Positive Image Research Articles

Driving Behavior of Online Ojek X towards Safety Driving in Anggana Sub-district

Abstract Traffic accidents in East Kalimantan, particularly in Anggana District, pose a serious issue. As of October 2023, there have been over 20 cases of minor to moderate accidents involving online motorcycle taxi drivers, often due to the negligence of other road users. This study employs a qualitative method with a case study design, involving 9 informants. Results indicate that the use of Personal Protective Equipment (PPE) by Ojek Online X is rated positively by passengers. Drivers who are healthy and well-rested are motivated by attractive earnings and flexible schedules. Ojek Online X prioritizes quality service through vehicle maintenance to reduce accident risks. A safe working environment is crucial for maintaining a positive public image. In conclusion, good PPE usage, adequate rest, and financial motivation contribute to safety and work quality. These findings can serve as a reference for other online motorcycle taxi drivers in implementing Safety Riding principles.

Prioritizing health, well-being, active ageing needs in Lithuania: insights from stakeholders

Abstract Background The rate of aging in Lithuania is faster than the EU average. The number of long-term health problems in older (65+yrs) people increases, posing changes in societal needs. The aim of our study was to identify the most important needs of older people in Lithuania. Methods Generic qualitative inquiry employed purposeful sampling of stakeholders in Lithuania: policymakers, administration, academia, civil society, health care, social service, public health, organizations of elderly. 43 experts, engaged in online focus groups, generated a list of needs for health, wellbeing, active ageing in elderly; they deliberated to prioritize top 5; scientific team condensed a list of 10 for voting to determine final 5 national needs. Research was done within project “Roadmap to improve the health and well-being of the ageing population in the Baltic Sea Region (AgeFLAG)”, 2020. Results Top needs identified were: shaping healthy lifestyle habits and motivation for change (72%) / age friendly environment and virtual assistive technologies (72%); person centred care (domiciliary care, residential care and nursing, social activities and etc. depending on the needs and wishes of the older person) (58%); increasing and maintaining physical capacity (56%); intersectoral collaboration and integration of social and health services (53%); establishment of positive public attitudes towards elderly people (50%). All stakeholders indicated that “Establishment of positive public attitudes towards elderly people” is the corner stone of all priorities for action to healthy ageing in Lithuania. Conclusions The main issue hindering active and healthy ageing in Lithuania - negative image of ageing in the society. Recommendations on the public health actions included promoting intergenerational conversation, reducing stigmas around ageing, strengthening social inclusion, generating age-friendly environments, and creating a safe space for self-realization and development. Key messages • The main issue hindering active and healthy ageing in Lithuania – negative image of ageing in the society. • The change in the population requires the transformation of health care and social care systems building age friendly environments in Lithuania.

Mirah Bogor Hotel: Mastering Public Relations to Build a Lasting Brand Image

This article investigates the role of public relations in building the image of Mirah Bogor Hotel. Using a qualitative descriptive research method, the study found that effective public relations strategies include promotion, events, collaboration with media, and the use of social media. The research also highlighted that Corporate Social Responsibility (CSR) is a crucial strategy in building a positive hotel image. The challenges faced by hotels in building a positive image include communication crises, societal changes, and industry competition. The study's conclusion emphasizes the significant role of public relations in building and maintaining a positive hotel image. Recommendations for public relations practitioners include improving service quality and facilities, and being prepared to handle crises. This article comprehensively discusses the role of public relations in building hotel images, as well as the strategies and challenges faced by Mirah Bogor Hotel.

