Positive Image Research Articles

Examining factor structure of body compassion assessment among university students in India

Although body compassion is a relatively new construct, there is a growing interest and greater importance in the current global scenario of heightened mental health issues. Thus, the construct needs to be researched in different cultures/nations. Body image dissatisfaction is prevalent in India, impacting people across age groups and genders, while self-compassion promotes positive body image and self-worth. Considering the widespread impact of body-related issues on mental health and the positive impact of self-compassion, studying body compassion in the Indian context is crucial. However, the existing scale of body compassion was developed based on data collected mainly from the Western population. Therefore, the present study translated the Body Compassion Scale (Altman et al. in J Health Psychol 25:439–449, 2020) into Manipuri in India. Pearson correlations between the overall and the sub-scales of the original and translated scale resulted in correlation values, r = 0.95 to 0.99 (n = 50, study 1). In study 2 (n = 420), exploratory and confirmatory factor analyses were conducted in which a three-factor solution of the scale having a good fit was observed. Evidence of measurement invariance was also seen across females and males. The findings show that the scale of body compassion transcends cultural variation regarding its applicability as the study replicated the original three-factor solution. Further, it also offers valuable insights for practitioners, providing a clear framework to understand and address body compassion in their work. However, the study is limited to young adults on university campuses.

Coupling Relationship Between Tourists’ Space Perception and Tourism Image in Nanxun Ancient Town Based on Social Media Data Visualization

From the perspective of social media data, this study investigates the coupling relationship between tourists’ spatial perception and tourism image in traditional old urban areas. Using Nanxun Ancient Town as a case study, this paper reveals the interaction and mutual influence between tourists’ perception of space and tourism image in the development of traditional ancient town tourism. We employed Python 3.13.0 to gather 10,789 valuable comments from tourists from Dianping 11.35.3, Ctrip 8.78.4, and Mafengwo 11.2.6. Mini Tag Cloud software is used to analyze the text data, systematically classify the cognitive image of tourists, and identify negative emotional factors. This paper constructs a four-dimensional landscape spatial perception evaluation system centered on “high-frequency words”, “perceptual dimensions”, “semantic networks”, and “emotional tendencies”. The key findings are as follows: (1) Tourists’ spatial perception exhibits pronounced characteristics of subjective preference and emotional attachment influenced by emotional factors. Overall, tourists exhibited positive emotional perceptions, with 59.51% positive emotions, 21.16% neutral emotions, and 19.33% negative emotions. (2) The perception of Nanxun Ancient Town’s tourism image can be summarized into four dimensions. Here are the dimensions in order of how important they are: historical culture and folk heritage (34.18%), perceptions of natural landscape and architectural style (31.03%), perceptions of tourism services and facilities (18.37%), and psychological identity and emotional interaction (16.42%). (3) Tourism image reciprocally influences tourists’ spatial perception. A positive tourism image is anticipated to encourage tourists to explore the spatial details of the ancient town more deeply, enhancing their positive spatial perception and experience. There exists a coupling relationship between tourists’ spatial perception and tourism image. (4) Key aspects of tourists’ perception of Nanxun Ancient Town include its historical and cultural significance, as well as commercialization. Future studies could focus on tourists’ spatial perception and tourism destination brand image building, and tourism policy makers should pay attention to tourists’ perception of Nanxun Ancient Town’s history, culture and commercialization, and use the coupling of the two to improve development and service policies.

Factors associated with eating disorders among Indonesian adolescents at boarding schools.

Eating disorders (EDs) are a significant global issue among adolescents, including those in boarding schools; however, this population remains under-researched. This study investigated the factors associated with EDs among Indonesian boarding school students. Using a cross-sectional approach, 1,400 adolescents were selected through purposive sampling. The study examined factors such as body mass index (BMI), body image, mood, loneliness, and weight loss using a modified combination of questionnaires. Data analysis was performed using logistic regression in SPSS 21 with a significance level of0.05. Four factors significantly influenced the risk of developing ED. A lower BMI (underweight or normal) decreased the risk (OR=0.2 and 0.3, respectively; CI: 0.140-0.360 and 0.231-0.524, respectively). A lower drive for leanness reduced the likelihood of EDs (OR=0.49; CI: 0.347-0.713). Lower levels of muscularity-oriented eating also decreased ED risk (OR=0.39; CI: 0.273-0.573). Conversely, unhealthy weight loss experiences significantly increased ED risk (OR=8.9; CI: 6.728-11.827). These findings highlight the complex factors contributing to EDs risk, emphasizing the need for targeted interventions to address body image concerns, nutritional practices, and weight loss experiences to promote the well-being of students in boarding schools. The implementation of structured health education programs that emphasize balanced nutrition, positive body image, and healthy weight management is recommended to address eating disorders. Nursing and health professionals play key roles in the development and delivery of these programs.

