Negotiated Reading Research Articles

Studi Mad’u dan Teori Resepsi Stuart Hall: Analisis Komentar Netizen pada Ceramah Virtual Buya Yahya

This article reports on the textual thematic research conducted with 100 Netizens' comments on the YouTube channel of Al-Bahjah TV entitled "Tanggapan Buya Yahya tentang Fatwa MUI Haram Membeli Produk Isra*l/Yahudi (The Response of Buya Yahya to the MUI Fatwa on the Prohibition of Buying Israeli/Jewish Products)”. This study uses thematic analysis and Stuart Hall's reception theoretical framework to examine Netizens' (mad’u) reception towards Buya Yahya's online preaching regarding MUI recommendation for Muslims to avoid buying any products affiliated with Israel. The findings illustrate three different mad'u receptions, namely dominant hegemonic reading (48), negotiated reading (22), and oppositional reading (30). The Netizens' (mad'u) cultural background influenced the variety of their reading positions of Buya Yahya's preaching, which resulted in several different types of arguments: humanity, religion, economy, socio-politics, and commodification of religion.

Speech Acts on Instagram comments about G20 Indonesia

Speech acts in someone's comments show a person's perception, interpretation and attitude towards something they read. This research aims to reveal the reading position in the comments of 3 posts on Instagram @indonesia.g20. The focus of this research is to describe the forms of comment speech acts on Instagram and show the reading position. The data source for this research has been the Instagram account @indonesia.g20 as the official Instagram account for the 2022 Indonesian G20 Presidency. This research method uses a mixed method. Comment data was analyzed using a speech act analysis framework and a reading position analysis framework. Quantitatively this research found 37 comments which included comments with 22% assertive speech act, 32% directive speech act, and 46% expressive speech acts. Meanwhile, reading positions based on performative speech acts include hegemonic reading position 62%, negotiated reading position 27%, and oppositional reading position 11%. Qualitatively it can be concluded that the comments on the 3 Instagram posts are positive comments in the form of expressive speech acts. This means that these commentators tend to like and support the implementation of the 2022 G20 Indonesia presidency on Instagram.

Analisis Resepsi Khalayak Tentang Aplikasi Mypertamina (Studi Pada Masyarakat Kota Bengkulu)

On 01 September 2022, the government began to require the use of the MyPertamina application in the process of purchasing subsidised fuel oil, the policy implemented by the government will cause a variety of public receptions regarding the MyPertamina application. This application is relatively new to use and sophisticated so that the author is interested in conducting research to find out how the public reception analysis of the MyPertamina application. This research uses descriptive qualitative research methods with data collection techniques through observation, interviews and documentation. In this study the authors chose 6 informants who had used the MyPertamina application with different backgrounds. Then the researcher will analyse the interview results using 3 audience positions in Stuart Hall's reception theory. The results of this study indicate that 4 informants are in the Negotiated Reading position, namely the audience accepts the policies applied because this is required by the government in purchasing subsidised fuel oil but provides input and suggestions according to what they want, namely if in the future the application of using this application is no longer required then they will not use it again and in the future the performance of the MyPertamina application can be improved so that consumers have no difficulty in using it. And 2 informants in the Dominant Hegemonic Reading position where the audience fully accepts the policies applied because with this application the oil can be distributed on target. The author does not find the third position, namely Oppositional counter Hegemonic Reading, which is the audience fully rejects the policies implemented because the MyPertamina application users have felt the positive impact and benefits of using this application. This means that the results show that the audiences in this study agree with the policy of using the Mypertamina application in Bengkulu City in purchasing subsidised fuel oil (BBM).

