Netnographic Research Research Articles

A Mapping Review of Netnography in Nursing.

People use the Web to seek health-related information and to discuss health issues with peers. Netnography, a qualitative research methodology, has gained the attention of researchers interested in people's health and health issues. However, no previous reviews have accounted for how netnography is used in nursing research. The purpose of this mapping review was to generate a map of netnographic research in nursing. The search was conducted in PubMed, Academic Search Elite, the Cumulative Index to Nursing and Allied Health Literature, Medline, PsycINFO, Scopus, and Web of Science. Data were extracted from 53 original articles. The results show an increasing trend in published netnographies over time; 34% of the total sample was published in 2021. Of the total, 28% originated from Sweden, and 81% had used a covert approach. In studies in which the researchers used more participatory designs, the time spent on online forums ranged between 4weeks and 20months. Informed consent is found to be an issue in netnographic studies. We discuss the fact that nursing researchers have used netnography to address a wide range of research topics of concern and interest, from self-care support in an online forum for older adults to nursing students' perspectives on effective pedagogy. In line with the digital transformation in society in general, we discuss the fact that netnography as a research methodology offers great opportunities for nurse researchers to monitor new spaces and places that presuppose online methodological knowledge.

Nätrum och nättid

Rural GirlsInternet-Ethnography - Netnography - is a relatively new method, which presents both difficulties and opportunities. The difficulties are primarily associated with the breaking of new ground and not having a well-established research practice to lean on as regards the design and implementation of the studies. The opportunities, on the other hand, include the freedom to think freely and formulate new ideas about ethnographic research practice at a time when the Internet, and not least social media, are central spaces for social relationships, culture, and politics. In this article, we discuss three methodological aspects that we have considered in relation to netnography; more specifically, in relation to Facebook research. Our netnographic study of rural femininity in Glesbygdsgirls (Rural Girls) has particularly highlighted issues of spatiality, timeliness and reflexivity, as well as research positions. We have found that the Glesbygdsgirls’ forum makes it possible for individual positions and experiences to become part of something much larger. The digital spatiality is created together by the members. In conjunction with Massey, we want to point out how the space is something that is created on the basis of social relationships, which can be unfinished processes extending across both time and space (Massey (1994) 2014, 2005). However, the virtual space that is created in the user conversations and actions presupposes that there is a "multiple site of location" beyond the reality of Facebook; including physical sites or places that through their sheer numbers indicate a symbolic densification of the network space. According to Miller's view, it is a consequence of the media itself that at the level of society, rural areas become visible as something quite extensive, and at the individual level that one’s own experience is both confirmed and widened (Miller & Horst 2012; Miller 2011). At the same time, our empirical examples show that glesbygsgirl is not a homogeneous position, but rather that there exists conflict within the group about what constitutes an authentic rural femininity. In the discussion about network time, we have focused mainly on the rapid flow by which the internet is characterized, as well as how the network's simultaneousness can bring benefits, but also make new demands on the researcher's presence in the field in ways that have never previously come to the fore. However, it may be relevant to point out that, in addition to being characterized by simultaneousness and rapid flow, the internet also serves as a kind of archive. Posts that are not actively deleted remain available for a long time and can be searched for and read multiple times, long after they were originally published. Once again, it is fruitful to think of Massey's spatial understanding; the spaces created are extended in time and based on social relationships.How researchers act and present themselves in a Facebook forum is something that needs more discussion and exploration. Social networks like Facebook provide remarkable empirical opportunities and connect us with our fields in a very direct and informative way. In this article, we have presented the course of action we chose based on reflexivity and our research ethics. The somewhat problematic confusion between what is public and private that takes place in social forums is something we chose to use based on our roles as being both researchers and personally involved in the empirical field. To pursue Netnographic research on social forums can, at best, open the researcher up to a more participatory research methodology where research participants can be involved and made to participate more in in the research process. In this way, we can also achieve a much greater impact and – provided we listen and generate a dialogue – conduct really important research at a higher level. The Internet facilitates an interactive approach, an opportunity to work more in collaboration with the society and also at regional levels, and, moreover, be more relevant to people's current search for meaning.

