An experimental work is presented on the performance of solar air heater (SAH) has new designed absorber of finned transverse plate of lateral gaps and central holes. Moreover, a complete heat transfer analysis of the radiation and convection and SAH thermal performance are presented and discussed. The performance of this transverse SAH (TR_SAH) is compared with identical conventional flat plate SAH (FP_SAH) for single (SP) and double-pass (DP) airflow and air mass flow rates (AMFR) of 0.025, 0.05, and 0.075 kg/s. The experimental study is performed under hot climate conditions of Upper Egypt. The findings show that for all studied cases, TR_SAH has higher energy gain, output air temperature, thermal efficiency, and Nusselt number on the absorber plate, thermal-hydraulic performance parameter, and pressure drop compared to FP_SAH. The energy loss and radiation and convection Nusselt number on the TR_SAH glass plate is lower than that of FP_SAH. The maximum TR_SAH energy efficiency of value of about 89% is achieved in the case of DP airflow and high AMFR of 0.075 kg/s, with an enhancement of 24.2% compared to FP_SAH. The higher TR_SAH efficiency at these conditions reflects the optimal TR_SAH absorber design especially at high AMFR and using DP airflow. Despite TR_SAH air pumping power is greater than FP_SAH but it has a negligible effect on net energy gain.