Emotional Disorders, Risk Factors, and Correlations of Post-Partum Depression and Post-Traumatic Stress Disorder with Sexual Function During Post-partum Period

Background: This study aimed to investigate the presence of emotional disorders, the risk factors associated with these disorders, and the level of sexual function observed after childbirth. Additionally, the study aimed to explore how sexual function affects post-partum depression and Post-Traumatic Stress Disorder (PTSD), as well as how these emotional disorders, in turn, impact sexual function. Methodology: A total of 336 women participated in the study, who were asked to complete four questionnaires: a general women’s personal information questionnaire, the Edinburgh Postnatal Depression Scale (EPDS), the PTSD Scale (PCL-5), and the Female Sexual Functioning Index (FSFI). Results: The results showed that 33% of mothers scored on the EPDS above 14 points, which was considered a threshold value for the prognosis of post-partum depression. In addition, the women scored an average of 20.8 points on the FSFI, and thus, their level of sexual functioning was characterized as moderate. According to the total score of the PCL-5 scale, it was observed that 17.6% of the mothers show post-traumatic stress after childbirth and satisfy all four criteria of this scale. Lastly, multiple regression analysis showed that factors such as annual family income and negative body image had a significant contribution to the models. Conclusions: Finally, it was observed that reduced sexual functionality in women is linked to post-partum depression and post-traumatic stress after childbirth. In conclusion, our research emphasizes the need for further exploration of the psychological and emotional challenges women face during the puerperium, which can negatively affect sexual health.

Abstract 2425: AI-powered approaches accurately predict t(11;14) positive multiple myeloma from H&E-stained histologic sections by identifying regions demonstrating lymphoplasmacytic cytology

Abstract Venetoclax, a highly selective oral BCL-2 inhibitor, has demonstrated efficacy in patients with t(11;14) multiple myeloma (MM). Fluorescence in situ hybridization (FISH) is the mainstay methodology to determine t(11;14) status, but requires significant quantities of bone marrow tissue or aspirate and is low-throughput. Herein, we: (i) describe an artificial intelligence (AI)-based model that accurately predicts t(11;14) status from routine H&E-stained MM whole slide images (WSIs) and (ii) demonstrate that the biological signal underlying the model predictions is driven by regions containing the lymphoplasmacytic phenotype of t(11;14) positive MM cells. H&E-stained MM WSIs (n=231) with known t(11;14) status were split into training/validation/test sets (60/20/20), and CNN-based tissue and cell segmentation models were trained from expert pathologist annotations to identify high density regions of MM cells. Additive multiple instance learning (aMIL) models with 5-fold cross validation were then trained using embeddings from pathology universal transformer (PLUTO) foundation model backbone [1], to predict t(11;14) status. To interpret the biological signal underlying aMIL model predictions, nuclear features [2] for MM cells and sparse autoencoder (SAE) dimensions [3] (based on PLUTO embeddings) were extracted from the model-predicted t(11;14) positive and negative regions. Mann-Whitney U test was used to compare distribution of nuclear features between t(11;14) positive and negative regions. Activation frequency (AF) delta (AF in positive images - AF in negative images) was used to find the SAE dimensions most active in t(11;14) positive regions. Validation and held-out test sets were leveraged to evaluate the aMIL model’s performance for predicting t(11;14) status, resulting in AUROC of 0.813 and 0.849, respectively. Upon investigating the regions predicted as t(11;14) positive, analyses revealed that these contained MM cell nuclei with higher circularity, solidity and less variability in shape and size (p-values<0.001 for all comparisons) compared to those predicted as t(11;14) negative. Additionally, SAE dimensions capturing circular cells (SAE-2202) and lymphocytes (SAE-1567, SAE-1355) were significantly more active in model-predicted t(11;14) positive images compared to the predicted negative images (AF delta- SAE-2202: 0.73, SAE-1567: 0.61, SAE-1355: 0.57). t(11;14) status can be predicted with high accuracy using routine H&E WSI. Model predictions rely on biologically meaningful signals based on regions containing MM cells with lymphoplasmacytic morphology. This technology has the potential to facilitate screening for t(11;14)-directed MM clinical trials.