ANALYSIS OF INTERNATIONAL LEGISLATION REGARDING REGULATION OF THE MANIFESTATIONS OF CORRUPTION IN PUBLIC ADMINISTRATION

The article is devoted to the analysis of international legislation on the regulation of manifestations of corruption in public administration. The introductory part states that corruption affects all spheres of social life, contributes to the spread of organized crime, creates social tension, creates uncertainty among the population in the ability of the authorities to implement organizational and practical measures to overcome the systemic crisis and revive Ukraine. Various approaches to the interpretation of the concept of «corruption» have been presented, in particular that it is both a «struggle for obtaining the maximum benefit» and «a social evil that spreads a negative image, or public crimes that usually intensively spread a negative image and practices», or «abuse state powers to create personal benefits» etc. It is noted that developing countries are more susceptible to the influence of corruption for various reasons, including the following: total poverty and low wages in the public sector; the absence of any risk-sharing mechanisms, such as insurance and a developed market; opportunities provided by complex, ill-defined, constantly changing and inadequate rules and regulations; lack of properly established laws and principles. A number of different international acts (conventions) adopted to combat corruption in a strategically planned manner are analyzed. It was emphasized that the introduction of changes in the legislative sphere took place on the basis of global surveys. It was concluded that the process of systematic updating and analysis of the international legal field contributes to the development of capacity, and also establishes benchmarks for the effectiveness of public administration, which can be monitored and measured. In view of global achievements, there is a need to develop and adopt a national system of integrity, which will provide a basis for analyzing both the causes of corruption and the adequacy and effectiveness of anti-corruption reforms.

Милиция/полиция в (пост)советской массовой культуре (к исторической иконографии власти)

The idea of the police as a “good order” from the Polizeiwissenschaft of absolutism was developed in the biopolitical model of caring for the population of the Modern era, engaged in ensuring safety and well-being. Being a product of mass society, the modern state has focused on influencing public opinion. In the XIX–XX centuries, there was a counter-movement of police supervision and art which gave rise to ‘police aesthetics’. Cinematography was an effective means of forming a desirable image of the Soviet militia in the post-war period of normalization of public life. By contributing to the Soviet myth of developed socialism, militia cinema contributed to a screen-to-life transfer of a new norm of trust between representatives of power and citizens. This constructivist cinema involved the viewer in the cinematic reality by likening them to the main character, a militiaman who acts as a moral guide. In addition to forming the image of the ‘familial militia’, intellectual militia cinema—with its focus on professionalism—is actively developing. The most popular version of the latter is militia cinema that thematizes the moral rightness of militia officers fighting crime in the name of Soviet citizens. Involvement in the cinematic reality through assimilation, novelty, memory, and imagination included the romanticization of the historical events of the revolution. Militia cinema was inverted during the years of the perestroika. It exploited the effect of novelty associated with the viewer's immersion in emerging market relations. The viewer's interest was focused on the wrong, criminal, side of public life. Crime is romanticized, the militia is stigmatized. From constructing the myth of cooperation between the government and the population, militia cinema moves on to deconstructing the myth, achieving an effect of denigration. The fashion for American cinema brings elements of action, thriller, horror. The viewer is no longer included in the imperious project of transforming reality; they are attracted by the illusion, the spectacle. The latest police cinema, overcoming total deconstructionism, is busy reconstructing the spirit of Soviet militia cinema in modern settings. Oscillating between the intention to generate positive images of the police and the demonstration of the “truth of life”, modern police cinema contains the natal shoots of a new cinema in which the image of the police is important for the normalization of public life.