Reception Analysis Study on Marketing Communication Strategies in Wardah Cosmetic Advertisements ("Shampoo – the Real Hijab Expert")

Shampoo – The Real Hijab Expert, this product is segmented for Muslim women who wear the hijab. This research was conducted to find out about the audience of wardah advertisements, especially for Muslim women in Islamic organizations who have various backgrounds regarding the contents of messages in wardah cosmetic advertisements "Shampoo - The Real Hijab Expert". This study uses a qualitative methodology, namely through the method by conducting an interview with several predetermined informants. And this research uses a theory in the form of Encoding-Decoding from Stuart Hall. The findings in this study indicate that there are several categories in analyzing reception from audiences based on a variety of different backgrounds. From the findings of this study, there are 2 (two) categories, namely Dominant Hegemonic, Negotiated Reading and there is no Oppositional in this study

Analysis of Audience Reception Against Intercultural Communication Represented in the Film Bumi Manusia

Bumi Manusia is a film by Pramoedya Ananta Toer which has a theme about the love story of a young man of Javanese descent with a girl of Dutch descent and his struggles in the midst of the early 20th century Indonesian movement. audience, how to interpret the message received from a media, namely from a film which is one of the mass communication media. The purpose of this study is to find out how the audience's reception of intercultural communication in the film Bumi Manusia. This research is a descriptive analytical research method using Stuart Hall reception analysis with the concept of encoding-decoding and data collection techniques using the interview method. This study succeeded in showing different audience receptions in interpreting intercultural communication in the film Bumi Manusia. The results of this study indicate, the audience perceives into three types of dominant hegemonic, negotiated reading and optional reading. Viewers who are included in this dominant hegemonic classification understand the message content as it is. Audiences who are in a negotiating position receive texts or scenes of intercultural communication in the film but are not fully accepted because there are still things to negotiate. While the audience is in an oppotional position, the audience does not accept the text or scenes of intercultural communication presented in the film.

Resepsi Perempuan terhadap Komentar atas Perempuan di Youtube

Gita Savitri Devi's Youtube channel often discusses women's issues, one of which is entitled "Equal? Women are still victims of sexism!" the comments on the video contain not only expression comments but also sexism, but some women do not realize the existence of sexism comments because of their common understanding of it. Through descriptive qualitative research with a netnographic approach and collecting several data through in-depth interviews with Gita Savitri Devi fans and using the concept of texture and reception, the researchers got several findings where the reception of women in comments on Youtube is a space of expression. The meaning of comments by women towards expression comments is in the dominant hegemonic reading and the negotiated reading, while sexism comments are in the negotiated and opposed reading. Women stated that the image of women in the comments was quite in line with the picture of real life or experiences that women had experienced.

VIEWER RECEPTION TOWARD YOUTUBER'S GIVEAWAY

Lately Youtuber is one of the favorite professions by people because easy to getting money from uploading videos that generate Adsense. The amount of Adsense that you get depends from account owners traffic, that is the number of viewers on the video uploaded. This makes Youtubers use their brain more creative to promoting their channel with giveaway as the way. However, when something becomes a trend, there will be various reactions from the audience. For example, news about suspicion about Youtubers who give fake giveaways, giveaway law in islam, videos of giveaway reactions by Youtubers, how to get giveaways from Youtuber and many more. From the many pros and cons, the reason based on the main goal of Youtuber making giveaway to get Adsense, makes value of the video ignored. So that video Is considered less education and seems just s setting. From this respons, the researcher wants to know how the viewer receptions about giveaway trend that youtuber doing lately using Stuart Hall’s theory. The results of this qualitative descriptive study found that the viewer’s reading position is negotiated reading because they accept the existing giveaway trends, but they are quite selective and have their own standart to join giveaway and choosing Youtube videos.