Corporate Communication Strategy in Building Corporate Identity (A Study on RH Petrogas Company in Indonesia)

This study aims to analyze how the corporate identity and corporate communication strategies of RH Petrogas contribute to building the company's image, as well as how internal and external communication influence employees' understanding of the company's identity. Employing a qualitative approach with a case study method, the research reveals that while the company's external communication strategy has successfully built a positive reputation among stakeholders, internal communication still faces challenges in disseminating a consistent understanding of the company's values and philosophy to all employee levels. The findings indicate that many employees, particularly at the operational level, have not fully grasped the deeper meaning of the company's identity elements due to the lack of effective socialization and internal communication. Therefore, this study recommends improving the internal communication strategy to be more interactive and involve various organizational layers to enhance employees' comprehension and engagement with the company's corporate identity. To address these challenges, the study suggests that RH Petrogas should invest in more robust internal communication initiatives, such as implementing interactive forums, regular town hall meetings, and tailored training programs to ensure the company's values, philosophy, and identity are consistently understood and embraced by all employees across the organization. This is crucial for ensuring all employees can understand and internalize the company's corporate identity, enabling them to contribute more effectively in building the company's positive image among stakeholders.

Development of students’ sociocultural competence with the use of war-themed songs

The article is devoted to the features of working with the material of war-themed songs for the purpose of developing sociocultural competence in the context of teaching Russian to foreigners.The relevance of the study is determined by the need to consider the issues of using war-themed songs for the development of sociocultural competence, which meets the guidelines of modern methods of teaching Russian as a foreign language to master the language in the context of a dialogue of cultures, as well as to form a positive image of Russia in the minds of foreigners.The purpose of the work is to reveal the didactic potential of war-themed songs in the linguoeducational process, to prove the effectiveness of using such songs as a didactic tool for developing the sociocultural competence of foreign students, to consider the organization of work using this material in Russian as a foreign language classes.The integration of war-themed songs materials with the aim of improving the sociocultural competence of foreigners was carried out at the South-West State University as part of teaching Russian as a foreign language at the pre-university stage.In the process of the research, general scientific methods of cognition (analysis, generalization), experimental teaching, as well as the survey method and statistical method were used.The research material is the lyrics of war-themed songs, the developed system of tasks for them, as well as the results of a survey of students conducted as part of experimental teaching.The use of war-themed song material in the linguoeducational process with foreign students seems didactically promising for the development of their sociocultural competence. Well-organised work with the selected educational tool within the framework of three consecutive stages (preparatory, main and control) and based on the dialogue of cultures allows us to form and expand the foreigners’ knowledge of Russian traditions, history, Russian mentality, reinforcing their interest in the country, its language, people and culture, contributing to the formation of a positive image of Russia in the foreigners’ minds.

The Cult Personality of Siberia: Construction of the Image of G. N. Potanin in Biographical Sources (History and Modernity)

The study aims to identify and demonstrate the methods and forms of representing the image of the leader of the Siberian regionalists’ movement – G. N. Potanin in biographic. The objectives of the work involve establishing the dynamics of reproduction of the positive image of the educator as a cult figure of Siberia in biographical sources. The methodological platform is the paradigms developed by the French historian J. Revel, who understands biographies as a subjective but unique historical source. The historical and anthropological approach was also important. The toolkit allows us to identify the private and the special in the life and work of the founder of regionalism. The article shows that the authors of the biographies had their own attitudes and varying degrees of involvement in the life and socio-political activities of the outstanding Siberian. This group of written sources is characterized by a variety of narratives about the significance of the educator’s personality. Representative practices, as well as the methods and markers of constructing the image of Grigory Nikolaevich Potanin, have undergone a certain evolution. In pre-revolutionary times, the main narratives were about the individual virtues of the famous Siberian, and about his travels. In Soviet times, biographers were little interested in the personality of G. N. Potanin, emphasizing his professional achievements. At present, there is a high interest in the legacy of the educator. In biographies, the image of the ideologist of regionalism as a multifaceted scientist, educator and public figure of Siberia is updated.

