New Type Of Business Research Articles

Challenges Traditional Firms Encounter when Launching Online Sales Services: Bangladesh Viewpoint

Brick-and-Click organizations (Brick and Click Organizations) have emerged as a new type of business that aims to provide consumers with a seamless experience while purchasing products online. This study seeks to identify and understand the challenges that traditional businesses face when attempting to launch online sales services. The study employs a descriptive research design to address the research issues. Semi-structured interviews were conducted with key- decision-makers in such enterprises to get qualitative insights into the challenges faced by the businesses. This study's target population consists of Bangladeshi brick and click businesses. Online data were collected from a total of 1,036 respondents. The data were analyzed using descriptive statistics. The findings suggest that, businesses face a variety of online sales obstacles. Respondents from businesses indicate that their online sales difficulties were influenced by the product or service they sell and their interactions with customers, including their age, gender, and nature. Customers' distraction during online shopping is a common issue for click-only businesses. According to this study, however, brick- and-click retailers perceived it as a moderate challenge. The classic retail challenges of building personal relationships and providing a tactile product experience are not as daunting for brick and click businesses as they are for online-only businesses. By taking a proactive approach to the issues identified in this study, brick-and click businesses can not only overcome the immediate challenges but also position themselves favorably for future growth and success in the digital marketplace.

Development of tax administration in the Russian Federation in the context of digital transformation

The digital transformation of business and the public sector has had a significant impact on business activities. New types of business have emerged, mainly carried out in the digital space. In addition, new means of payment have emerged: cryptocurrencies and digital financial assets. These facts are shocks to tax administration models created to interact with taxpayers engaged in traditional activities. In this regard, in 2020, the Organization for Economic Co-operation and Development (OECD) at the XIII plenary meeting of the Forum on Tax Administration proposed the concept of digital transformation of tax administration “Tax Administration 3.0: Digital transformation of tax administration.” Taking into account the noted factors, the article provides a theoretical analysis of the risks caused by digital transformation for the purposes of tax administration, and also considers the best practices for leveling risks, including through the digitalization of tax administration. The subject of the study is the digital transformation of tax administration in the Russian Federation. The purpose of the study is to develop proposals for the development of tax administration in the Russian Federation, taking into account the best global practices, as well as using advanced technologies of the digital economy. As part of the study, the following research methods were used: retrospective analysis, synthesis, comparison and forecasting. The article provides a general analysis of the phenomenon of digital transformation and the associated risks for the purposes of tax administration; OECD proposals for the digital transformation of tax administration were reviewed, including their advantages and disadvantages; actual approaches to the transformation of the tax administration model used in the Russian Federation are noted. The scientific novelty of the work is expressed in the proposed further directions for the development of tax administration in the Russian Federation, including: the development of electronic document management; expanding the use of Blockchain technology; using the capabilities of smart contracts to automate the process of calculating and paying taxes. The solutions proposed in the study can be used in the practical implementation of measures to develop tax administration in the Russian Federation.

Study on the Synergy Effect of Leisure Agriculture and Rural Tourism Development

Abstract In recent years, with the rapid development of the social economy, the market demand for tourism has subsequently enhanced, the integration of leisure agriculture and rural tourism as a new type of business, the state-issued policy support, leisure agriculture and rural tourism has also received widespread attention. This study proceeds to the demand for the synergistic development of leisure agriculture and rural tourism, reveals the mechanism of synergistic development of leisure agriculture and rural tourism, plans its development trend then constructs a coupling evaluation model for the synergistic development of leisure agriculture and rural tourism by using entropy method, entropy weight method and coupling model. Finally, through empirical analysis, it is concluded that both leisure agriculture and rural tourism in province M as a whole show a certain upward trend, and, in 2021~2023, both of them stepped from the state of dysfunction into the state of primary coordination, and the degree of coupling coordination was raised from 0.6251 to 0.6421. During 2019~2020, the degree of coupling coordination between leisure agriculture and rural tourism is constantly climbing, the coupling coordination relationship between leisure agriculture and rural tourism coupling coordination relationship is continuously strengthening, and the cooperation between industries is gradually increasing. Secondly, the driving force of leisure agriculture as a whole has become a rising trend, while the tourism industry is generally stabilizing. The unbalanced development of tourism’s three-dimensional power has a certain inhibiting effect.

