Reducing the dietary CP concentration in the formulation of low-protein diets without adverse effects on animal growth performance and meat quality remains challenging. In this study, we investigated the effects of nicotinamide (NAM) on the nitrogen excretion, growth performance, and meat quality of growing-finishing pigs fed low-protein diets. To measure the nitrogen balance, we conducted two trials: in nitrogen balance trial 1, four crossbred (Duroc×Landrace×Large White) barrows (40±0.5kg BW) were used in a 4×4 Latin square design with four diets and periods. The diets consisted of a basal diet+30mg/kg NAM (a control dose), basal diet+90mg/kg NAM, basal diet+210mg/kg NAM, and basal diet+360mg/kg NAM. In nitrogen balance trial 2, another four barrows (40±0.5kg BW) were used in a 4×4 Latin square design. The diets consisted of a basal diet+including 30mg/kg NAM (control), basal diet+360mg/kg NAM, low-protein diet+30mg/kg NAM, and low-protein diet+360mg/kg NAM. To measure growth performance, two trials were conducted. In growth performance trial 1, 40 barrows (37.0±1.0kg) were randomly allocated to one of four dietary treatments (n=10 per group), whereas in growth performance trial 2, 300 barrows (41.4±2.0kg) were randomly allocated to one of four dietary treatments, with each dietary treatment conducted in five repetitions with 15 pigs each. The four diets in the two growth performance trials were similar to those in nitrogen balance trial 2. Supplementing the diet with 210 or 360mg/kg NAM reduced urinary nitrogen excretion and total nitrogen excretion and increased nitrogen retention comparted with the control diet (P<0.05). Compared with the control diet, the low-protein diet with 360mg/kg NAM reduced faecal, urinary, and total nitrogen excretion (P<0.05) without affecting nitrogen retention and average daily gain (P>0.05). Pigs fed the low-protein diet with 360mg/kg NAM showed a decreased intramuscular fat content in the longissimus thoracis muscle when compared with pigs fed the control diet (P>0.05). Our results suggest NAM as a suitable dietary additive to reduce dietary CP concentration, maximise nitrogen retention and growth performance, and decrease fat deposition in pigs.