Opening Texts for Discussion: Developing Dialogic Reading Stances

ABSTRACTDialogic pedagogy, in which students and teachers voice thoughts, co‐construct meanings, and generate multiple interpretations of texts, can promote literacy skills and reasoning. Yet, such teaching is challenging and requires, among other changes, adopting dialogic stances. In the language arts, expressive and critical reading stances have been shown to encourage and support dialogic discussions. How can teachers develop such dialogic reading stances? In this study, we investigated the processes through which teachers negotiated reading stances in a professional development program. Specifically, we studied teachers’ participation in rereading discussions designed to open texts to multiple interpretations as preparation for leading productive dialogue in language arts lessons. We used systematic observation and microethnographic methods to analyze nine rereading discussions among 17 teachers, coaches, and researchers. Five reading stances emerged in the discussions: expressive, critical, instrumental, moralistic, and historical. Focusing on three case studies, we investigated the interactional conditions under which dialogic stances did and did not emerge and the opportunities and limitations of different reading stances for opening texts to dialogue. Our analysis shows that dialogic stances gained legitimacy during discussions in which leadership and facilitation supported gradual elaborations of the text. In contrast to our initial assumptions, we found that expressive and critical stances sometimes narrow interpretive possibilities, whereas instrumental and moralistic stances can be generative of dialogue during rereading discussions. We show the potential of cultivating dialogic stances for the promotion of dialogic pedagogy in the language arts and discuss the advantages and limitations of rereading discussions as professional development.

Covid-19 Information on Instagram: Reception Analysis towards Indonesian Youth Audiences

Instagram social media platform has become the source of recent information on various fields for the youth audiences, including the ongoing Covid-19 pandemic that Indonesia and the world are currently facing. Unfortunately, not every information on Instagram, especially the controversial and viral ones, are aimed to be informative. Some information is considered provocative and only creating panic instead of raising awareness. This research is intended to understand how Indonesian youth audiences perceive Covid-19 related information through Instagram and how useful and informative the information has been. The research is conducted using a qualitative approach and reception analysis method by interviewing the informants to achieve specific data. All informants are categorized as youth audiences with different socio-cultural backgrounds. Findings in this research show that informants tend to be in the negotiated reading position, in which they are negotiating the Covid-19 information they gain from Instagram with the discourse that they may receive from other sources. They believe that Covid-19 is real, but they have concerns in regards to the handling effort of the virus spread in Indonesia. This negotiated position has evoked both fear and alertness among Indonesian youth towards the uncertainty condition of this pandemic era.

Review: Talking White Trash: Mediated Representations and Lived Experiences of White Working-class People, by Dunn, Tasha R.

Review: <i>Talking White Trash: Mediated Representations and Lived Experiences of White Working-class People</i>, by Dunn, Tasha R.

Model Interaksi dan Resepsi Dosen Perguruan Tinggi Islam Terhadap Al-Qur'an

There are various kinds of interactions between people and the Qur’an in Muslim societies. Ideally, lecturers of Islamic universities have a quality interaction to the Qur’an. This paper aims at elaborating various models of interaction in behaving the Qur’an by the lecturers of IAIN Purwokerto. It explores the forms, values, motives and interpretations of lecturers’ interaction to the Qur’an. The research employs an integrative approach by combining social approach of David Murley’s reception theory on three possibilities for accepting text and religious approach on three levels of worshipers. The paper argues that the way the lecturers behave the Qur’an is classified into four receptive model of interaction: liturgical, aesthetic, intellectual, and mystical reception. The four model of interactions are mostly representing the ‘dominant reading,’ where they interact to the Qur’an as it was. While some others are typically representing the ‘negotiated reading’ and even ‘transactional,’ where they improve a new reading of the Qur’an which in line to their socio-cultural milieu.

“Buy everything”: the model consumer-citizen of Disney’s Zootopia

ABSTRACT Given its history and status as a purveyor of quality children’s entertainment, Disney’s animated films are often associated with notions of “wholesomeness” and “family fun” by audiences. Consequently, consumption of Disney’s media products tends to be an uncritical process. While a preferred decoding of Zootopia recognizes in its characters and story an affirmation of racial diversity and girl power, the film’s polysemy conveys other latent messages that emerge through a negotiated reading. This paper focuses on the discourses within Zootopia that promote neoliberal values such as consumerism, individualism, and “small government.” An analysis of the text reveals that Zootopia constructs an ideal citizen who obeys the law, performs their consumptive duties, believes in the capitalist myth of the American Dream, and happily accepts simulacra as substitute for reality. Furthermore, this paper makes the argument that Zootopia functions as a feature-length advertisement, not only for consumer products per se, but in a broader sense, for the consumerist lifestyle.

