Next Generation Of Services Research Articles

Investigating the role of metaverse influencers’ attributes for the next generation of services

PurposeThe purpose of this research is to identify the most important attributes of metaverse influencers and examine their impact on customer engagement and social glue.Design/methodology/approachThree studies (one qualitative and two quantitative) were conducted to understand the phenomenon better. The qualitative study (Study 1) was conducted to identify the antecedents of the theoretical model, which was tested in Study 2 using the covariance-based structural equation modelling (CB-SEM) technique. Study 3 then divided the respondents based on the metaverse influencer attribute preferences.FindingsResults of Study 1 revealed the six most influential attributes of metaverse influencers: physical attractiveness, social attractiveness, perceived credibility, metaverse-influencer fit, intimacy and attitude homophily. Further, Study 2 validated that attractiveness and perceived credibility enhance engagement. Also, the results revealed that intimacy, perceived credibility and homophily enhance social glue. Moreover, parasocial relationships mediate the association between intimacy, attitude homophily, perceived credibility and (engagement and social glue). The conditional indirect effect of physical attractiveness, social attractiveness and metaverse–influencer fit on (engagement and social glue) via parasocial relationships at different high and low levels of self-discrepancy was significant. Finally, Study 3 used latent class analysis to reveal different clusters of metaverse users.Originality/valueThis research enriches our understanding of metaverse influencers, contributing to the influencer marketing literature. It offers actionable insights for marketers by elucidating key influencer attributes, aiding in enhancing engagement and social glue.

A Free Space Optic/Optical Wireless Communication: A Survey

The exponential demand for the next generation of services over free space optic and wireless optic communication is a necessity to approve new guidelines in this range. In this review article, we bring together an earlier study associated with these schemes to help us implement a multiple input/multiple output flexible platform for the next generation in an efficient manner. OWC/FSO is a complement clarification to radiofrequency technologies. Notably, they are providing various gains such as unrestricted authorizing, varied volume, essential safekeeping, and immunity to interference.

Digital transformation: harnessing digital technologies for the next generation of services

PurposeThe purpose of this paper is to discuss digital transformation and its four trajectories – digital technology, digital strategy, customer experience and data-driven business models – that could shape the next generation of services. This includes a discussion on whether both the market and organizations are all ready for the digital change and what are the opportunities that will enable firms to create and capture value though new business models.Design/methodology/approachProviding services is a proven and effective way to secure a competitive position, deliver long-term stable revenues and open up new market opportunities. However, it is also clear that some organisations are struggling to digitally transform. Therefore, the commentary provides a brief insight into how firms explore the possibilities of digital transformation and navigate these uncharted waters.FindingsToday’s digital technologies affect the organisation outside and in, enabling the creation of new business models and transforming the customer experience. The incumbents are acutely aware that they need to transform strategically – to build new networks and value chains.Originality/valueThis commentary extends earlier work exploring the digital disruption within services to highlight a number of connected areas: the challenges and opportunities of digital transformation at a strategic level, as well as understanding and enhancing the customer experience and seeing how new data-driven business models can underpin service transformation.

Small Cells in the Forthcoming 5G/IoT: Traffic Modelling and Deployment Overview

This paper provides an overview of the use of small cells (e.g., femtocells) in the Internet of Things (IoT) environments. As a result of rapid increase in the number of mobile connected devices such as smart-phones and tablets, the demand for data traffic is exponentially increasing. In order to satisfy mobile users’ requests and meet the requirements of high data traffic, mobile operators have to increase the network capacities dramatically. One of the promising solutions for the network operators to improve coverage and capacity, and provide high data rate services in a less costly manner is the deployment of femtocells related technologies. Femtocells will help mobile operators to provide a basis for the next generation of services which are a combination of voice, video, and data services to mobile users. Moreover, proper traffic modelling and deployment strategies of femtocells will improve the overall performance of the femtocell network. Therefore, in this survey paper, we overview modelling traffic and deployment strategies in femtocells and provide a review for the use of femtocells and their applications in the IoT environments. In addition, we present open research issues associated with IoT-femtocell based applications.

Interventions That Target Criminogenic Needs for Justice-Involved Persons With Serious Mental Illnesses: A Targeted Service Delivery Approach.

This research describes the development of a targeted service delivery approach that tailors the delivery of interventions that target criminogenic needs to the specific learning and treatment needs of justice-involved people with serious mental illnesses (SMI). This targeted service delivery approach includes five service delivery strategies: repetition and summarizing, amplification, coaching, low-demand practice, and maximizing participation. Examples of how to apply each strategy in session are provided, as well as recommendations on when to use each strategy during the delivery of interventions that target criminogenic needs. This targeted service delivery approach makes an important contribution to the development of interventions for justice-involved people with SMI by increasing the chances that people with SMI can participate fully in and benefit from these interventions that target criminogenic needs. These developments come at a critical time in the field as the next generation of services for justice-involved people with SMI are being developed.

