

As a non-biodegradable solid waste, waste tires (WTs) have adverse effects on the ecological environment and human health. Waste tires are a good source of energy. In order to reduce the energy consumption of waste tires pyrolysis, this paper explores the influence of three low-cost catalysts on the catalytic effect of waste tires. The results of thermogravimetric experiments show that the use of spent FCC catalyst (FCC), red mud (Rm) and fly ash (Fa) during pyrolysis is beneficial to reducing the initial pyrolysis temperature of WTs. The kinetic calculation results show that compared with the direct pyrolysis of WTs, the average activation energy of WTs catalyzed by red mud and fly ash is reduced by about 9.5 kJ/mol and 7.8 kJ/mol, respectively. The average pre-exponential factor (lnA) decreased by about 1.3 min−1 and 1.4 min−1, respectively. The thermodynamic calculation results show that the endothermic reaction occurs in both the pyrolysis and catalytic pyrolysis of WTs, and the pyrolysis process cannot be carried out spontaneously. The pyrolysis reaction process of waste tires can be characterized by the combination of kinetics and thermodynamics, which provides parameters for determining the relevant process conditions for the industrialization of catalytic pyrolysis of waste tires.

A review on the effectiveness of integrated management system in institutional solid waste management in Zimbabwe.

Institutional solid waste management is a critical contemporary crisis in Zimbabwe due to rapid urbanisation, disease outbreaks and population growth. Traditional approach to institutional solid waste management is almost fragmented, with various departments accountable for numerous aspects of the management process. Deficiency of coordination as well as integration among responsible stakeholders and failure to include different management strategies resulted in institutional solid waste management inefficiencies. This translates to increased environmental health problems. Therefore, this review aims to assess the effectiveness of integrated management systems in institutional solid waste management in Zimbabwe. The review was compiled using already existing literature. Institutions regarded as sources of solid waste in Zimbabwe include learning and health institutions. Barracks, prisons and police camps are part of the institutions. The institutions generate hazardous, non-hazardous, biodegradable and non-biodegradable solid waste. Solid waste from institutions is indiscriminately stored, collected and disposed through landfilling, incineration, burning, open pits and on non-designated open spaces. Most of the disposal strategies are least prioritised by the waste management hierarchy, hence have potential to cause environmental health risks. Utilisation of inappropriate management strategies is exacerbated by shortage of resources, ineffective legal framework, lack of all stakeholder participation and inadequate investment in waste reduction alternatives. Integrated institutional solid waste management is effective since it enhances involvement of all responsible stakeholders and application of various waste reduction alternatives particularly those which support circular economy. Through integrated approach, quantity of institutional solid waste disposed is limited, therefore minimising environmental health risks while maximising dumpsites lifespan.

The Management of Non-Bio Degradable Solid Waste: Challenges and Prospects in the Digital Age

The Management of Non-Bio Degradable Solid Waste: Challenges and Prospects in the Digital Age

A study of solid waste management and need of re-framing the curriculum of education: An overview of Muzaffarnagar city (UP)

The spread of hazardous, non-biodegradable solid waste is one of the most unhealthy, uncontrolled, and anti-nature activities of human, which is now appearing as plethora of problems. Under the second phase of ‘Swachh Bharat Abhiyan’ NITI Aayog has initiated a scheme of ‘Cleaning up Our Cities’ in the year 2019, with proper monitoring and ranking of areas for improving sanitation, cleanliness and hygiene all over the country. This paper is an attempt to survey the actual scenario of Swachh Bharat Abhiyan phase 2 in city Muzaffarnagar along with the study of need of major changes to re-frame our curriculum as according to the needs of the hour. The proposed study is an analytical survey research based on primary as well as secondary data. To fulfil its objectives the researcher has developed a questionnaire on topic “Clean India Mission: An Overview in Muzaffarnagar City.” to collect the primary data and analysed New National Education Policy 2020 as secondary data of this study. A sample of hundred residents covering various areas of Muzaffarnagar city was selected by random sampling technique. The study concludes that the general awareness regarding solid waste management in the city is not highly satisfactory, showing the lethargies of both local municipal board as well as public, towards the problem How a city with an average of 65% aware people can achieve the target on clean India mission with in time. The study suggests that local bodies should initiate some awareness campaign in collaboration with schools to increase general awareness among masses and there is an urgent need of re-framing of curriculum in new national education policy to make these habits by default.