Penggunaaan M-Banking BRImo Terhadap Kemudahan Transaksi Perbankan Nasabah Bank BRI di Kota Medan

Services that have been designed to provide attractive and comfortable, safe and simple services for customers, with the ongoing development of information technology that has created new types of business and opportunities and increased business transactions carried out through electronic processes. The evolution of technology in the banking sector allows every individual to transfer money, buy and sell, and additional transactions, so with services it is possible to provide comfort and mobility for bank customers to carry out work and needs in their daily lives. One type of service offered by BRI bank is BRImo which aims to make it easier for customers to make transactions without visiting the bank because customers are busy with lots of activities so they can be anywhere and still be able to make transactions and avoid any disruption to their activities. This research uses a qualitative research method where qualitative research is a commonly used scientific method and is carried out by a group of researchers in the field of social sciences, including scientific education.

ЭКОНОМИЧЕСКАЯ ОЦЕНКА АЛЬТЕРНАТИВ ИСПОЛЬЗОВАНИЯ ЛЕСНЫХ РЕСУРСОВ

The article considers traditional and alternative (ecosystem) forms of use of forest resources on the lands of the forest fund. A variety of soil and climatic conditions, land categories and forest protection create prerequisites for various forms of forest management and the implementation of ecosystem projects in the country's forest fund. The necessity of a comprehensive economic assessment of forest resources in order to stimulate the development of new types of business and territories has been proved. Ecosystem services of the forest are proposed to be considered as the first priority in matters of economic evaluation of forest resources and payments for forest use. To organize the multifunctional use of forests, quantitative assessments of the potential of climate-oriented activities (forest climate projects) in regional forestry systems are required. In the context of federal districts, there is a significant differentiation in terms of the level of investment attractiveness of forest lands suitable for the implementation of forest climate projects for the creation of carbon sequestering plantations. Within the framework of such projects, it becomes possible not only to expand the reproduction of forest resources, including improving the condition and species composition of forests, but also to generate investment income in the form of carbon units produced on carbon markets. The southern and southeastern regions of the country have the greatest potential for the implementation of climate projects related to afforestation and reforestation.

보험회사 업무영역 확대와 자회사 소유 규제 변화

The Insurance Business Law(“IBL”) prohibits insurance companies from owning other companies exceeding 15%, and allows ownership of subsidiaries by exception only in industries listed in the law. The IBL limits the subsidiaries' work area to prevent risks arising in areas unrelated to the insurance business from spreading to insurance companies and damaging their financial soundness, and to secure insurance companies’ expertise by preventing deviation from their main business. However, the rapid technological development of the 4th Industrial Revolution changed social and economic environment surrounding insurance industry, and thus, increasing efficiency, securing global competitiveness, and providing financial consumer benefits have been gaining more and more importance in discussing regulation on insurance companies’ work area through subsidiaries. To reflect the changed environment and demand, the government has alleviated regulations several times since 2018. These government measures are expected to contribute to revitalizing investment in fintech and healthcare companies etc. by insurance companies. However, as the scope of work allowed to insurance companies’subsidiaries is still limited, it is concerned that it will be difficult for insurance companies to try various new types of business in response to changes in the social and economic environment, and further discussions on improving regulations on expanding the scope of subsidiaries continue. The work area of an insurance company affects the competitiveness and survival of the insurance company. The expertise of the insurance industry is no longer achievable by focusing on the traditional insurance industry in the changed environment brought by the technological development of the 4th Industrial Revolution, and insurance companies are looking for new growth engines in response to growth limits caused by demographic changes and market maturity. This study will look at how insurance companies' regulations on subsidiary ownership have changed since 2018, evaluate the performance and limitations of regulatory improvement achieved so far, and discuss considerations for future improvement.

