This study aims to explore the perceptions of Greek journalists and academics on the use of artificial intelligence (AI) in Greek journalism, focusing on its benefits, risks, and potential ethical dilemmas. In particular, it seeks to (i) assess the extent of the use of AI tools by Greek journalists; (ii) investigate views on how AI might alter news production, work routines, and labor relations in the field; and (iii) examine perspectives on the ethical challenges of AI in journalism, particularly in regard to AI-generated images in media content. To achieve this, a series of 28 in-depth semi-structured interviews was conducted with Greek journalists and academics. A thematic analysis was employed to identify key themes and patterns. Overall, the findings suggest that AI penetration in Greek journalism is in its early stages, with no formal training, strategy, or framework in place within Greek media. Regarding ethical concerns, there is evident skepticism and caution among journalists and academics about issues, such as, data bias, transparency, privacy, and copyright, which are further intensified by the absence of a regulatory framework.
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