Thermal conductivity and hardened behavior of eco-friendly concrete incorporating waste polypropylene as fine aggregate

Waste polypropylene is one of the most common non-biodegradable solid wastes generated by industrial activity in Iraq. Solid waste is one of the several causes having a negative effect on the environment. The issues arise as a result of factors such as the difficulty of recycling waste and restricted reuse. Polypropylene is a significant kind of solid waste that has a negative impact on the environment. The purpose of this study is to determine the effects of using polypropylene as a partial replacement for sand in concrete. This material's effect on the fresh, mechanical, and thermal conductivity properties of concrete was investigated. Six concrete mixtures using polypropylene as a partial substitute for sand were produced at substitution percentages of 0%, 8%, 16%, 24%, 32%, and 40%. The slump, fresh and dry unit weight, compressive strength, and thermal conductivity properties of fresh and hardened concrete were determined. At various rates of concrete production, the results of the experiments demonstrated a decrease in unit weight and compressive strength. Thermal conductivity reduced 49.1% for the mix contained 40% of waste polypropylene and satisfied the lower limit strength for structural purposes.

Mechanical and Abrasion Resistance Properties of Concrete Containing Recycled Abrasive Waste as Partial Replacement of Fine Aggregate

In grinding wheel, the stub portion is unused and dumped after end of its primary purpose. The portion, which is considered as waste, has unused abrasives in it. The present work deals with reusing this abrasive waste as the replacement material for sand in concrete production. Reuse of the crushed vitrified brown alumina abrasive wheel which passes through 80 mesh can be used as a partial replacement for sand in concrete production. Structural properties of the crushed abrasive waste were analysed using X-ray diffraction and scanning electron microscopic analysis. Concrete samples were made with five different replacement ratios of 10%, 20%, 30%, 40% and 50% to replace the fine aggregate(sand) in concrete. Mechanical properties such as compressive, split-tensile, flexural strength and water absorption properties of the prepared concrete were determined. It was found that partial replacement of sand by abrasive waste was able to increase the compressive by 32%, tensile strength by 17% and flexural strength by 14%. Abrasive resistance of the concrete was measured using sand blasting equipment. Concrete with 40% abrasive waste shows around 83% improvement in abrasive resistance. The reuse of abrasive wastes as a partial replacement of sand in concrete is seen to enhance its mechanical properties and enable proper utilisation of these non-biodegradable solid wastes for better environment.

An Insight Into Treatment, Reuse, Recycle and Disposal of Biodegradable and Non-biodegradable Solid Waste

Solid waste is the unwanted material generated due to various human activities. Solid waste can be classified broadly as biodegradable and non-biodegradable waste. Biodegradable waste can degrade easily while non-biodegradable waste needs treatment for disposal. Improper disposal of waste causes various serious and dangerous issues which are harmful to the environment. Open dumping of waste causes infertility of soil. The waste leaches into the ground and pollutes the ground water. With rapid urbanization and advancement in technology, the waste production also increases rapidly. Thus, solid waste management is an important concept in recent times in order to achieve sustainable development. This article shed lights on the effective ways to recycle, reduce and dispose the solid waste.

Consumer Perception Towards Eco-Friendly FMCG Products and Its Influence on Their Purchase Decision: An Observed Research

Today’s world is witnessed by a drastic increase in the products that are either substitutes or complementary. The consumers are in a dilemma with regard to their purchase decision. The availability of the products is a boon to the economy, but are these products being utilized in a proper manner where in the environmental issues are taken into consideration. The resources that are available in the economy are less as compared to what is needed. Therefore a proper balance is to be kept between the utilization and its disposal. The producers may be concerned about their profit margin, still keeping the objectives the production could be effectively done without harming the environment. In recent days, environmental issues have received a great deal of discussion in the field of marketing. When the society becomes more concerned with the natural environment, businessmen have begun to modify their behavior to address the society’s new concern. With the growing awareness about the implication of global warming, non-bio degradable solid waste, harmful impact of pollutants etc, both marketer and consumers are switching to eco-friendly products and many companies have accepted their responsibility not to harm the environment and not to waste the natural resources. This paper aims to understand the perception of consumers towards eco-friendly goods and its influence on their buying decision.

The Reincarnation of Waste: A Case Study of Spiritual Ecology Activism for Household Solid Waste Management: The Samdrup Jongkhar Initiative of Rural Bhutan

As rural and subsistence households in the Global South take on the consumption habits of industrialized countries, shifting consumption patterns have contributed to cascades of nonbiodegradable solid waste overwhelming the ability of households, municipal authorities, and governments to manage. As global capitalism expands around the world, spiritual ecology approaches to waste and pollution can provide deeper insight into the attitudes and practices that create a “throw away” society. In rural southern Bhutan, the revered Buddhist teacher, Dzongsar Jamyang Khyentse Rinpoche, initiated a waste reduction project based on Bhutan’s guiding development philosophy of Gross National Happiness. Through engaging cultural and spiritual values, and drawing on the inspirational qualities of social and spiritual leaders, the Samdrup Jongkhar Initiative’s Zero Waste project is an example of spiritual ecology activism for household waste management and waste reduction.