PEMAKNAAN JANJI POLITIK CALON PRESIDEN PRABOWO SUBIANTO-SANDIAGA UNO DI KOMPAS TV

Abstract&#x0D; Presidential candidate Prabowo - Sandi promised to fight for Emak-enak. The political promise to fight for Emak-emak is highlighted in the mass media coverage, both electronic, print and online. Election campaigns using mass media are very optimally utilized. Prospective couples use mass media to convince voters to offer a vision and mission as well as work programs. Like one of them is Kompas Tv coverage. The purpose of this study was to understand the meaning of the members of the Berhijab Journalist community regarding the reporting of political promises after candidate number 02 at Kompas Tv. This study uses qualitative research with interpretive paradigms. The method used is reception analysis. Data is collected through interviews and observations. The informant of this study was a member of the Berhijab Journalist Community. The results of this study indicate that the acceptance of political pledge promises 02 by KJB was accepted differently. The background of work, family to experience in the past was a decoding factor towards the pledge of Politics of candidate pairs 02. The results showed that informants were spread in three public positions which referred to Stu Hall Hall's theory of audience that the analysis of audience receptions was divided into three meaningful positions namely dominant-hegemonic reading , negotiated reading and oppositional reading.&#x0D; Keywords: reception, election, Emak-emak, kompass TV, politic communication

Penerimaan Khalayak Terhadap Tayangan Infotainment Tentang Fenomena Artis Lepas Jilbab (Studi Pada Mahasiswi Muslimah di Malang Berdasarkan Kelompok Sosial)

The phenomenon of the artist off the Veil in some time ther last became a topic of conversation in the media, was no exception in the television media. One of celebrity in Indonesia, Rina Nose, suddenly took off the veil she has been wearing the last few years. Impressions of infotainment offers the meaning that action ther is Nose Rina action is sad or concern. Based on these problems, researchers want to find out what kind of audience acceptance against the related phenomenon of infotainment news footage off the headscarf artist Rina Nose. There are a lot of messages that are displayed through related cases Rina infotainment news Nose. Number of messages cannot be removed from the question of the multiplicity of viewpoints used media. The message has more than one potential readings. Through ther study researchers will be able to find out where the audience has a dominant hegemonic position, negotiated reading and oposisional, where the designation cannot be separated from the background to the life of each subject research. This research uses the research methods analysis of reception using the qualitative approach with in-depth interview data collection techniques. Ther research is expected to be able to give a new perspective on development-related issues of the current mass media through a scientific approach. Impressions of infotainment construct women who take off Jilbab with negative construction. The results of ther research are found subject CP (veiled non cottage) and BN (veiled-off veil-veiled again) belonging to the dominant hegemonic subject reading, DR. (not veiled) included in the oppositional reading and IM subjects (off the veil) including negotiated reading for refusing. Decisions they refuse/accept/agree/disagree against the concept of meaning offered by media influenced by their background educational background in religious families, the experience of living in a veiled and the influence of peer group them. Based on the results of the research it is known that audiences receive the concept of the artist off the Jilbab in a variety of types of acceptance. The subject that comes from a group of veiled non pondok pesantren and a subject that never had the experience of taking off the veil before masukd in the dominant hegemonic category is influenced by the background of religious education in a family that was good enough and too influenced by experiences/mistakes of her jilbab. While the subject of the entry in the category of oppositional reading are those who reject the concept of social group comes from the infotainment not veiled because he considered that her experiences during ther time is not a problem although not veiled Muslim women. While the subject of the entry category negotiated reading is a subject that includes Muslim social group but is experiencing the same phenomenon with artist Rina Nose. The subject was influenced by her background as a person who has the principle of free and tend to be liberal.