Sustainable development of low-income low-rise housing in Sri Lanka: Issues and challenges

This study examines sustainability challenges in low-income, low-rise housing projects in Colombo, Sri Lanka, amid a severe housing crisis. Using a qualitative explorative approach, it investigates projects over 20 years old, including Gunasinghapura in Premchandra Mawatha, Mihindu Mawatha, and Torrington. Data were gathered through observations and semi-structured interviews, focusing on technical, management, legal, and social issues, and analyzed using 21 indicators of economic, social, and environmental sustainability. Participants included two housing experts from Urban Development Auhtority (UDA), one professional from National Housing Development Authority, Narahenpita Police Crime Branch official, and three household per project, selected via judgmental sampling. Descriptive and thematic methods were used for data analysis. The findings reveal that technical issues like physical defects, accessibility barriers, and inadequate infrastructure pose safety risks and degrade residents' quality of life, increasing repair costs, reducing property values, and causing environmental problems. Management challenges, such as lack of awareness, ineffective governance, and poor maintenance strategies, lead to resident dissatisfaction and hinder sustainable development. Legal complexities and unauthorized constructions exacerbate these issues, correlating with economic impacts from legal disputes and compliance costs, and highlighting environmental challenges in land use and urban planning. Concerns about privacy and mental health have been heightened by social issues like crime, substance misuse, vandalism, and the inappropriate use of communal areas. These problems lead to increased healthcare expenses, decreased productivity, and a negative public image, which ultimately threaten the sustainability of low-income housing initiatives. Thus, Study emphasizes the need to invest in infrastructure upgrades, community education, improved accessibility, enhanced security, and robust legal frameworks. Future studies should focus on developing evaluation frameworks and tackling similar challenges in housing projects for higher-income groups. JBIP, Vol. 17, 2024, pp. 137-156

The Diagnostic Value of Point-of-Care Ultrasonography in the Differential Diagnosis of Azoospermia: Introducing a Concept.

Purpose: The aim of this study was to investigate the effectiveness and reliability of point-of-care ultrasonography (POCUS) in the differential diagnosis of azoospermia. Materials and methods: Records of 175 patients who had previously been diagnosed with normal-volume, normal-PH azoospermia and who had undergone surgical sperm retrieval were reviewed retrospectively. Patients' preoperative evaluations included a comprehensive history and physical examination and a routine scrotal POCUS performed during their initial consultation by a non-radiologist treating andrologist in a clinic setting. Positive scrotal imaging revealed ectasia of the rete testis and/or dilation of the epididymal ductules. Based on their preoperative assessments, patients were guided to undergo either testicular sperm aspiration (TESA)/microsurgical sperm aspiration (MESA) procedures for those with suspected obstructive azoospermia (OA) or microdissection testicular sperm extraction (micro-TESE) for those with suspected non-obstructive azoospermia (NOA). Results: Of the 175 patients, 58 patients had normal follicle-stimulating hormone (FSH) levels (≤12 IU/L) and normal testicular volume. Thirty of them had no secondary signs of obstruction in their scrotal POCUS and subsequently underwent micro-TESE. All were confirmed to have NOA. Twenty-eight patients demonstrated at least two secondary signs of obstruction on scrotal POCUS. Of these, 15 underwent TESA, and 13 underwent MESA procedures. Twenty-seven patients were confirmed to have OA, and one was confirmed as having NOA. Among this cohort of men, the sensitivity of scrotal POCUS in diagnosing OA was 100%, whereas the specificity was 96.8%. Positive and negative predictive values (PPVs and NPVs) were 96.4 and 100%, respectively. Conclusions: Scrotal POCUS is an effective clinical diagnostic tool for distinguishing obstructive and non-obstructive azoospermia. Being noninvasive, safe, and affordable makes it an ideal bedside clinical tool that can serve the skilled non-radiologist clinician reliably.

Analisis Peran <i>Corporate Social Responsibility</i> (CSR) dalam Membangun Citra Positif Bank Syariah di Indonesia

This research examines the role of Corporate Social Responsibility (CSR) in shaping a positive image of Islamic banks in Indonesia, employing a literature review approach to gather and analyze various relevant literature sources. The thematic analysis method was applied to identify patterns and themes that emerged from data related to CSR implementation and public perceptions of Islamic banks. The research results indicate that effective CSR implementation not only enhances the image and reputation of Islamic banks but also fosters customer loyalty and public trust. CSR programs that focus on economic empowerment, education, and health have been proven to have a significant positive impact, as well as creating mutually beneficial relationships between banks and the community. Thus, the integration of CSR in the business strategy of Islamic banks is very important for long-term sustainability and growth.