Hejt wobec osób z niepełnosprawnościami w mediach społecznościowych

In January 2021, the well-known stand-up artist Aleksandra Petrus, after making a very emotional statement, decided to temporarily suspend her Facebook account due to the hate she suffered as a short person. This event shows that disability is one of the features that causes online hatred and causes suffering for the person who creates and publishes online content on social networks, blogs and websites. This prompted me to conduct netnographic research on hating people with disabilities in social media, which as a result of the Covid-19 epidemic have become much more used also by people with disabilities. The main goal of the article was to recreate what comments are considered hate by people with disabilities – creating their channels, profiles on social media or blogs. Then I will analyze the collected entries in order to characterize the phenomenon of hate speech in Poland against people with disabilities on social networks.

Mapping the Landscape of Netnographic Research: A Bibliometric Study of Social Interactions and Digital Culture

Introduction: netnography is a research method that has emerged in response to the growing popularity of online communication and social networks. Aim: to analyze communication patterns about netnography in the Scopus database. Methods: a bibliometric study was conducted in the Scopus database on netnography. The analysis was conducted globally, by country, and by institution. Results: a total of 11173 documents and 2213 authors were recovered. 35,1 % of the documents were open access. The global field-weighted citation impact was 1,27. the most productive ones in the following order: United Kingdom (275 documents), United States (223 documents), Australia (165 documents), Brazil (100 documents), and France (83 documents). Conclusions: the results show that netnography is an emerging area of research, with a wide geographic and thematic diversity, that has experienced steady growth in recent years and is being explored in a variety of contexts, from market research to the analysis of social dynamics online

Islamic Political Communication System Mapping Millennial Muslim Geopolitics on Social Media in Facing the 2024 Presidential Election

In political preferences, religion plays a vital role as a consideration for the millennial generation. This is because Indonesia still considers religion in setting policies as it does in political parties and general elections. This study analyzes the political communication system of millennial Muslim Islam on social media in the face of the 2024 presidential election (netnographic analysis). This study applies the netnographic research method through a qualitative approach to understand how the Islamic political communication system works in millennial Muslim society on social media and the geopolitics of millennial Muslims in Indonesia in the face of the 2024 presidential election. Data collection uses analytics related to election data—President in 2024. The study results show that the application of political communication among millennial Muslims on social media is in the form of support and criticism on the hashtag #pemilu2024. Social media proves that distance and time limits are not obstacles to voicing opinions, criticizing and supporting each other. Several things that can be done to map Islamic political communication systems and millennial Muslim geopolitics on social media include: (1) Analyze Islamic political trends that occur on social media, such as Twitter, Facebook, and Instagram, by searching for keywords related to Islamic politics and monitor how communication patterns are between Muslim millennials; (2) Understanding millennial Muslim sentiments on social media by reading and monitoring conversations on social media; and (3) understand the patterns used in communicating, taking into account the type of content they share, the frequency of social media use, as well as the most used platforms. Too much social media reach without knowing boundaries makes social media challenging to control. The strength of political competition becoming increasingly evident must be accompanied by carefulness in filtering information not to complicate the situation. As millennials amid vulnerable hostilities, they should be able to become pioneers or fortresses in avoiding the opposing currents of the impact of social media in political times.Keywords: Political Communication, Millennial Muslims, Geopolitical Mapping, Social Media, Presidential Election

Valuing soccer players: on the valuation dynamics of an online user community

PurposeThis paper studies the interactive valuation discourses of an online user community (transfermarkt.de) that seeks to determine market values for soccer players. Despite their seemingly casual nature, these values have featured in newspapers, transfer negotiations, academic research, and capital market communication – and have thus become reified.Design/methodology/approachThe paper employs netnographic research methodology to collect and thematically analyze a wide range of user entries on the platform. These entries are studied using theoretical insights from the sociology of quantification and valuation.FindingsThe analysis reveals how values are constructed in constant interaction between value-proposing users and value-justifying “experts.” This dynamic form of relational valuation positions players relative to one another as well as to actual transactions on the transfer market. In the absence of authoritative guidelines, it is this possibility and affordance for interaction that enacts a coherent valuation regime. The paper further reveals the platform's response to a disruptive event, which risked bringing the user-expert dynamics to a halt, requiring intervention from the platform to repair its valuation frame.Originality/valueThe paper responds to increased scholarly interests in the valuation of professional athletes. It contributes to the extant literature on valuation, first, by analyzing the dynamic valuation work that feeds into the social construction of values and, second, by studying platform participation and user interaction in a socially engineered online space.