REPRESENTASI IDENTITAS MUSLIMAH DALAM IKLAN WARDAH DI TELEVISI

The role of women in Wardah adverstisments on television is described as independent through activities such as work and study. Through the hijab, make-up, and women's roles Wardah tries to present the identity of contemporary Muslim women, not rigid and remain in accordance with the Shari'a. This study uses qualitative methods with data collection techniques using focus group discussions (FGD) and in-depth interviews. To analyze the data using the reception analysis. The results of the research indicate that each informant is different in receiving and interpreting the message. This difference of meaning is the result of different socio-cultural backgrounds. The meaning of informants is grouped into three categories of meaning according to Hall namely, dominant reading, negiotiated reading, and oppositional reading. There were two informants belonging to the dominant reading group in which the informant agreed in general about the popular Islamic culture. In the negotiated reading group there were four informants. In general, informants received a popular Islamic culture that was featured on Wardah's advertisements, however, the informants adapted to their preferences. In the oppositional reading position there is only one informant who meets the criteria because the informant rejects the message of popular Islamic culture because of his incompatibility on understanding the religious rules held tightly by the informant. Muslim students of FISIP Unsoed generally receive a message of representation of Muslim women's identity seen from aspects of role, dress, and makeup based on socio-cultural background.

Phenomenological Study of Shariah-Compliant Films as Da’wah Medium

The discussion of Shariah compliance in film provides the opportunity for the delivery of the message of da’wah (Islamic evangelism) through filmart. Nevertheless, the term sharia compliance in the film field is a newly discussed matter compared to sharia compliance in the banking system. Therefore, this study aims to analyze film audience’s perception towards the concept of sharia compliance. This study also examined the role of sharia compliance film as the medium of da’wah. It employed the phenomenology design that involved sampling with the aims to obtain study respondents. The 10 samples were UKM undergraduate and postgraduate Muslim students who like watching Malay films. The data were collected via focussed group discussion. This study employed constant comparative analysis in comparing data that convey meaning in answering the questions and objectives of the study. The findings showed that from the audience’s perception regarding sharia compliance, there were two categories of audience, which are negotiated reading and oppositional reading in interpreting meaning. The findings stated the respondents’ perception regarding the concept of sharia compliance that was discussed - ‘’Actions in film, socializing limit...the acting should preserve them but not too stiff...for example the scene where husband and wife sleeping together on a bed should be avoided. Frankly, the absent of such scene does not flaw the film.’’ The findings also found that the respondents agreed with the role of sharia compliance film as the medium of da’wah. It is hoped that this study contributes clarity to filmmakers regarding the concept of sharia compliance that could take center stage in da’wah film in Malaysia

KLAIM HALAL DAN MAKNA HIJRAH PADA IKLAN PRODUK HALAL DALAM PERSPEKTIF IBU-IBU MUSLIMAH

This research aims to identify the participatory interpretation of Moslem mothers as the audience of the halal’s product advertisement. The theory used in this research is reception analysis to see how the media and audiences interact with one another as the agent. The research object is the TV commercial of Total Almeera – the first halal detergent in Indonesia. The technique of data collection is by conducting a Focus Group Discussion consisted of Moslem mothers and career educators. The results of the research found that most participants indicate the position of the dominant (hegemonic reading) which contained beliefs as adherents of Islam. Being a small percentage of participants indicating position negotiated reading or basically received but felt halal is not enough before there is no guarantee of passes the test for sensitive skin. As for the meaning of hijra, most of the participants indicate the position of the dominant (hegemonic reading) that the participants feel savvy and familiar with the word Hijra. While a small percentage of participants indicating position of opposition (counter hegemonic reading), or reject the use of the concept of hijrah on TV commercial since it assumes not all moslems audience.

Emergence of the viewing public: Does social television viewing transform individual viewers into a viewing public?

This study wanted to find out whether social viewing, the act of exchanging ideas through online media while watching television programs, can turn an audience member into a viewing public. This study proposed nine variables that represent attributes of viewing pubic and content analyzed social viewing discussions based on those variables. The results showed that more than half of the discussions reflected negotiated reading and independent reading of the television texts. A factor analysis of the nine indicators of social viewing resulted in three factors – issue viewing, network viewing and critical viewing. The comparison of three factors across four programs showed that social viewing is sensitive to genres of programs. As expected, the documentary, a non-fiction genre, caused viewers to be engaged in issue related discussions with critical perspectives. The drama genre, on the other hand, was less successful in transforming an audience into public. The study also found that the quality of program did not influence the social viewers’ discussions.