Strategi Membangun Brand Image Yang Kuat Dengan Fokus Pada Image Branding Di Pt Distribusi Sukses Mandiri

This research aims to build a strong brand image at the company PT DISTRIBUSI SUKSES MANDIRI, with a focus on image branding, the research method used is qualitative with literature study techniques. The results showed that PT DISTRIBUSI SUKSES MANDIRI implemented several key strategies, including brand communication, effective use of social media and strategic places. Clear and engaging communication, as well as responsive interaction on social media, contribute significantly to the company's positive image in the eyes of consumers. In addition, a focus on quality customer service helps create loyalty and trust. This research is to develop an effective branding strategy and maintain customer loyalty.

18F-choline PET/CT in the study of primary hyperparathyroidism: Evaluation of the technique, visual and semi-quantitative analysis and correlation with other imaging techniques.

18F-choline PET/CT in the study of primary hyperparathyroidism: Evaluation of the technique, visual and semi-quantitative analysis and correlation with other imaging techniques.

A Power-Cardioid candidate for wind direction modelling motivated by two South African case studies

Wind energy claims a positive image globally; therefore, accurate modelling of wind direction at generation sites accurately can enhance the potential of this green energy source. The uncertain nature of wind direction can be modelled through probability distributions; in this paper, we propose a flexible yet simple distribution, namely the Power-Cardioid distribution, as an alternative and implementable candidate to model wind direction. After discussing some characteristics, the performance of the Power-Cardioid distribution is evaluated via a simulation study and applied to datasets of two wind farms in South Africa. The numerical results demonstrate that this distribution is a promising and exciting new candidate compared to well-known models within circular statistics.

Promoting a positive investment image of the country. Russian practice

The author examines the theoretical basis for the formation of the country’s investment image based on the analysis of Russian practice, shows key aspects and tools for promoting Russia as an attractive destination for foreign investment, including the role of government policy, international forums and digital promotion strategies; analyzes successful examples from other countries (Singapore, UAE, USA and China). The article provides recommendations on how to improve Russia’s investment image.

Часовня-памятник в станице Сергиевской: кубанские казаки и увековечение памяти о российском императоре Александре II

The article examines the perceptions of the Kuban Cossacks regarding Russian Emperor Alexander II through the lens of the establishment of a chapel-memorial in the Sergievskaya stanitsa in 1882. The study used com-parative-historical and historical-genetic methods, as well as a systems approach. The novelty of the work is determined by both the study of an insufficiently covered topic and the source base, represented by the office materials of the state archives of the Stavropol and Krasnodar regions. Based on the documents introduced into the scientific circulation for the first time, the process of creating a chapel on the territory of the church in the name of the Protection of the Blessed Virgin Mary in the Sergievskaya stanitsa was restored. It is shown that the initiative to perpetuate the memory of the emperor came “from below”, since a positive image of Alexander II as a defender of the Fatherland and Orthodoxy was formed in the consciousness of the Cossacks.

Art and Activism… Challenging the Manosphere: Changing Perspectives on Relationships From a Boys and Young Men’s Perspective

Teaching relationship education (RSE) can be a challenge in schools, and teachers in England are being encouraged to challenge “incel” culture and misogyny through the relationship, sex and health education (RSHE) curriculum within schools (Adams et al 2023). One in six boys aged six to 15 in the UK have heard of Andrew Tate, a social media influencer and self-styled "king of toxic masculinity", and 23% of boys aged 13-15 have a positive image of him (YouGov, 2023). Educational policy recommendations around Prevent and surveillance are designed to counteract boys’ and young men being radicalised into the ‘manosphere’. However, there’s limited research how effective this is (Stahl, et al 2022), and how able teachers are to raise questions about toxic masculinity within a school environment. Between 2012 -2020 we delivered relationship education in schools in Greater Merseyside, UK. This paper presents findings from three all boys schools, working with 72 boys aged 14-15 on a domestic violence and abuse (DVA) prevention project, after the project the boys delivered school assemblies on health and unhealthy relationships to 550 of their peers. The paper presents a case study based on our experiences of using arts and drama to deliver workshop sessions that challenged negative gendered perspectives of relationships. We gathered rich qualitative data during the project which enabled us to explore and understand how the boys’ perceived gender and relationships. We argue arts-based methods can be an effective form of activism to engage boys and young men in discussions of masculinities, relationships, consent and gendered violence. Art enabled the boys and young men to express themselves through creative methods, and workshops explored issues around consent, clothing, and victim blaming, domestic abuse, football related violence, and male rape. We explored the role social media plays in reinforcing, and challenging, negative gender stereotypes and future relationships. It demonstrates the value of the arts as a tool for exploring the social world, especially sensitive topics such as domestic abuse and relationship education.