THE TREND OF DAGESTAN’S YOUNG MOSLEM GENERATION TOWARDS DIGITAL PLATFORMS AND THE RESPONSIBILITY OF LOCAL ULAMA THROUGH SOCIAL MEDIA

This study discussed the tendency of the young moslem generation of Dagestan in using social media such as YouTube, Instagram, and VKontakte. The goal of this research was to answer the responsibility of related ulama on the digital platform used by Dagestan's young generation. The netnographic method was employed as a tool to assist researchers in communicating via digital platforms. According to the findings of the netnographic research, social media is not a solution to the problems of Dagestan Muslims. Although social media was a gathering place for the younger generation to learn about Islam, this did not guarantee that all activities carried out by Muftiyat RD through digital platforms would be approved by users. Therefore, social media was only a tool to facilitate the spread, not to solve the problems of the people.

Evolution of the Coordination of Activities Aimed at Building Knowledge in the Wikipedia Community

The first decade of the 21st century spawned the intense development of online communities of practice. The largest knowledge-sharing communities were formed in several dozen language versions of Wikipedia. Defining rules for cooperation was necessary to ensure the desired content quality created by Wikipedians. It was essential to develop the appropriate initiatives, tools, and space for effective activity coordination within the service. Previous research in this area pointed to the role of leadership, group size, and tools facilitating work automation in creating actionable strategies and in the self-organization of work.
 This paper aims to characterize the variability in creating new concepts of cooperation in selected language versions of Wikipedia and identify the factors of participating in various forms of cooperation. The author assumes that the greater number of initiatives a user enters contributes to an increase in their overall activity.
 The research conducted was both qualitative and quantitative. A netnographic approach was used, as well as a statistical analysis of user activity records. Thanks to the netnographic research, the stages of Wikipedia’s evolution were identified. Quantitative research has shown a correlation between the number of activity areas (a user’s affiliation to WikiProjects) and their overall activity (the number of edits made). A change in Wikipedians’ activity style was also observed depending on their seniority on the website. The study’s conclusions may be helpful for organizations using crowdsourcing to achieve their own goals.

Strategy Public Relations of PT Angkasa Pura I Increase Brand Awareness During the Covid-19 Pandemic

Public Relations of PT Angkasa Pura I (Persero) Sam Ratulangi International Airport Manado sees the need for information for airport service users is increasing during the pandemic. Brand awareness is considered important for the company, especially at Sam Ratulangi International Airport, Manado. Based on this background, this paper aims to find out how the Instagram @samratulangi_airport social media management strategy at the PT Angkasa Pura I office at Sam Ratulangi Airport Manado branch in increasing brand awareness during the Covid-19 pandemic. The research method used in this paper is qualitative with a descriptive research approach accompanied by netnographic research. Social media management strategies in order to increase brand awareness on Instagram on the @samratulangi_airport account during the pandemic include creating and maintaining content consistency to be interesting, unique, informative, has its own characteristics and is easily recognized by the public and is supported by other activations to increase engagement and followers. In addition to uploading headlines on the Instagram feed by using the _ features available on Instagram such as video reels, IG TV, highlights, and Instagram stories. Public Relations of Sam Ratulangi International Airport Manado assesses that gradually the company's brand awareness has reached the brand recall stage l.

Rebuilding disrupted supply chains: How can a self-organised social group facilitate supply chain resilience?