Electrospun 3D CNF–SiO2 fabricated using non-biodegradable silica gel as prospective anode for lithium–ion batteries

An eco-friendly simple, cost-effective, and recyclable strategy was approached to fabricate high-capacity anode for lithium–ion batteries (LIBs). A non-biodegradable solid waste obtained from the used silica gel pack was pulverised and used directly as a source of silicon dioxide nanoparticles. The SiO2-incorporated carbon nanofiber (CNF–SiO2) composite was prepared via the electrospinning technique. LIB constructed with CNF–SiO2 nanocomposite electrode delivered enhanced initial discharge capacity of 900 mA h g−1 and a remarkable discharge capacity of 1000 mA h g−1 after 300 cycles of charge and discharge at a cycling rate of 0.1 C (current density ≈ 0.19 A g−1). The CNF–SiO2 electrode exhibited reduced charge transfer resistance and a higher rate capability at various cycling rates with highest reversible discharge capacity of nearly 975 mA h g−1 at 0.2 C. The excellent rate capability of CNF–SiO2 composite electrode obtained from non-indicative desiccant followed by electrospinning with improved charge discharge capacity demonstrates its potential application in LIBs.

COASTAL RESOURCE ENVIRONMENT PROFILE OF CATARMAN NORTHERN SAMAR

The coastline of the municipality of Catarman, Northern Samar stretches about 13.32 kilometers and its municipal waters has an estimated area of 66.304 square kilometers. Generally it has a plain bottom topography, consisting of coarse sand and muddy terrigenous soil that is carried and deposited by the fresh water that gush out from Catarman River, the major tributary of ‘sweet water’ which enriched the substrate with nutrients that eventually give rise to algal and plankton blooms that invite schooling pelagic fishes jacking up the commercial value of the municipal water. The soft bottom sediment gently slopes on the average of 3 degrees from the intertidal zone and stretches up to 60 meters deep seaward.
 The municipality has an estimated aggregate coral reef area of 2,558 square meters with only 20% live coral cover that is mostly concentrated at the seaward side of reef edge, and with massive coral as its dominant life-form structure.
 The death of coral reefs (60 percent of the cover) is generally presumed to be an aftermath of heavy siltation that is brought about by the influx of fresh water from Catarman river and other tributaries as evidenced by the brownish color of the silted coral heads. However, sites of coral rubbles (about 10%) believed to be a remnant of the blast fishing in the area had been noticed. Non-biodegradable Solid wastes such as cellophanes and plastics were also observed neck-tied on some coral heads.
 Most of the fishes observed within 1-4 depth range along UEP- Cawayan Fringing reef and Puputihon patch reef are non-commercial reef fish species, such as Palata, Gono, Alibang-bang, lubayan while those fish species that are most preferred by fishermen are in least abundance and can only be observed at greater depth range (Molmol, Baraka, Mayamaya). Commonly, the sizes of the reef fish that were observed ranges from 6- 30 centimeters fork length suggesting that the fish stock in the area is still young. The volume of the fish stock within the reef system of Puputihon and UEP-Cawayan area is estimated to be at 15 kilograms per hectare. The high importance value of the” non-target” reef species connotes that the surrounding reef habitat has still the capability to carry out the necessary ecological processes of reef fish reproduction.
 There are 5 species of seagrasses that thrives in Puputihon islet and UEP-Cawayan fringing reef. Ecologically, these seagrass areas serve as breeding and feeding grounds for some seagrass- specific fishes and mollusks. The Turtle Grass, Thallassia Hemprichii and Cymodocea sp.dominates the seagrass community (constituting about 85 % of the area). The Eel grass (Enhalus acoroides), Spoon Grass (Halophila sp.), Needle Grass (Halodule sp.) are noted to be less occurring. Though, this macrophyte community could well serve the reef system ecologically because of its high diversity, its environmental importance is not much due to its negligible area. Approximately, the seagrass community cover an aggregate of 500 square meter.
 Of the twenty one (21) species of marine algae, ten (10) of which are chlorophytes or green algae, (four)4 phaeophytes, brown algae and Seven (7) Rhodophytes or algae that gives off red color. Only Gelidiella acerosa, a Rhodophyte and Caulerpa spp.a chlorophyte are harvested by the fisherfolks for commercial purpose. Gelidiella acerosa or gulaman dagat have a density of 98.9 square meters per hectare during the conduct of the survey.
 There are about 37 species of mollusks that are present along the UEP- Cawayan sampling sites, most of which are considered for commerce and domestic food.
 Findings revealed the species composition of mangroves in all sampling stations. There were seven (7) families, nine (9) genera, comprising fifteen (15) species of true mangroves that are found in sampling stations. A total of 654 number of individuals were identified, counted, and measured. According to number of individual (ni), api-api (Avicennia officinalis) of the family Avicenniaceae registered to be the most abundant among other species and present in all sampling stations followed by bakauan-lalake (Rhizophora apiculata) and bakauan-babae (Rhizophora mucronata) of the family Rhizophoraceae with 73 and 66 number of individuals, respectively. The least encountered species were tangal (Ceriops tagal) and pototat (Bruguiera sexangula) with 2 and 1 number of individuals, respectively.