Clinical characteristics of pancreatic cancer presenting with acute pancreatitis: a propensity-matched cohort study.

The symptoms of pancreatic cancer (PC) are usually nonspecific or absent, and the early diagnosis remains challenging. 7-14% of PC patients present initially with acute pancreatitis (AP). This study aims to distinguish the PC patients initially presenting with AP from simple AP patients, further evaluating the role of endoscopic ultrasound (EUS) in the early diagnosis. We retrospectively evaluated 1376 consecutive patients with AP between 2010 and 2023.To overcome selection bias, we used propensity score matching between PC patients initially presenting with AP and non-cancer-related AP patients. Clinical information, especially EUS were collected for comparison. After matching, 72 patients (PC group) and 216 patients (AP group) were included. The unknown etiology in the PC group was significantly higher than that in the AP group (54.2% vs. 27.8%). Regarding initial symptoms, non-cancer-related AP patients exhibited significantly more abdominal distension, vomiting and fever compared to the PC group (p < 0.05). In terms of lab results, PC group patients had lower serum amylase (p < 0.001), but higher CA19-9, CA72-4, and CA242 levels when compared to AP group patients (p < 0.001). Additionally, AP group patients had more systematic and local complications, and the severity of AP was much higher than that of PC group patients. Moreover, PC patients exhibited more frequent imaging findings, such as pancreatic duct dilation or atrophy, and enlarged lymph nodes (p < 0.05). Notably, the EUS examination in PC patients missing diagnosis initially and PC patients presenting with relapsed AP showed more sensitive results and more detective rates. Pancreatic cancer patients presenting initially with acute pancreatitis tend to exhibit mild, recurrent pancreatitis than common AP patients. EUS holds potential diagnostic value in detecting pancreatic cancer in patients with initially negative cross-sectional imaging and recurrent pancreatitis.

“Making Choices for Yourself”: A Qualitative Visual Methods Study on Adolescent Boys’ Autonomy in Physical Activity

Understanding the factors that promote and discourage physical activity among adolescent boys is critical for their long-term health and well-being. This qualitative study investigates the influence of autonomy on physical activity, emphasizing the importance of choice and volition while considering how masculinities shape motivations and behaviors. Utilizing innovative visual methods across two time periods, 13 boys in the UK aged 13 to 17 participated in photo-elicitation interviews. Initial interviews involved researcher-led photo-boards depicting motivational topics and physical activities. Participants were then asked to take photographs of what motivates them to be active, which were discussed in follow-up interviews 2 to 12 weeks later. This approach facilitated the co-construction of data and findings between participants and the researcher. Reflexive thematic analysis, framed by Self-Determination Theory and masculinity theories, revealed that perceived autonomy significantly influences adolescent boys’ motivation to participate in physical activity. This study highlights the pressure on boys to conform to hegemonic masculine sports environments. Boys in our study who felt restricted by these expectations either sought alternative forms of physical activity or withdrew altogether. In contrast, boys who experienced autonomy over their physical activity choices reported higher intrinsic motivation. We advocate tailoring programs to offer a range of physical activities that accommodate different preferences and gendered behavior. Addressing rigid masculine expectations and ensuring inclusivity in physical activity will help promote active lifestyles, boost self-esteem, and support positive body image for all adolescent boys.

Influence Policy Corporate Social Responsibility to Intention Buy Starbucks Coffee Brand Image In Kediri

This study aims to examine the influence of Corporate Social Responsibility (CSR) policies on purchase intention and brand image of Starbucks Coffee in Kediri. As a globally recognized brand, Starbucks has demonstrated a consistent commitment to CSR, which plays a key role in shaping consumer perceptions. Using a quantitative research method, data were collected through questionnaires distributed to Starbucks consumers in Kediri. The findings reveal that CSR policies implemented by Starbucks have a significant positive effect on its brand image. Additionally, these policies also positively influence consumers' purchase intentions. This indicates that consumers are more likely to purchase Starbucks products when they perceive the company to have a strong and genuine CSR commitment. The positive brand image fostered by CSR initiatives directly contributes to increased consumer interest and loyalty toward the brand. These results underscore the strategic value of CSR in enhancing brand reputation and driving consumer behavior. For Starbucks management, maintaining and developing CSR programs can be a powerful tool in sustaining market presence and customer engagement. Furthermore, the research offers insights for other companies aiming to build strong brand equity through responsible business practices. Emphasizing CSR not only contributes to social and environmental well-being but also provides a competitive advantage in influencing consumer purchase decisions.