STATE POLICY ON THE PROTECTION OF NATIONAL INTERESTS OF UKRAINE IN THE INTERNET ENVIRONMENT

The article deals with the problem of protecting Ukraine’s national interests in the context of the Russian-Ukrainian war. The Internet is seen as a space for free expression of opinions, but often turns into a battlefield in the information war. The article analyses the processes of informatisation of society and the increase in the number of Internet users. The impact of the Russian-Ukrainian war on the leading Internet providers and their political position is analysed. Today, Ukraine enjoys great support from leading campaigns in this area, but the aggressor country is heavily funding war propaganda. Attention is drawn to the results of statistics on cyberattacks on state institutions and the public by the Russian Federation. It is emphasised that today state institutions, business and society in Ukraine have united to counteract the negative information influence of Russia. The structure of Ukraine’s national interests, priorities and directions of their protection are defined. Attention is focused on the fact that the Russian Federation attracts teenagers to extremist and radical activities on the Internet. This additionally threatens the national interests of Ukraine. Prevention of extremism is based on raising the legal, political and general culture of citizens, and shaping a positive image of the state. Therefore, it is justified to take effective measures to develop a powerful ideological corpus, a national idea and to adhere to the state’s strategy for European integration. It is important to establish systematic training of specialists in the field of protecting national interests in the Internet space, enhancing the preventive role of the media and institutional support for analytical, educational, propaganda and information work. The author proposes to develop a powerful system of countering manipulations on the Internet, which will include technological developments, methodology, ideological component, legal and educational measures. The author substantiates the necessity of Ukraine’s integration into the global and regional European information space; integration into international information and telecommunication systems and organisations; modernisation and certain changes in the information policy; improvement of legislation on harmonisation of national legislation with international standards; introduction of modern information and communication technologies into public administration processes, etc.

Words and Images Matter: Perspectives on Suicide, Mental Health Concerns and Alcohol and Other Drug Use Depiction.

The way in which topics like suicide, mental health concerns and alcohol and other drug use are communicated matters. It has the potential to have either a positive or negative impact on people and communities, particularly those with a lived experience of these concerns. This article draws on the findings of a qualitative study designed to explore the experiences and perceptions of stakeholders on the imagery and language used to depict suicide, mental health concerns or alcohol and other drug use. The focus group method was used as a form of participatory action research to gain an in-depth understanding of the experiences and views of those who use or are impacted by language and imagery about suicide, mental ill-health and AOD use, including those with lived experiences of these topics. A series of 10 focus groups were created in February and March 2022 with media and other professional communicators; people identifying as having a lived experience of suicide, mental ill-health or alcohol and other drug use; mental health and suicide prevention sector professionals; and people from priority populations (n = 49). From these focus groups, principles were developed as well as exemplars of helpful and less helpful depictions. Rather than prescriptive or static rules, the participants indicated that safe representations require an ongoing engagement with the principle of "do no harm". A positive conclusion arose-that words and images have the potential to promote help-seeking, challenge stigma or stereotypes and create change.

Engineering Protein-Nanoparticle Hybrids as Targeted Contrast Agents.

Iron oxide nanoparticles (IONPs) have shown great promise in biomedical applications, particularly as MRI contrast agents due to their magnetic properties and biocompatibility. Although several IONPs have been approved by regulatory agencies as MRI contrast agents, their primary application as negative contrast agents limits their usage. Additionally, there is an emerging need for the development of molecular contrast agents that can specifically target biomarkers, enabling more accurate and sensitive diagnostics. To address these challenges, we exploited the engineerability of proteins to stabilize IONPs with tailored magnetic properties, creating protein-stabilized iron oxide nanoparticles (Prot-IONPs) and leveraged the chemical diversity of proteins to functionalize Prot-IONPs with targeting moieties. As a proof-of-concept, we used alendronate (Ald) to target atherosclerotic plaques in the aorta. Simple protein functionalization allowed targeting while maintaining the stability and relaxation properties of the Prot-IONPs. Prot-IONPs-Ald successfully enabled positive contrast imaging of atherosclerotic plaques in vivo in an atherosclerotic mouse model (ApoE-/- mice on a high-fat diet). This study demonstrates the potential of engineering protein-nanoparticle hybrids as versatile platforms for developing targeted in vivo MRI contrast agents.

Turn-Taking in Political Interviews and Its Impact on Building Government Credibility

