Buildings are an important element in the development of an area and play a significant role in people's lives, so they become attractive investment objects. The availability of buildings, especially markets, affects the smooth running of people's trade facilities and the improvement of people's welfare. The construction of the Mardika Market New Building in Ambon City is expected to facilitate buying and selling transactions and provide jobs. This study aims to analyze the feasibility of market development investment by reviewing the financial aspect. The research method used in this study is a quantitative calculation method, by knowing the investment cost, calculating annual income and expenses, then conducting a feasibility analysis using the Benefit Cost Ratio (BCR), Net Present Value (NPV), and Payback Periods (PP) methods. The results of the analysis show that the Mardika Market New Building, which covers four floors with a total area of 20,400 m² and a capacity to accommodate 2,061 traders, has a total budget of Rp. 132,185,886,068, with a construction period of 480 days. From the calculation results, BCR 1.08, NPV Rp. 10,108,469,676, and PP 13 years, 2 months, 1 day were obtained. So it can be concluded that a BCR value greater than 1, the investment is considered feasible. In addition, NPV has a positive value, meaning that the investment project is considered feasible. The project has a payback period of 13 years.Keywords:Benefit Cost Ratio, Building Investment, Mardika Market, Net Present Value, Payback Period
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