This study aims to enhance the understanding of vehicle path selection behavior within arterial road networks by investigating the influencing factors and analyzing spatial and temporal traffic flow distributions. Using radio frequency identification (RFID) travel data, key factors such as travel duration, route familiarity, route length, expressway ratio, arterial road ratio, and ramp ratio were identified. We then proposed an origin–destination path acquisition method and developed a route-selection prediction model based on a multinomial logit model with sample weights. Additionally, the study linked the traffic control scheme with travel time using the Bureau of Public Roads function—a model that illustrates the relationship between network-wide travel time and traffic demand—and developed an arterial road network traffic forecasting model. Verification showed that the prediction accuracy of the improved multinomial logit model increased from 92.55 % to 97.87 %. Furthermore, reducing the green time ratio for multilane merging from 0.75 to 0.5 significantly decreased the likelihood of vehicles choosing this route and reduced the number of vehicles passing through the ramp. The flow prediction model achieved a 97.9 % accuracy, accurately reflecting actual volume changes and ensuring smooth operation of the main airport road. This provides a strong foundation for developing effective traffic control plans.
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