Television political inquiry is conducted through question-and-answer exchanges with host and government officials on prominent livelihood issues, which helps to improve the efficiency of government governance. Interview participants’ identity, communicative intention, power, and contextual factors have a significant impact on the discourse choices of both parties. This research clarifies the mechanism by which communicators mobilize appropriate discourse strategies to promote the solution of social problems. It adopts qualitative research method and conversation analysis to interpret interview participants’ talk-in-interaction and discourse strategies in “Ask Government Affairs of Shandong”. Research finds that adjacency pairs in political interview perform social behaviors such as greetings, requests, suggestions, apologies, acknowledgement. Interview participants’ turn-taking is divided into claiming for the turn, holding the turn, and giving up the turn. Discourse strategies such as insertion, interruption, and repetition are adopted to claim for the turn. Discourse markers and conversation repair are applied in communicators’ turn-holding stage. Communicators adopt explicit nominations, vague job designations, and silence strategies to give up the turn. Clear, accurate, and highly relevant official responses are conducive to projecting a responsible government image and improving government credibility. The phenomenon of avoidance, hesitation, and pause in official response is likely to cause the masses to question government officials’ work capability, which is not conducive to establishing a positive and trustworthy government image. Suggestions for optimizing the process setting of political interview and official responses are provided to enhance the effect of political enquiry.

#DisabledBodyPositivity: A content analysis of body positive Instagram posts in the disabled community

Accumulating research has supported the potential for body positivity content on Instagram to challenge predominant appearance ideals and promote a healthier body image. However, research in diverse groups is lacking – in particular, individuals with a disability have largely been neglected. Using #Disabled #BodyPositivity, this analysis examined the content of 623 body positive posts on Instagram. Posts were coded for body and appearance-attributes and themes relating to positive body image, appearance ideals, disability, and health. Posts were also examined for contradictory messaging (i.e., body positivity themes alongside the pursuit of appearance ideals). Results demonstrated an inclusion of diverse body and appearance-attributes, however, posts predominantly depicted young, White women. While only 45.06 % of posts contained at least one positive body image theme, our results identified positive themes specific to the disabled community, such as disability pride and activism. Besides the significant relationship between the presence of body positive themes and body and food shame, contradictory messaging was not found. Future research examining the effects of exposure to body positivity messaging on social media among those with a disability is warranted.

Relationship between Positive Body Image,Body Dissatisfaction, Physical Activity, Internalization of Beauty Ideals, and Body Mass Index in Adolescents from the Colombian Caribbean Coast.

Evaluar la Imagen Corporal Positiva (ICP) y su relación con la apreciación corporal, las actitudes corporales masculinas, los desórdenes alimenticios, las actitudes hacia la apariencia y el índice de masa corporal (IMC) en adolescentes de la Costa Caribe colombiana. Se realizó un estudio cuantitativo de corte transversal, donde la muestra estuvo conformada por 300 jóvenes entre los 13 y los 19 años. (M=16,44; DE= 1,82), 151 eran mujeres (50.3%) y 149 eran hombres (49.7%). El Índice De Masa Corporal (IMC) medio de los participantes fue 21,86 (DE = 3.65) el cual se encuentra en el rango normal. Todos los participantes eran estudiantes (de colegio y universitarios) de la ciudad de Barranquilla. Los mayores Índice de Masa Corporal (IMC) están relacionados con menor apreciación corporal, menor respeto por el propio cuerpo y menor resistencia a la presión de los medios. Además, aquellos adolescentes que realizaban una mayor actividad física reportaron una mejor imagen corporal. Además, una mayor Imagen Corporal Positiva se relaciona con la disminución de trastornos alimentarios y con la disminución de la influencia de las redes sociales. En todas las dimensiones analizadas podemos apreciar claramente el impacto beneficioso para el ser humano que tiene esta apreciación, y la necesidad de investigar más esta variable de la psicología en el contexto Latinoamericano para cubrir este vacío que actualmente existe en la investigación.

The 2020 Olympic Games’ impact on Japan’s image from German and American perspectives: perils of COVID or the fails of the Olympics?

ABSTRACT This study investigated the influence of the 2020 Tokyo Olympic Games on Japan’s country and destination images from German and American perspectives while the event took place under strict restrictions due to the global pandemic of COVID-19. The image of Japan before, during, and after the Games and the Olympic Games image and the pandemic’s influence on the Games were measured. The findings revealed that the Americans had significantly stronger positive images of Japan and the Olympics than the Germans. Overall, there was a strong positive correlation between the Olympic Games image and the country and destination images of the host country, indicating a potential spillover effect.

