A series of Ce and/or Zr modified WO3-TiO2 catalysts were synthesized by the impregnation method, which were employed for NH3-SCR reaction. The T50 contour lines of NOx were used to quickly optimize catalyst composition, the Ce20Zr12.5WTi catalyst was considered to be the optimization result, and also exhibited excellent NH3-SCR activity and thermal stability with broad operation temperature window, which is a very promising catalyst for NOx abatement from diesel engine exhaust. The excellent catalytic performance is associated with the formation of Ce-Zr solid solution. The introduction of Zr to CeWTi catalyst facilitated the redox of Ce4+/Ce3+ and the formation of more acid sites, more Ce3+ ions, more oxygen vacancies, larger quantities of surface adsorbed oxygen species and NH3, which were beneficial for the excellent selective catalytic reduction (SCR) performance.