ABSTRACT In the work of Ernesto Laclau, populism is treated as a hegemonic challenge. Hegemony describes the usurpation of the image of society as a totality by a particular and underdetermined social imaginary. Seen through the lens of what Johann P. Arnason terms “post-transcendental phenomenology”, this concerns the way in which a society sees and experiences both itself and the world it inhabits. This article suggests that hegemonic social imaginaries are built into a society’s public spaces, and are in turn experienced by citizens moving through these spaces, meaning that the built environment is central to the development of populist imaginaries. The article discusses how the neoliberal city exemplifies the way social imaginaries are inscribed into the physical landscape by highlighting three moments in the city; the institution of a certain imaginary as dominant; its sedimentation within the urban fabric over time; and finally, the re-activation of the original moment of institution, which opens up the possibility for new beginnings to overwrite the imaginaries encoded in the city. These three moments describe how physical, built spaces make concrete the power relations and horizons of possibility of the hegemonic imaginary—making possible and encouraging certain ways of being while discouraging (and hiding) others. This hegemonic logic of occupying a public space in the name of a particular subset of the population is a not only parallel to the form of populist politics, but populist sentiment is—at least in part—provoked by the experiences of inhabiting these spaces.