PurposeThis paper seeks to explore how a self-organised social group (SOSG) can facilitate supply chain resilience (SCRES) during an emergency condition.Design/methodology/approachA netnographic research was conducted on SONJO, an online SOSG emerging in response to problems in personal protective equipment (PPE) and food small businesses' supply chains (SCs) during the state of COVID-19 emergency in Yogyakarta, Indonesia. Qualitative data of 237,010 words were extracted from the group chats among 223 SONJO WhatsApp Group (WAG) members and were analysed using template analysis.FindingsThis paper reveals five communicative acts through which the SOSG facilitates SCRES, namely supply chain (SC) knowledge sharing, networking, bridging, mapping, and mindfulness. The enactment of these communicative acts could foster SC collaboration and help rebuild and sustain the SC operations during the critical period of the pandemic. The SOSG also facilitates the SC actors to be heedful of their responsive actions and risky operations.Practical implicationsThis paper emphasises the need for organisations to build and maintain relationships with social communities and to extend their social capital beyond their existing SC linkages as an alternative way to survive unexpected disruptions.Originality/valueThis paper offers a novel perspective to understand SCRES from an external force. It proposes that, in the face of a devastating disruption, SCRES is not a self-induced process and that the SOSG could play a pivotal role in rebuilding the disrupted SCs. It also shows how a humanitarian effort could help rebuild commercial SCs.

Netnography on Finance Research: The Case of Customer Blackmail in a Sharia Bank

A case of extortion by a sharia bank against an influencer and conglomerate in Indonesia went viral on social media in 2021. This article explores netizen comments regarding the issue of extortion cases carried out by sharia banks that are viral on social media. The method used in this study is a qualitative, netnographic approach. This research is useful for banks in determining attitudes towards netizens on social media. Data mining is done with NAWALA software, and data analysis is done with NVIVO. The sample size in this study was 21,656 comments on six selected videos uploaded on YouTube. The results show that netizen comments lead to three things, namely the role of the Financial Services Authority (OJK), the stigma of sharia banks after an issue of an extortion case, and riba. The new thing in this research is netnography which is used to discuss topics circulating in the case of sharia banks by paying attention to netizen comments on YouTube with large sample size. Previous researchers have never done netnographic research about customer blackmail in Indonesian sharia banking. This study suggests that bank and non-bank financial institutions should always maintain their institutional image, improve sharia finance in the community, and create a good customer experience.

The influence of advertising on the circular economy and its sustainable and innovative parameters

The present article aims to evaluate which are the influencing factors that may connect publicity with the circular economy model. Therefore, a bibliographical and netnographic research was carried out. After a large market research, we saw that this new model is growing around the world as the basis for the future of the industry. Mainly because it can combine the interests of industries, consumers and the environment. Helping in the development of new technology towards innovation and sustainability. As publicity is a fundamental tool in the business communication process, it is important for professionals to start adapting and understanding their role in this new emerging world.

Caught in a net: Opportunities and Challenges of a Netnographic Study

This paper reports on the opportunities and challenges associated with the use of the qualitative methodology of netnography, an interpretative method which represents a written description of fieldwork emerging from on-line or computer mediated data. Specifically, a humanist netnography which focussed on answering research questions connected with deep social values with the aim to influence social change within the context of business and management research was applied. Over the course of 26 months, a total of 2033 comments from a bespoke, in-house social media monitoring tool were analysed and ratified through triangulation with 107 posts from an engagement survey. The data was captured within an automation and engineering organisation in the private sector in England. The context of the study was to use netnographic research to explore the impact on employees subjected to the implementation of multiple, consecutive redundancy programmes. The aim was to understand areas of concern for employee wellbeing and identify opportunities to improve the redundancy implementation strategy. Humanist netnography was applied to allow a specific focus on the culture of the community within the organisational setting, and the emotions experienced amongst employees within this community. The findings highlight that netnograhic research can offer rich and meaningful data when used in a controlled, digital environment for organisations as well as for academic research. This study discusses the opportunities associated with netnography and how the use of in-house bespoke social media monitoring tools can help drive and improve organisational effectiveness. In addition, this paper identifies challenges associated with the use of netnography such as the little perceived value of emoticons defined as symbolic netnography, as real meaning were found in the expressed words. Concerns with respect to ethical considerations and protecting individual participants when using netnographic data are discussed.