Examining multiple readings of popular culture by ESL students in Hong Kong

ABSTRACTThe integration of popular culture into English language learning has recently been formalised in the Hong Kong New Senior Secondary curriculum, with the development of critical reading indicated as one of the key objectives. Whether and how students respond to popular culture texts is, however, under-researched. The present paper reports findings from a study that investigated how a group of 33 senior secondary (Grade 11) students from three schools representing different levels of academic performance in Hong Kong conducted reading of an authentic print English advertisement. In small groups, the students articulated in Cantonese, their first language, an analysis of the text including its purpose, target audience, and intended impacts. Insights from Stuart Hall’s three major decoder positions (dominant reading, oppositional reading, and negotiated reading) were drawn on to conduct a qualitative content analysis of the students’ reading. The findings showed that three-quarters of the students irrespective of their English proficiency levels displayed evidence of critical consumption of the text, but many seemed to have constructed oppositional or negotiated reading positions due to their failure to appreciate linguistic creativity, and spontaneous evaluation of the visual images. The authors argue that language curricula in schools should strengthen students’ critical multimodal literacies.

ANALISIS RESEPSI BUDAYA POPULER KOREA PADA ETERNAL JEWEL DANCE COMMUNITY YOGYAKARTA

AbstrakKorea Budaya Populer (K-POP) datang ke Indonesia melalui berbagai media massa. Ditayangkan dengan program hiburan seperti tari, musik, seri, dan fashion. penonton Indonesia sebagai penonton aktif memproduksi berbagai arti dari program media massa. Yang membuat masyarakat begitu banyak menggemari K-POP karena diciptakan dan diadopsi melalui budaya populer yang diberikan oleh K-POP. Penonton dapat memberikan berbagai makna terhadap K-POP dan mengadopsinya untuk hidup sehari- hari mereka. Penelitian ini bertujuan untuk mendeskripsikan resepsi penonton dari Korea Budaya Populer (K-POP) menggunakan analisis penerimaan Stuart Hall encoding-decoding. Jenis penelitian ini adalah kualitatif dan fokus pada decoding penonton dari persepsi, pemikiran, dan interpretasi. Data diperoleh dari wawancara mendalam dengan Eternal Jewel Dance Community sebagai informan dari penelitian ini yang konsisten dalam K-POP. informan dibagi menjadi tiga posisi makna ini Reading dominan, Negosiasi Reading, dan Reading oposisi. Hasil penelitian ini menunjukkan bahwa dalam beberapa kondisi informan milik Negosiasi membaca dan membaca dominan. Usia, jenis kelamin, pendidikan, dan pengalaman juga mempengaruhi cara informan memberikan makna.ABSTRACTKorean Popular Culture (K-POP)comes to Indonesia in various mass media. It was aired by entertain programs such as dance, music, series, and fashion. Indonesian audience as active audience produce various meaning of the mass medias programs. That makes so many K-POP fans community was created and adopt the popular culture that given by K-POP. K-POP as new culture comes in the middle of Indonesian culture and that’s also depending to the audience itself. The audience can give various meaning to the K-POP and adopt it to their daily live. This research was aimed to describe audience reception of Korean Popular Culture (K-POP) using reception analysis Stuart Hall’s encoding-decoding.The type of the study was qualitative interpretation. The data obtainable from in-depth interview with the Eternal Jewel Dance Community as informant ofthis research that consistent in K-POP. The informantwas divided into three meaning positions these are Dominant Reading, Negotiated Reading, and Oppositional Reading. The result of this study showed that in some conditions the informant belongs to Negotiated reading and Dominant reading. Age, gender, education, and experience also influence the way informant give the meaning. Key Words: Reception Analysis, Decoding, Korean Popular Culture (K-POP).