The Influence of Brand Image, and Sharia Label on Savings Decisions of Customers at PT Bank Syariah Indonesia Tbk KCP Jember Gajah Mada

This study aims to analyze the effect of brand image and sharia label on saving decisions on customers of PT Bank Syariah Indonesia Tbk KCP Jember Gajah Mada. Bank Syariah Indonesia is one of the largest Islamic financial institutions in Indonesia that provides banking products and services according to sharia principles. Factors such as brand image and the existe nce of sharia labels are considered to have an important role in influencing customer decisions to save at Islamic banks. The research method used is quantitative with data collection techniques through questionnaires distributed to Bank Syariah Indonesia customers at KCP Jember Gajah Mada. The data obtained were analyzed using multiple linear regression to determine the effect of each independent variable on saving decisions. The results showed that brand image, and sharia label simultaneously and partially had a significant effect on customer saving decisions. Brand image has a positive and significant effect, which shows that the positive image of Islamic banks can increase customer interest in saving. In addition, the sharia label, which shows compliance with sharia principles, also makes a significant contribution in influencing customer decisions. In conclusion, brand image, and sharia label are important factors that influence customer decisions in saving at Bank Syariah Indonesia. Therefore, the bank is expected to continue to strengthen the brand image, provide education about sharia products, and maintain the integrity of the sharia label to increase customer loyalty and trust.

Design and Analysis of Optimized Approximate Multiplier Using Novel Higher-Order Compressor

The energy-efficient error-tolerant circuits have paved the way for a whole new area in low-power consumption applications with approximate computing. The approximate computing fulfills the trade-off requirement of exact computation and provides efficient performance. In this paper, a novel energy-efficient multiplier has been proposed for image processing applications. In the multiplication process, compressors are used as an important component for the reduction of partial products. Higher-order approximate 5:2 and 6:2 compressors are also designed and simulated in VIVADO using Verilog coding. The proposed higher-order compressors result in less area and low-power consumption in comparison with the existing state-of-the-art technique. These high-performance compressors are used at the multipliers’ reduction stage, resulting in an energy-efficient circuit for error-tolerant applications. All the simulations were carried out in VIVADO considering 8-bit inputs. Multiplication performance shows 37.77 % (8-bit) improvement in terms of power consumption in comparison to the conventional multiplier. The multiplication process has been done on the original, negative, and sharpened images using their masks. The proposed multiplier shows 51.36% (original image), 6.04% (negative image), and 22.44% (sharpened image) PSNR improvement in comparison to state-of-the-art work.

LAW, SOCIAL MEDIA, AND THE KARAOKE BUSINESS

Intellectual property law, particularly copyright law, is a significant challenge for karaoke businesses. The necessity of obtaining proper music licenses is well-understood, but the complexities and costs involved often lead to gaps in compliance. Local regulations, including zoning laws, noise ordinances, and alcohol licensing, further complicate the legal landscape for karaoke operators. Non-compliance with these laws can result in severe penalties, including fines, legal disputes, and potential business closures. Social media has emerged as an essential tool for marketing and customer engagement in the karaoke industry. Platforms like Facebook, Instagram, and TikTok enable businesses to reach a broader audience and create interactive experiences that enhance customer loyalty. However, the use of copyrighted music in social media posts poses significant legal risks. While social media offers opportunities for growth, businesses must navigate these platforms carefully to avoid copyright infringement and other legal challenges. Managing online reputations is critical in the age of social media, where negative reviews or viral posts can significantly impact a business's image. Proactive strategies for handling customer feedback and maintaining a positive online presence are essential for mitigating reputational risks. The regulatory environment for karaoke businesses is evolving, with stricter enforcement of copyright laws and changing social media policies. Businesses must stay informed and adapt to these changes to ensure continued compliance and operational success. Karaoke businesses should prioritize legal education and seek expert guidance to navigate the complexities of copyright law and other regulatory requirements effectively. Clear social media policies that address the use of copyrighted material and customer interactions are vital for minimizing legal risks and maximizing the benefits of digital marketing. Implementing robust reputation management strategies, including prompt responses to online reviews and engagement with customers, can help maintain a positive public image and reduce the impact of negative feedback. Businesses should monitor changes in copyright enforcement and social media regulations, adapting their practices accordingly. Forming partnerships with music rights organizations or utilizing technology solutions can streamline compliance efforts.