Green Marketing Strategies of Restaurants in Zamboanga City, Philippines

As a growing awareness on the repercussion of global warming, non-biodegradable solid waste, harmful impact of the pollutants and the like, both marketers and consumers are shifting into green products and services (Eriksson, 2004). In this light, the objectives of this study are to (1) identify the green strategies of restaurants in Zamboanga City; (2) examine the reasons and benefits of adopting green strategies; and (3) investigate the challenges faced by the restaurant owners/managers in implementing green strategies. Descriptive research design was employed in the study. A survey questionnaire and an interview guide were utilized to gather data. Among the highlights of the results, the study found out that as to the green strategies, restaurant managers/owners make use of cleansers or soaps that do not harm the environment in the food establishment. Corporate social responsibility is the chief reason for adopting green strategies. Restaurant managers or owners believed that they have managerial obligation to take action to protect and improve the welfare of the society and the interest of the organization. Regarding the benefits, green strategies helps the restaurant obtain a green reputation and brand image. Lastly, pertaining to the challenges, restaurant managers/owners hold that green strategies require technology, which requires investment in research and development.

Consumer Attitude and Perception towards Green Products

“Green Marketing” refers to holistic marketing concept wherein the production, marketing consumption and disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications of global warming, non-biodegradable solid waste, harmful impact of pollutants etc. Both marketers and consumers are becoming increasingly sensitive to the need for switch in to green products and services (Mudhassir, 2010). .Green consumers can be defined as one:-“Who is mindful of environment related issues and obligations, and is supportive of environmental causes to the extent of switching allegiance from one product or supplier to another even if it entails higher cost”. Thus the purpose of the research was to explore the concept of green marketing, or green products in relation to consumer behavior. Samples were selected through random sampling. 70 college going students of Aligarh Muslim University participated in the research. Green consumer value scale by Haws et al (2010) and sustainability endorsement scale by William A.McConochie were used to measure the consumer behaviour. For statistical analysis Pearson correlation was used.

Comparison of biodegradation of low-weight hydroentangled raw cotton nonwoven fabric and that of commonly used disposable nonwoven fabrics in aerobic Captina silt loam soil

The increasing use of synthetic disposable nonwoven products generates a large amount of non-biodegradable solid waste. In an effort to enhance the use of raw cotton in nonwoven wipes applications, this study compares the biodegradation of low-weight nonwoven fabrics (around 50 g/m2) made of mechanically pre-cleaned raw cotton, rayon, polypropylene (PP), and polylactic acid (PLA) in a Captina silt loam soil. The biodegradation rates of raw cotton and rayon fabrics were fitted to the first-order kinetics model with half-life values of 12.6 and 7.6 days, respectively. The slightly faster disintegration of cellulose structure for rayon was confirmed by attenuated total reflectance Fourier transform infrared spectroscopy (ATR-FTIR) spectra, and distinct morphological changes in the fiber (cracks and breakage were prevalent in raw cotton, whereas the thinning and merging of fibers occurred in rayon) were observed during their biodegradation. PLA and PP nonwoven fabrics exhibited no weight loss during the burial periods studied, but showed some evidence of oxidation in ATR-FTIR spectra. The breaking and burst strengths of PLA fabric decreased by 45% and 23% of the original strengths, respectively, while neither significantly decreased in PP fabric. The results suggest that mixing raw cotton or rayon low-weight nonwoven wastes with surface soil provides an alternative disposal method, but this land application could not be recommended for PLA and PP nonwoven wastes.

Consumers\' perception analysis-Market awareness towards ecofriendly FMCG products-A case study of Mysore district

In recent days, environmental issues have received a great deal of discussion in the field of marketing. When the society becomes more concerned with the natural environment, businessmen have begun to modify their behavior to address the society’s new concern. With the growing awareness about the implication of global warming, non-bio degradable solid waste, harmful impact of pollutants etc, both marketer and consumers are switching to eco-friendly products and many companies have accepted their responsibility not to harm the environment and not to waste the natural resources. The research study took place in Mysore district of Karnataka. A questionnaire is designed in order to find out the market awareness of eco-friendly products, to analyze the consumer perception towards eco-friendly products and also to find a response that how much consumers’ are willing to pay more for eco-friendly products. The result from this illustrates that whether the price and quality will affect their buying decision.