NETNOGRAPHY STUDY ON CONFORMING BEHAVIOR IN NEW MEDIA AND IDEOLOGICAL ONLINE SOCIAL NETWORK COMMUNITIES

Due to the spiral of human-technology-society-communication, today's society has experienced, perhaps, the fastest and most extreme change in human history in the last two hundred years. The phenomenon of technological life, so ingrained in the culture of living as a community, has come to affect the way we live, think and even die. In this study, the effect of technology has been specifically examined on the basis of the dominance of the concept of ideology on the phenomenon of community. Then, the effects of ideology on online social networking groups were studied. The state of harmony and opposition that emerged in society and human behavior with the effect of technology has been the aim parameters of this study. Its methodological structure was designed with the Netnographic research method, and online social networking groups on the Facebook platform created the specific study area of the research. In the Constitutional Amendment Referendum held in Turkey on April 16, 2017, it was observed that the votes of individuals active in social networks were determined by the famous names they identify with. Therefore, it has been seen that ideological conformity behavior occurs with identification in the context of elections.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0966/a.php" alt="Hit counter" /></p>

Social Network Analysis Human Resource Development Using Twitter Data

The most important resource owned by an organization, one implication is that the most important investment that an organization may make is in the area of human resources. The purpose of this study was to determine the development of human resources through social network analysis obtained from Twitter data. This research is qualitative netnographic research, with a social network analysis approach known as SNA. The data were obtained and analyzed using the atlas. ti application. The results of the research show that human resource development can be carried out in various ways, such as collaborating with relevant agencies such as the Agency for Personnel and Human Resources Development, or even with other countries. Human Resource Development, more by government agencies than by the private sector. Many of the resource developments are related to technology. This research is new because the analytical media used is new.

Activity and voice of people with sensory dysfunctions on social media. Report on netnographic research

Social media are becoming an essential communication tool for people with disabilities and can become a good resource of knowledge for social workers. As a critical area of contemporary visual culture, social media can enhance the empowerment and social inclusion of people with visual and hearing impairments. The aim of the presented online research conducted between March and July 2021 was to answer the main research question: what self-expression content people with sensory disorders present on social media. Additionally, specific research questions were posed: how the content address topics relates to social inclusion; what benefits can social workers gain from observing social media accounts run by people with visual and hearing impairments? To analyse the presence of people with visual and hearing impairment on social media, I used three qualitative research methods: desk research, netnography, and case study. The analysis of the collected material allowed me to distinguish nine main thematic categories of content published by people with sensory dysfunctions on social media: everyday life, medical information, modern technologies, forms of support, taboos, humour, social activity, relationships, leisure. The categories were generated through coding and categorization in an emic perspective. The analysis also indicated that much of the content discussed relates to the idea of social inclusion for people with sensory dysfunctions. The article also shows a series of benefits of observing social media for social workers in their professional practice.

Virtual Environment as a Space of Shopping Center Customer Engagement

Purpose: The aim of the article is to identify online customer engagement in shopping centers (SC). Design/methodology/approach: The research was based on secondary and primary sources. The secondary sources are the subject literature, while the primary sources were obtained through netnographic research carried out on the basis of the analysis of affiliate pages of the Facebook social platform and the Google review platform of the 25 largest Polish shopping centers. Findings: The frequency of publishing posts by shopping malls and areas of customer engagement were identified. The research results show large differences between shopping centers in terms of customer engagement in a virtual environment and identify areas of customer engagement in shopping centers on the internet. Research limitations/implications: The authors of the article are aware of the limitations of their research: the analysis of statements in social media does not have to overlap with oral statements in an offline real environment. Moreover, the research results presented should only be referred to the environment of Facebook and Google. However, the variety of social media is very large, and according to the literature on the subject, the type of medium can have a large impact on the CE phenomenon. The research could be expanded by making the analysis of the type of content published by shopping centers (e.g. news, entertainment posts, shopping posts, etc.), by dividing them into categories and drawing attention to the relationships between the type of content published and the level of engagement. It could also be interesting to identify the relationship between the level and areas of customer engagement and the generation of the shopping center. Originality/value: The analysis presented in the article is of great cognitive importance. As far as the authors of the article know, this is the first publication on the engagement of a shopping center customer. The obtained results may be helpful for managers of shopping centers: they draw attention to the scale and particular areas of this phenomenon

Determining the Factors Affecting Customer Satisfaction in Fine-dining Restaurants: A Netnographic Research