Assessing the factors associated with body image perception and quality of life of Palestinian women undergoing breast cancer treatment: a cross-sectional study

BackgroundWorldwide, breast cancer has replaced lung cancer and has become the most commonly diagnosed malignancy. Breast cancer poses a significant burden on the health and quality of life of women and can lead to substantial physical burdens and significant psychological problems, including distress, anxiety, depression, and sexuality-related issues, including negative body image. This study was conducted to assess how women diagnosed with, treated, and/or receiving treatment for breast cancer perceived their body image.MethodsA cross-sectional study design was used to assess body image perceptions among Palestinian women diagnosed with breast cancer. The study was conducted in four different hospitals located in the West Bank of Palestine where women with breast cancer received their treatments or visited for follow-up care in the period between November 2023 and March 2024. An interviewer-administered questionnaire was used to collect the data. Body perception was assessed using the body image self-rating questionnaire for breast cancer (BISQ-BC).ResultsIn this study, 376 women with breast cancer completed the interviewer-administered questionnaire (response rate = 75.2%. The mean age of the women was 44.0 ± 5.3 years. Of the women, 74.7% agreed or strongly agreed that they cared about their body image. On the other hand, 43.1% of the women were not satisfied with their body image and 58.8% did not think that their body image was attractive. Multiple linear regression showed that younger age, employment status, living in cities, marital status, educational level, presence of comorbidities, and longer time passes since diagnosis with breast cancer were associated with the different aspects of body image perception and behavior.ConclusionThe findings of this study indicated that Palestinian women with breast cancer were concerned about their body image. The findings also indicated that breast cancer and its treatment posed a significant burden on the physical and psychosocial well-being of the affected women and impacted the different dimensions of their lives, including their perceptions of their body image. Patients with significant physical and body image changes might benefit from reconstructive surgeries, psychosocial support, cognitive behavioral therapy, and nutritional, and physical activity interventions.

Analyzing the Impact of Marketing Mix and Hospital Brand Image on Patient Satisfaction and Loyalty: A Study at XYZ Maternity Hospital

This study examines the impact of the marketing mix and hospital brand image on patient satisfaction and loyalty at XYZ Maternity Hospital. As healthcare services face increasing competition, especially among hospitals, marketing strategies such as the 7P marketing mix and brand image play a crucial role in enhancing patient satisfaction and building loyalty. The study uses a quantitative method with 205 postpartum patients as respondents. Data analysis using PLS-SEM reveals that both the marketing mix and hospital brand image have a significant positive effect on patient satisfaction, which in turn strongly influences patient loyalty. These findings underscore the importance of focusing on improving patient-centered services and maintaining a positive hospital image to foster long-term patient loyalty.

18F-FDG-PET/CT Scan for Detection of Large Vessel Involvement in Giant Cell Arteritis: Arteser Spanish Registry.

