Recent studies have shown that variations in the parameters of the laser powder bed fusion (LPBF) process significantly impact the microstructure and thermomechanical properties of NiTi shape memory alloys (SMAs). Understanding how parameter selection influences the final NiTi SMA properties enables the strategic design of additively manufactured (AM) components with tailored mechanical and transformation behavior, suitable for specific applications in a plethora of scientific fields. However, the connection between processing and thermomechanical properties of NiTi SMAs is still not completely understood. This study investigates the effects of AM parameters laser power (72–185 W), scanning speed (668-1739 mm/s), and hatch spacing (28–85 μm) on a near equiatomic NiTi powder. Low porosity levels are found in the samples additively manufactured (AM) with the different LPBF parameter combinations. The findings also reveal that transformation temperatures and nickel evaporation trends correlate directly with volumetric energy density (VED). Additionally, the amount of Ti2Ni precipitates increases with higher VED. Thermal cycles under constant stress, training, and two-way shape memory effect tests have been performed; the results demonstrate a strain recovery ratio of 2–3.5% for most of the samples. The results arising from this study pave the way for the engineering of customized materials with tailored properties from the same alloy metal powder.