Interventions That Target Criminogenic Needs for Justice-Involved Persons With Serious Mental Illnesses: A Targeted Service Delivery Approach

This research describes the development of a targeted service delivery approach that tailors the delivery of interventions that target criminogenic needs to the specific learning and treatment needs of justice-involved people with serious mental illnesses (SMIs). This targeted service delivery approach includes five service delivery strategies: repetition and summarizing, amplification, active coaching, low-demand practice, and maximizing participation. Examples of how to apply each strategy in session are provided, as well as recommendations on when to use each strategy during the delivery of interventions that target criminogenic needs. This targeted service delivery approach makes an important contribution to the development of interventions for justice-involved people with SMI by increasing the chances that people with SMI can participate fully in and benefit from these interventions that target criminogenic needs. These developments come at a critical time in the field as the next generation of services for justice-involved people with SMI are being developed.

Review of interference avoidance schemes in femtocell networks

Femtocell is a solution to increase the system capacity and coverage to meet the high demand of the next generation of services on broadband wireless access.However, the deployment of a new femtocell layer may have an undesired impact on the performance of the macrocell layer. The allocation of spectrum resources and the avoidance of electromagnetic interference are some of the more urgent challenges that operators face before femtocells become widely deployed. In this paper different interference avoidance schemes are described and compared. Special attention is paid to the use of uplink and downlink power control and self-configuration and self-optimization techniques for the avoidance of interference.From the review, we conclude that frequency planning is suitable for interference avoidance schemes for unplanned location of femtocells deployment. Key words: Femtocell, macrocell, cellular, orthogonal frequency division multiple access, interference avoidance.

Climbing Out of the Box and Into the Cloud: Building Web-Scale for Libraries

ABSTRACT Libraries have made significant investments in computer resources and infrastructure. They now incur the costs of supporting an array of systems across workflows for print, licensed, and digital materials. Similarly, libraries have fragmented presences on the Web, where they must compete with search engines and other information resources in meeting the information needs of people. The Online Computer Library Center (OCLC) is building its next generation of services in the computing cloud, where applications and data are stored on the Internet rather than on a local computer, and libraries can use an application without having to worry about the supporting technology. Web-scale services will provide libraries with powerful new applications and services when and where needed.

Service business processes for the next generation of services: a required step to achieve service convergence

Users’ needs are the driver of the next generation of telecom services. Founding the services on users’ needs requires that various services cooperate together to meet specific needs. As a consequence, services should no more be developed as “silo” but with composable service enablers. This enabler paradigm raises the issues of the identification of the enablers and of the consistency of a service composed from various enablers. These issues must be addressed by considering the service from the user point of view: what is the added value for the user and through which perceived steps is this added value provided? Such service business processes are then a key tool to identify enablers and to ensure the coherence of composed service.

The Brits are calling [UK electronic communication and media consumption

This paper discusses the results of a comprehensive annual report prepared by the UK regulator, Ofcom, that examined how consumers are using electronic communications and media technology in Britain in 2006, and how these consumption patterns are shaping the next generation of services.

Dynamic bandwidth allocation for efficient support of concurrent digital TV and IP multicast services in DVB-T networks

Convergence of digital video broadcasting networks, from one hand, and IP wireless networks, from the other hand, represents undoubtedly the main evolution in next generation of services combining digital television and interactive Internet applications. This cross-industry synergy is jointly driven by the growing number of mobile devices willing to access the Internet and the large-scale and low-cost deployment of broadband terrestrial digital broadcasting infrastructures (DVB-T). In this paper, we describe a novel dynamic bandwidth allocation algorithm, called iDBMS, for the provisioning of concurrent IP multicast and Digital TV services over a new type of broadband wireless metropolitan area networks that utilises the DVB-T stream in regenerative configurations for creating a multi-service capable infrastructure in the UHF/VHF band. This fast DVB-T metropolitan backbone will permit the seamless inter-connection of multi-technological access networks (i.e. WiFi, xDSL, PSTN, …) at a regional level by means of a shared broadband DVB-T downlink and point-to-point physical return channels. IP over DVB optimization, asymmetric wireless channels and resource allocation are addressed in this paper. Implementation and performance evaluation of the proposed resource management algorithm iDBMS is also presented in the large-scale context of the IST European project ATHENA.