With the rapid development of advanced driver assistance systems (ADASs) and autonomous driving technology, in-vehicle networks are facing huge challenges in real-time operation and data loss. Traditional vehicle bus network systems such as LIN, CAN, and FlexRay are insufficient to meet the real-time requirements of intelligent connected vehicles. In-vehicle Ethernet meets the requirements of high reliability, low electromagnetic radiation, low power consumption, bandwidth allocation, low latency, and real-time synchronization of intelligent connected vehicles. In-vehicle Ethernet has become one of the trends in the next generation of in-vehicle network architecture. This research focuses on the delay problem existing in the real-time data transmission process of in-vehicle Ethernet, and innovatively proposes a fixed point message scheduling algorithm (FPMS) based on time-sensitive network (TSN) technology. By building an experimental platform based on the CANoe simulation tool, the high-efficiency message transmission performance of the fixed point message scheduling algorithm was verified. Experimental results show that the fixed point message scheduling algorithm proposed in this study improves message transmission efficiency by 66%, laying a solid foundation for improving the real-time and reliability performance of in-vehicle Ethernet.