Fishing Tourism of Conflict Area in South Kalimantan

Wetland areas are rich with inland fisheries potential. However, the entry of oil palm plantations has threatened the existence of wetland ecosystems. Community rejection of the entry of oil palm plantations has created conflict between the two parties. Even though it is in a conflict area, the fishery potential has encouraged the development of fishing tourism which invites local tourists. The development of fishing tourism in wetlands not on contributes to the rotation of the rural economy and the study of social sciences. This study aims to determine the driving factors for the development of fishing tourism and their contribution to the community's economy. The research method used is qualitative research locations are villages that develop fishing tourism in South Kalimantan Province. Interviews were conducted with fish well owners, anglers, formal and non-formal figures, and community members who have businesses around fishing locations. The informants were 64 people. Observations were made of fishing objects. Document studies and audio-visual recordings were carried out regarding the activities of anglers. Data analysis uses an emic perspective, so an overview of fishing tourism from the point of view of the research subject. The results of the study show that the driving factors for the development of fishing tourism are wetland ecosystems as freshwater fish habitats and open road access, both opened by oil palm plantation companies and local governments. The development of this new type of business has contributed to the owners of fish wells and the informal business sector around fishing grounds. The conclusion is that fishing tourism can still be developed even though it is in a conflict area. The implication is the occurrence of economic cycles in rural areas and the sustainability of natural resources.

МОНОГОРОДА КУЗБАССА: САНКЦИОННОЕ ДАВЛЕНИЕ, МЕРЫ СОПРОТИВЛЕНИЯ

In modern reality, during the period of severe sanctions pressure, single-industry cities in Russia operate in conditions of increased socio-economic risk. Such settlements, as a rule, are associated either with industrial production or with mining. With their help, enormous territories of Russia have been mastered with the “binding” of people’s places of residence to the production itself. The article considers the concept of a single-industry city as a specific form of a social institution. The aim of the work is to identify the specifics of the sanctions pressure on single-industry cities of Kuzbass, mechanisms using the principle of territorial focused preferential incentives in solving the problem of single-industry cities, as well as the formulation of proposals to solve the problems of single-industry municipalities. The research is based on the hypothesis about the possibility of solving the problem of single-industry cities of Kuzbass through rehabilitation through industrial diversification. According to the results of the research, the author’s team proposed a way of industrial diversification to remove the settlements of Kuzbass from the category of single-industry cities. The choice of this trajectory focuses not on subsidies from the state, but on the use of settlements’ own resources, the development of natural resources of the region, the development of new types of business, the development of turnkey engineering solutions, the modernization of production facilities based on modern technologies, the implementation of infrastructure projects based on public-private partnership. The scope of application of the results of the work is the single-industry cities of Kuzbass, as well as other industrially developed settlements of Russia with city-forming enterprises.

ФАКТОРНАЯ И ЭКОНОМИКОМАТЕМАТИЧЕСКАЯ ОЦЕНКА ТРУДОВОГО ПОТЕНЦИАЛА СЕЛЬСКИХ ТЕРРИТОРИЙ

The article presents a factor analysis of the development of the local labor market, taking into account the labor potential of rural pensioners. Issues are raised about the further development of personal subsidiary plots and the use of economic and mathematical tools to assess labor market tensions, take into account professional skills and the quality of jobs. The purpose of the study was to assess the labor potential of rural pensioners and determine their status in the labor market. The developed model for assessing the potential of rural pensioners allows us to predict the costs of physical labor, build a motivation system and justify new types of business (quail breeding). Based on published material and the results of expeditionary research, a portrait of the economic potential of retirees was compiled, and professional routes for continuing their work activity were proposed.

Enhancing Regional Development with Startup Ecosystems

Regional development based on innovation plays a significant role in stimulating economic growth in the wartime and postwar periods. The creation of innovative ecosystems that support the development of startups and small innovative enterprises ensures the formation of a favorable business climate in the regions and attracts investment, reduces the dependence of regions on traditional industries, creates highly skilled jobs and develops entrepreneurial talent. The purpose of the study is to determine the features of startup ecosystems, their impact on regional development, and to identify the factors of successful functioning of such ecosystems based on the analysis of foreign experience. The article analyzes the experience of formation and development of startup ecosystems in Sweden and Finland, identifies their unique advantages, historical achievements, and current trends. Sweden has a high level of global competitiveness due to active support from the public sector and a favorable business climate. Finland is known for its innovative potential, stable business environment, and attractive conditions for startups and investors. The results of the study demonstrate the sustainable success and prospects for further growth of both ecosystems on an international scale. The study found that despite Sweden and Finland's tremendous achievements in the field of startup development, most of these structures are in the capitals of the countries. It is concluded that although this practice is effective on a national scale, it does not have a qualitative impact on regional development. In the post-war period, Ukraine has a unique opportunity to intensify regional development by mobilizing the potential of specialists who have relocated from the occupied and frontline territories to other regions of the country. The process of forming startup ecosystems around these professionals can give impetus to the development of new types of business or innovative transformation of traditional sectors of regional economies. To successfully implement this approach, a set of appropriate regulatory, organizational, and infrastructural measures must be implemented.