Background/Objectives: Imaging studies have transformed the diagnosis of large vessel vasculitis (LVV) involvement in giant cell arteritis (GCA). A positron emission tomography/computed tomography (PET/CT) scan with 18-fluorodeoxyglucose (18F-FDG) has emerged as a valuable tool for assessing LVV. We aimed to determine the utility of an 18F-FDG-PET/CT scan in detecting LVV in GCA in the ARTESER registry. Methods: The ARTESER study is a large multicenter, retrospective, longitudinal, and observational study, promoted by the Spanish Society of Rheumatology. It included patients newly diagnosed with GCA across 26 tertiary hospitals from 1 June 2013 to 29 March 2019. Patients with a diagnosis of incidental GCA were included if they fulfilled specific criteria, including the ACR 1990 criteria, positive imaging examinations, or the expert clinical opinion of investigators. Differences between patients with positive and negative 18F-FDG-PET/CT scan results were analyzed using a bivariate model. A regression model assessed associations in patients with a positive scan, and the predictive capacity of the cumulative dose of glucocorticoids (GC) on PET scan outcomes was evaluated using ROC curve analysis. Results: Out of 1675 GCA patients included in the registry, 377 met the inclusion criteria of having an 18F-FDG-PET/CT scan. The majority were diagnosed with a cranial GCA phenotype, and 65% had LVV. The thoracic aorta was the most frequently affected. Cardiovascular disease, diabetes, and older age had a negative association with a positive scan outcome. The OR for having a positive 18F-FDG-PET/CTC scan was lower as the number of days increased. Depending on the cumulative dosage of the GC, the 18F-FDG-PET/CT scan showed an AUC of 0.74, with a Youden index > 60 mg/day. Conclusions: Younger patients showed a higher probability of presenting LVV as detected by the 18F-FDG-PET/CT scan. The timing of the examination and the cumulative dosage of the GC influenced the likelihood of a positive result, with earlier tests being more likely to detect inflammation.

The associations between positive body image, well-being and psychological flexibility in breast cancer survivors

ABSTRACT In Italy, breast cancer survivors are increasing. Body image is a complex posttreatment concern for breast cancer survivors, particularly younger women. This population reports higher levels of body-image concerns associated with higher psychological distress and lower quality of life. Body image concerns and factors that can impact the body image of older breast cancer survivors remain an important but under-explored research area. The purpose of this study is to examine the association of negative and positive body image with both well-being and psychological inflexibility in a sample of breast cancer survivors. 114 women who have completed breast cancer treatment (±5 years) completed a questionnaire to measure the research variables. Hierarchical regressions and indirect effects were performed. Functionality appreciation and body compassion accounted for a significant percentage of the variance of well-being (34%) and psychological inflexibility (50%) of the participants. The indirect effect of body dissatisfaction on well-being and psychological inflexibility through body compassion was significant. The results emphasise the relevance of the positive aspect of body image on well-being and psychological inflexibility. Functionality appreciation and body compassion contribute to understanding the health-status description of these women and could be considered in future health-promotion interventions aimed at reducing psychological distress associated with body image concerns in older breast cancer survivors.

Strategic philanthropy of athletes after transgression: examining the congruence effect of pre-transgression and transgression issues

PurposeThis study comprehensively explains how sports consumers evaluate athletes’ post-transgression philanthropic activities. We specifically focus on the congruence effect between the pre-transgression philanthropic endeavors and the transgression issue, shedding light on the effectiveness of these strategies in reinstating the positive image of athletes and associated entities.Design/methodology/approachThis study employed a rigorous research design, replicating two studies using sports-related (n = 409) and non-sports-related (n = 404) transgression cases. Data were collected by the Amazon Mechanical Turk platform. A series of experimental studies aimed to investigate the congruence mechanism underlying athletes’ post-transgression philanthropic efforts.FindingsWhen the post-transgression philanthropic initiative is related to the transgression, sport consumers are less likely to view it skeptically and are more inclined to positively evaluate the brand attitude and purchase intention, especially when the transgression is unrelated to the pre-transgression philanthropic efforts.Research limitations/implicationsAs is the case with most research, this study has a limitation. This study used a fictitious athlete name to prevent any prior biases or preconceived notions about the athletes and to avoid any unforeseen influences of personal attitudes toward the athlete. However, designing this study around a fictitious athlete may pose construct validity issues because it may not reflect real-life interactions with the athletes. To increase the validity of findings, future research should aim to replicate the current findings using the names of actual athletes.Originality/valueThis unique approach provides valuable insights and equips sports marketers and brand managers with effective strategies to restore the positive image of athletes and associated entities after a transgression has been made public, empowering them to make informed decisions in challenging situations.