Ths article is aimed at identifying and comparing the syntactic models of expressive exclamation constructions in the headlines of the online versions of high-quality printed publications: the Vedomosti and the Izvestia (in Russian), the Khypar (in Chuvash), Th Times and Th Guardian (in English). Th research material is online newspaper headlines published in the period from 2017 to 2021. Th relevance of the work is explained by the fact that in the mass consumption of information on the Internet the title has the greatest potential for speech impact on the mass audience, realized by means of expressive syntax and punctuation. Th expressive exclamation structure of the online newspaper headline enhances its expressiveness, translates the author’s intentions, conveys the author’s emotions, forms opinions and encourages readers to act, etc. Depending on the type of speech inflence, the patterns of syntactic design of heading syntactic design in Russian, Chuvash and English are analyzed on the basis of speech influence (social, volitional, informational, explanatory, or emotional-evaluative). For instance, Russian headings of requests, orders and slogans are formed as an elliptical non-verbal construction, a sentence with a verb in the imperative mood and an appeal to a certain person, as well as a construction consisting of homogeneous predicates in the imperative mood. Chuvash headlines of requests, demands and slogans, and the titles that convey various emotions are represented by an exclamation construction with a verb in the imperative mood and a direct address, with a verb in the imperative mood and a negative particle, an indefiite personal sentence, elliptical and parcelled constructions. Expressive exclamation headings in English are based on two-part and segmented syntactic structures. Thse strategies for the design of expressive exclamation constructions in online newspaper headlines reflct the development of syntactic systems of the languages with diffrent structures and make a certain contribution to the development of theoretical foundations of comparative media stylistics.
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