ІНФОРМАТИЗАЦІЯ ЯК ЧИННИК ПІДВИЩЕННЯ ОРГАНІЗОВАНОСТІ ЕКОНОМІЧНОЇ СИСТЕМИ

The article is devoted to the study of the impact of informatization of society on the structure and organization of the economic system. An overview of the areas of information society, information economy, and knowledge economy was carried out. On the basis of this review, it was concluded that the informatization of economic and social processes has a significant impact on the forms of communication between economic entities, interconnected with the emergence of new types of business, new technologies. But the impact of informatization on the structure and organization of the economic system has hardly been studied. The concept of the composition of the economic system, its structure and organization is considered, it is emphasized that the properties of the system largely depend on the characteristics of its elements, but are not completely determined by them. The essence of the main functions, which perform connections between the elements of the economic system: system-forming, specifying and vital, is determined. Attention is paid to the dependence between the number and direction of connections in the economic system and the degree of its organization. The essence of the concept of organization as a property of a system and as a process is considered. It is emphasized that the increase in the number of connections in the economic system is a condition for it to acquire new qualities that characterize the system as more orderly and organized. A more organized system is seen as one whose behavior is more predictable. The article examines the components of the information process and their list, which is characteristic of various economic systems. It is emphasized that the explosive increase in the amount of information and the development of means of ensuring information processes changes the structure of the economic system, the forms of its organization, the principles of interaction of economic subjects and the organizational forms of business units. It is noted that the main consequence of informatization processes is the reduction of transformation costs, which is the reason for changing the organization of the system and its elements. The main manifestations of the reduction of transformation costs are considered: simplification of the structure of firms, gradual replacement of vertical relations with horizontal ones, creation of platform forms of business. These transformations are considered to require changes in the methods of state regulation of business units and the principles of taxation of their activities.

PERAN KEPUASAN MEMEDIASI PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG SECARA ONLINE

Technological developments have had a major impact on the business world, one of which is the development of a new type of business, namely e-commerce. As one of the largest marketplaces in Indonesia, Shopee is also very aggressive in promoting its users. This study aims to explain the effect of customer experience on customer satisfaction, the effect of trust on customer satisfaction, the effect of customer experience on repurchase intentions, the effect of trust on repurchase intentions, the effect of customer satisfaction on repurchase intentions, the role of customer satisfaction mediating the effect of customer experience on intention. repurchase, the role of customer satisfaction mediates the effect of trust on repurchase intentions on the Shopee.co.id online site. The study used a sample of 75 people, the method used in the sample was non-probability sampling method, the type of data source used was qualitative and quantitative data, data collection was carried out by distributing questionnaires and data analysis techniques used descriptive statistics. The results of the analysis of the study found that customer experience has a positive and significant effect on customer satisfaction. Trust has a positive and significant effect on customer satisfaction. Customer experience has a positive and significant effect on repurchase intention. Trust has a positive and significant effect on repurchase intentions. Customer satisfaction has a positive and significant effect on purchase intention. Customer satisfaction is able to mediate the effect of customer experience on repurchase intention. Customer satisfaction is able to mediate the effect of trust on repurchase intentions

Pembuatan Perkebunan dengan Air Pegunungan untuk Meningkatkan Penghasilan di Desa Batu Keramat Kecamatan Kota Agung Timur

Abstract: Purpose: water utilization is used to increase or create new types of business in the plantation sector. There are 2 groups of farmers and livestock that serve as partners, namely Eko Makmur Sejahtera and Yamin Batu Keramat. Both partners already have farming businesses such as rice, vegetables, and fruits. The two partners' farms are already available with sufficient yields. Method: The Participatory Rural Approisal method which involves the farmer community in the overall activity. The implementation of this method is through provide counseling, training, and giving demonstrations as well as evaluation to see the effectiveness of the program, so that the program will be socialized properly and efficiently. Result: The Unila Service Team offered a solution to increase farmers community monthly income, so plantations were made. The Unila Service Team provides insight and knowledge on how to optimize the manufacture of plant stands, water reservoirs, and design of waterways to the households; Provide training on business management, marketing systems and management, as well as financial management, especially those related to plantation business; provide knowledge and insight to target audiences, especially farmer community, by providing training and practice on determining groundwater depth for well construction. Limitation: Initial and final evaluation of the service area; Counseling to the community; Implementation of the design of water use from the highlands to the partner site; and make plantations with the aim of increasing business. Keywords: 1. plantation 2. socialization 3. design 4. groundwater 5. highlands

