In the implementation of the Smart City project, one of the significant challenges lies in the complex interaction between digital technologies and new forms of sociality, aimed at creating a comfortable living environment for humans. The concept of sustainable development, which is a priority goal of modern urbanization, implies special attention to the environmental parameters of city life. New trends in the inclusion of a natural component in the fabric of urban life are developing in line with the phenomenon of aestheticization as a characteristic feature of modern culture. The tendency to give aesthetic sound to everyday phenomena is aimed at the sensory-emotional sphere as the basis of aesthetic sensibility. Embracing the principle of naturalness in shaping nature, even if this simplicity is achieved through complex technological solutions and adheres to archetypal artistic images, provides a stable guideline for assessing the appropriateness and harmony of the environment. The study delves into the reflective aspect of perception in urban environments, emphasizing the development of emotional intelligence and the ability to engage with the sensory-rich “smart environment”. It discusses the importance of flexible communication with digital devices, facilitated by an enhanced realm of sensuousness and emotional connectivity. By embracing humanistic principles and aesthetic sensibilities, the Smart City project can create more livable, sustainable, and emotionally engaging urban environments.
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