Fine-dining restoran anlayışının dünya genelinde yaygınlaşmaya başlamasıyla birlikte bu alan turizm yazınında daha fazla ilgi görmeye başlamıştır. Ancak, restoran işletmeleri ile ilgili müşteri memnuniyetini belirleyici unsurları ortaya koyan çalışmaların yoğunluğuna kıyasla fine-dining restorancılık anlayışına yönelik henüz yeterince araştırma yapılmamıştır. Bu araştırmanın amacı, fine-dining restoranlarda müşteri memnuniyetini etkileyen unsurların belirlenmesidir. Bu amaç doğrultusunda, Türkiye’nin en çok ziyaretçi alan üç ilinde (Antalya, İstanbul, Muğla) faaliyet gösteren fine-dining restoranların Tripadvisor yorumları incelenmiştir. Araştırmada yöntem olarak netnografi yaklaşımı tercih edilmiş ve çevrimiçi yorumlar içerik analizine tabi tutulmuştur. Keşfedici nitelik taşıyan bu araştırmada incelenen 193 adet olumlu müşteri yorumu sonucunda seçici kodlama yöntemi ile 579 adet ifade belirlenmiştir. Netnografik yaklaşım yardımıyla analize tabi tutulan yorumlar neticesinde, fine-dining restoranlarda müşteri memnuniyetini etkileyen unsurlar birbirleriyle ilişkili dört ana kategoride toplanmıştır; yiyecek-içecek özellikleri, atmosfer, hizmet personeli ve fiyat-kalite uyumu. Araştırmada ayrıca fine-dining restoranlarda müşteri memnuniyetini etkileyen en önemli unsur yiyecek içecek özellikleri olarak ön plana çıkmıştır. Her ana boyut kendi içerisinde müşteri memnuniyetini belirleyen etkenlerle açıklanmıştır. Fine-dining restoranlarında müşteri memnuniyetini etkileyen birbiriyle ilişkili birden çok stratejik faktör incelenmiş ve önemli bazı yönetimsel ve araştırma sonuçları vurgulanmıştır. Gerçekleştirilen bu araştırma fine-dining restoran müşterilerinin memnuniyetini etkileyen unsurları ortaya koymaktadır. Bununla birlikte fine-dining restoranların rakiplerine göre güçlü, zayıf yönlerini ve konumlarını belirleyebilmesine imkân sağlamaktadır.

Perilaku Radikalisasi Beragama masa Pandemi COVID 19 di Provinsi Jambi

This article examines how COVID-19 Pandemic to be a moment for Islamist group in radicalizing the communities. In many studies have explained that Islam Defend Movement 212 as the biggest moment for Islamism arising. Post 212 movement there was no significance issue to trigger the society. Therefore COVID 19 Pandemic to be islamism consolidation that actually has been fragmented. This reserach used netnography method where the researcher make digital world to be a field of research. Data was collected by observing communities in Facebook groups managed and commented on by the Jambi community. Data was also obtained by collecting online news in Jambi Province. In addition, to add data, the researcher conducted in-depth interviews with 10 informants. Then the reseracher interpreted the symbols, images, and communication patterns that took place in the Facebook group and online media. Furthermore, the data is displayed, analyzed and concluded with the stages carried out in netnographic research. Research findings that COVID 19 Pandemic was capitalised for “anti China” issues and to be a tool to criticise Joko Widodo government because his policy about social distancing has been limited Muslim rituals out of home. The research analysis that COVID 19 Pandemic has been a significance momentum to nurture and to consolidate Islamist group who have experienced at least the issues and the stage for taking action and preserving the views of Islamism. This article discusses that the COVID-19 Pandemic as a curriculum for internalizing Islamism will become a social capital to realize the ideological agendas of radical groups.

Speak Global, Sell Local? Digital Linguistic Landscape of Local Small Businesses in the Social Media

AbstractThis paper focuses on the online presence of languages and linguistic patterns of local small businesses in a bilingual, Hungarian-Romanian ethnic community in Romania. By capturing linguistic diversity and creativity via netnographic research, patterns of linguistic landscape elements in the social media, such as marketing strategy of local small businesses, can be analysed. The findings suggest that despite the need to advertise by using the state language, Romanian, in order to maximize the target audience, the concentration of Hungarian landscape elements is the highest. Businesses construct their linguistic identity by their language choices and practices, aligned with the collective linguistic identity of a bilingual community and the need for a global representation, in order to secure a place in the local market.