ORGANIZATIONAL-ECONOMIC MECHANISM FOR PROVIDING DEVELOPMENT OF SOCIAL ENTERPRISE

The article examines the essence of social entrepreneurship as a new type of business. The state's interest in the development of social entrepreneurship through the existing organizational and economic mechanism is substantiated. An analysis of the activities of social enterprises in Ukraine was carried out. It has been proven that the goal of social entrepreneurship should be directly dependent on the possibility of measuring the social impact on society. Considered problems of the development of social entrepreneurship in Ukraine. On the basis of the identified problems, the structure was determined and the peculiarities of the interaction of the components of the organizational and economic mechanism of ensuring the development of a social enterprise were identified. It has been established that a feature of the structural construction of the organizational and economic mechanism of the development of a social enterprise is the objectification of managerial needs in the wide use of tools for the institutionalization of relevant connections and relations between stakeholders of a social enterprise in achieving the stated mission of a social enterprise.

MUA Sebagai Tren Karir Anak Muda Dalam Mengurangi Pengangguran di Kecamatan Belik

MUA is one of the new types of businesses that is on the rise among young people because it is easy and does not require difficult conditions to follow. The large number of MUA business actors and the ease of young people to join have resulted in the emergence of slightly adverse competition, namely the price problem. The purpose of this study is to analyze the career trends of young people in the field of Bridal Make Up Artist. The method used is descriptive qualitative, namely analyzing the findings in the field. The result of this study is that the career trend of young people in the MUA type of business is very profitable because it can have an impact on decreasing the unemployment rate, besides that the MUA business can also bring up other types of businesses as support, including decoration services, entertainment, catering, photographers and Wedding Organizer services. With the positive impact given, it needs special attention from the local government to be developed.

Современное состояние и перспективы обеспечения трудовыми ресурсами сельских территорий региона (на примере Волгоградской области)

The paper presents the characteristics of rural areas as complex natural and economic systems that perform important functions for the state. The article shows the role and influence of agrarian reforms on the state of agriculture, which is the basis for development rural areas, and, as a consequence, on the state of the social infrastructure of the village are shown. The importance of problems’ solution of rural areas’ achievement on the trajectory of sustainable development is confirmed both by the state policy implemented in the Russian Federation and by a significant number of scientific research in this area. The article contains a number of statistical data, on the basis of which the authors made conclusions about the presence of a whole complex of problems that not only were not solved despite the measures taken, but also are aggravated in a number of cases, what significantly reduces the level of quality of life in the countryside, including Volgograd region. The article examines the main factors under the influence of which the provision of rural areas of the region with labor resources is influenced. They are “aging” of labor resources, decrease in the number of economically active population, essence of modern migration fr om rural areas to cities wh ere the largest part has student youth. The paper mentions integrated the need for the development of the agricultural sector of Volgograd region, other new types of businesses, non-agricultural sector of rural areas for welfare growth of the population, reduce social tension. It seems important to resolve the issue of conditions’ creation which can be necessary for the attraction of young specialists to the countryside.

State of utilization of equipment in AIC

Modern energy-saturated technology, incl. tractors that are part of the machine and tractor fleet (MTP), gives the owners of this equipment many advantages in terms of versatility and relative reliability of the machines, which makes it possible to operate this equipment for 2–2.5 depreciation periods. Unfortunately, after the decommissioning of this equipment, few people are engaged in its professional work. To consider the state of the recycling system in Russia and abroad and suggest possible ways to improve this system in the agro-industrial complex (AIC). Significant aging of the agricultural machinery fleet (SHT) over the past 25 years has led to the fact that the decommissioned machinery (VET), which must go through a recycling cycle, either stands and quietly "dies" in agricultural enterprises, or it is pulled apart into separate fragments, mostly scrap metal, while leaving the bulk of the potential secondary resources. The delivery of VET for recycling should be carried out in the direction of licensed and certified processing of the components of this equipment with the receipt in the future of the maximum volume of secondary resources. One of the important tasks in the agro-industrial complex is the creation of a modern waste management system and the neutralization of chemically toxic substances. Over the past 7–10 years, specialists from scientific organizations of agricultural universities, as well as the engineering block of the agro-industrial complex, have constantly raised the issue of creating an effective system for the disposal of agricultural products with the maximum interest of agricultural producers (owners of equipment), structures of the agroindustrial complex engineering service and specialized enterprises that carry out processing (waste recycling). The implementation of the measures envisaged as part of the creation of a resource-saving, environmentally-oriented system "Agricultural Recycling" in Russia will help improve the state of the environment in the country, develop a new type of business, rational use of material resources, and create new jobs.

