Abstract
The objectives of this study are analysis about feasibility on the business plan of herb medicines at Ginsanjaya Pharmacy, which are: feasibility analysis of industry and market, feasibility analysis of products and services, feasibility analysis of financial; and to decide the business plan of herb medicines at Ginsanjaya Pharmacy is feasible or not feasible to be realized or operated. The study methodologies used are: (1) The feasibility analysis of industry and market such as: market and marketing aspects, industrial environment aspects, economical – social – legal –environmental aspects, by qualitative desciptive analysis. (2) The feasibility analysis of products and services such as: technical and technological aspects, operational management aspects, human resources aspects, by qualitative descriptive analysis. (3) The feasibility analysis of financial aspects such as: payback period, present value, internal rate of return, profitability index, break even point, by quantitative descriptive analysis. The results of feasibility analysis on the business plan of herb medicines at Ginsanjaya Pharmacy were such as: (1) The feasibility analysis of industry and market such as : market and marketing aspects were feasible, industrial environment aspects were feasible, economical – social – legal – environmental aspects were feasible, therefore the industrial and market aspects were feasible. (2) The feasibility analysis of products and services such as: technical and technological aspects were feasible, operational management aspects were feasible, human resources aspects were feasible, therefore the products and services aspects were feasible. (3) The feasibility analysis of financial aspects such as : payback period 3.49 years < project period 5 years ; net present value Rp 329,019,000 > 0 (positive) ; internal rate of return 27.17 % > bank credit rate 5.58 % ; profitability index 2.04 > 1 ; break even point of 5th year Rp 718,743,000 or 28.94 % ; therefore the financial aspects were feasible. Therefore the final conclusion of study was that feasibility analysis on the business plan of herb medicines at Ginsanjaya Pharmacy was passed, was feasible to be realized and operated. Keywords: break even point, feasibility analysis, internal rate of return, net present value, payback period, profitability index.
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