It is increasingly argued that gentrification is incorporated into public policy and the by-product of a range of contemporary neoliberal urban development policies intent on attracting investment capital. However, gentrification can also be the unintended outcome of well-meaning urban policy frameworks, such as urban densification, inner-city regeneration and urban heritage conservation but with arguably negative consequences. Focusing on Cape Town, the argument of this paper is that one of the outcomes of a neoliberalist approach to urban regeneration in the city centre is the impact it has on conserving the living and built environment heritage of the historic Bo-Kaap district. The last remaining inner-city neighbourhood that has not yet gentrified appears to be succumbing to this process. The outcome is a neighbourhood which is in economic and social flux and challenging the coherence of this once “indigenous” community.