Analisis Diversifikasi Dampak Setelah Merger dan Akuisisi Pada Kinerja Keuangan Perusahaan yang Terdaftar di BEI


 
 
 
 In the era of globalization and free trade, the act of conducting mergers and acquisitions is a decision that is increasingly used in business practices and is getting better and better to be considered together. In operating a business, business leadership is always needed to maintain optimal business growth. Executing an M&A strategy is a shortcut to business growth without having to run the business from scratch, for a new type of business. In situations where large entities usually acquire other entities in order to increase competitiveness and minimize expenses. Companies that opt ​​for mergers and acquisitions will get a larger market share and better profits. The method used in this paper is the literature review method. The literature review reviews the scientific literature on a topic and critically analyzes the impact of diversification that occurs after mergers and acquisitions on the level of financial operations of an entity listed on the Indonesia Stock Exchange. mergers and acquisitions as a way for companies to develop their business without starting a new business will certainly have an effect, From the results of the literature review conducted that mergers and acquisitions do not always give great results to the financial operations of an entity, this result could be due to the mission of an entity to merge and acquisitions are for the long ter.
 Keywords: Acquisition, Financial Performance, Merger

Fostering leadership skills of technology professionals in startups

This paper presents an investigation on how the startup environment fosters the development and improvement of the leadership skills of technology professionals. From the beginning of the 90s, new products and new technologies began to appear at a much faster pace and, since then, significant changes have occurred in corporate, academic environ-ments and in everyday interpersonal relationships. In this scenario, new types of business have also emerged, such as startups, considered an innovative enterprise, with the poten-tial to grow and scale. Minds ahead of all this innovation were necessary and, therefore, a new type of leader emerged. A leader who not only guides the followers but encourages leadership by them. Particularly in the startup environment, leadership becomes even more fundamental. As these entrepreneurs must keep these organizations in constant and strong growth, the ability to manage and motivate people to follow the same path becomes an essential part of the process. In this context, we aimed to answer the following research question: “How do the startup environments foster the development and improvement of the leadership skills of technology professionals?”. Aiming to answer the posed research question, we conducted a case study with four subjects. In this paper, we discuss each step of the case study and present the gathered results. As a result, we have identified three main categories of factors that promote the development and improvement of such professionals: open culture, leadership skills, and accelerated growth.

STARTUP DEVELOPMENT IN UKRAINE: PROBLEMS AND PROSPECTS

The development of startups is a powerful factor in socio-economic progress. Ukraine has significant potential to create a new types of business, the introduction of production of goods and services that can satisfy changing and very diverse needs of society. Therefore, there is a need to analyze the features of implementation, the most important problems and startup’s risks. Ukraine has significant potential for the startup’s development, which is confirmed by its high position in a world rankings. At the same time, the activity in the implementation of startup projects in different regions differs significantly. The most successful startups were analyzed and the spheres of their realization were determined. Almost all of them are related to the field of computers and information modern technologies (IT), which indicates about the prospects for the development of this industry in the Ukraine. There are highlighted the main stages of the startup: Seed and development; Startup stage; Establishment and growth; Expansion stage; Maturity. And also justified the most important problems that come up during these stages. Implementation of startups is complicated by this factors, such as: difficult financial position; lack of information support; unfavorable investment climate; low support from the government; insufficient level of knowledges in the field of business development. There were identified the factors that determine the investment attractions of startups the necessity and directions of country’s support for startups are substantiated. Ukraine has significant potential: highly qualified engineering resources, lots of cool ideas and enterprising people, who are ready to implement business innovations. However, only with the effective support from the government to the entrepreneurship in the field of innovation, financial support, effective system of protection of intellectual property rights, the development of appropriate regulatory framework, which will regulate legal relations in the startups’ market and in the sphere of their investment, then Ukrainian startups projects will have significant potential to develop and growth.