Negative Behavioral Intentions Research Articles

Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

Purpose Considering the ongoing discourse on diversity, equity and inclusion, brands aim to develop marketing campaigns that demonstrate respect for all individuals. Despite these intentions, many advertisements still provoke strong negative reactions from consumers due to brand transgressions in social media marketing campaigns that violate these values. The purpose of this paper is to analyze the repercussions that such social media marketing campaigns have on brands, categorizing these campaigns as brand transgressions in social media advertising. Design/methodology/approach This research uses a mixed-method design that includes semi-structured interviews (Study 1), a content analysis (Study 2) and an online experiment (Study 3). Findings This paper clarifies the elements that qualify as brand transgressions in advertising within the diversity, equity and inclusion discourse. The negative electronic word-of-mouth (e-WOM) associated with brand transgressions in advertising comprises negative emotions (e.g. anger, contempt, disgust and hate) and behavioural intentions to penalize the brand (e.g. negative word-of-mouth, brand avoidance and protest behaviours). The negative e-WOM stemming from these transgressions amplifies the adverse consequences for consumer–brand relationships by negatively influencing other consumers through sympathy towards the offended parties. Research limitations/implications This paper offers brand managers guidelines for preventing and managing negative consumer reactions towards brands based on their responses to marketing campaigns that contradict the principles of diversity, equity and inclusion. Originality/value This paper contributes to the literature on brand transgressions related to diversity, equity and inclusion values by exploring their impact on consumer–brand relationships and highlighting the pivotal role of sympathy in perpetuating negative consequences.

전시회의 서비스품질 차원이 감정과 행동의도에 미치는 영향

Purpose - This study aims to analyze the impact of exhibition service quality (interaction, physical environment, outcomes) on the customer emotions and future behavioral intentions of participating companies in order to derive marketing implications. While previous research primarily focused on the perspective of exhibition attendees, this study emphasizes the importance of qualitative growth in MICE (Meetings, Incentives, Conferences, Exhibitions) services through a differentiated marketing strategy targeting participating companies. Specifically, it highlights the significance of the interaction with employees and the quality of outcomes obtained through exhibition participation in shaping customer emotions. Design/Methodology/Approach - This survey was collected from 281 participating companies in this study, and analysis was conducted based on the final 253 participating companies, excluding 28 participating companies that responded insincerely or did not respond. After coding the collected data, a structural equation model was analyzed using SPSS 27 and AMOS 22 programs. Findings - The results manifested in specific participation outcomes were found to influence consumer perceptual evaluations. Notably, by comparing the impact of regret, disappointment, and positive satisfaction on negative consumer behavior, attention is drawn to service quality factors influencing customer emotions. Research Implications - Through this, the study seeks to identify the key service quality elements and outcomes of customer emotions, prompting a discussion on the necessity of managing direct expressions of dissatisfaction, complaints, and negative word-of-mouth resulting from negative behavioral intentions.

Stereotype-driven emotional responses and their impact on discriminatory intentions towards suicidal individuals

BackgroundThis research delves into the role of stereotypes and emotional prejudice in behavioral intentions, particularly towards individuals with suicidal tendencies. The study extends the cognitive-affective-behavioral process model, identifying pathways that negative stereotypes use to impact emotional responses and behavioral intentions.MethodsA cross-sectional online survey was conducted in South Korea, utilizing the largest Korean online panel (1,623,938 users) to recruit 552 eligible participants (49.1% male, 50.9% female) aged 20 and above with online access and no history of suicide attempts. The survey assessed negative stereotypes, prejudices, and behavioral intentions related to suicidal thoughts, employing specific measurements.ResultsThe findings established the correlation between negative stereotypes and both stigmatized emotional responses and discriminatory intentions. The study uniquely demonstrated that emotional responses act as a bridge between negative stereotypes and behavioral intentions towards suicidal individuals. These findings carry profound implications for health psychology, emphasizing the necessity of modifying attitudes to reduce suicide stigma. It was observed that stereotypical perceptions fuel negative emotions, which in turn provoke various behavioral intentions.ConclusionsThe study enhances our understanding of the influential role emotional reactions can have in shaping attitudes. It points towards the potential that addressing emotions holds in the stigma process, enabling people to shift their attitudes about stigmatized individuals, thus establishing intervention opportunities for stigma reduction in health psychology.

Mechanisms of Climate Change Media Effects: Roles of Risk Perception, Negative Emotion, and Efficacy Beliefs

ABSTRACT In the context of climate change communication, this study explores the process through which exposure to media messages about a risk leads to recommended behavioral intentions. We propose a model of this process based on the Extended Parallel Process Model (EPPM) and the Risk Perception Attitude (RPA) framework. Our model analyzes how risk perception, negative emotion, and efficacy beliefs mediate and moderate the effects of media messages on people’s intention to engage in pro-environmental behaviors. A national survey among 1,000 adults in South Korea was analyzed, and the fitting of PROCESS Models 4 and 15 yielded four main findings. First, media exposure was directly and positively related to risk perception, negative emotion, and pro-environmental behavioral intention. However, the significant relation between media exposure and behavioral intention was partly conditional upon efficacy beliefs. Second, risk perception and negative emotion were also significantly related to behavioral intention conditional upon efficacy beliefs. Third, efficacy beliefs significantly moderated the relation between risk perception and behavioral intention, but not between negative emotion and behavioral intention. Fourth, efficacy beliefs served as a moderator for the indirect effect of media exposure on behavioral intention via risk perception and negative emotion.

산불 재난 보도 메시지가 부정적 감정과 행동 의도에 미치는 영향 연구

산불 재난 보도 메시지가 부정적 감정과 행동 의도에 미치는 영향 연구

The dark side of applying Unified Theory of Acceptance and Use of Technology: behavioral intentions toward food addiction and food waste among food delivery applications’ users in China

The “Unified Theory of Acceptance and Use of Technology” (UTAUT) has been extensively employed to discover the factors driving positive adoption of new technologies. However, there is a lack of research on the potential adverse effects of UTAUT driving factors on user behavior. This study aims to fill this research gap by investigating the negative behavioral intentions of food delivery application (FDA) users based on a questionnaire administered in China (n = 428). Using structural-equation-modeling analysis, this study confirms the direct or indirect effects of various UTAUT driving factors, including “performance expectancy”, “effort expectancy”, “social influence”, “facilitating conditions”, “price value”, “hedonic motivation”, and “habit”, on FDA users’ food addiction and waste behavioral intentions. Furthermore, it also highlights the effect of food addiction on food waste. This research reveals more comprehensive driving factors of FDA users’ adverse behavioral intentions that have not been adequately explored in the existing literature, illustrating that elements commonly linked with technology adoption can profoundly strengthen the rewarding effects associated with food addiction and food waste. These findings suggest the potential value of applying UTAUT in predicting users’ adverse behaviors, presenting new avenues for more comprehensive studies and practices in responsible user management within IT-enabled hospitality and tourism businesses.

Male Adolescents with Mild Intellectual Disabilities: Normative Sexual Development and Factors Associated with Sexual Risks

This study aimed to (1) describe male mildly intellectually disabled (MID) adolescents’ general romantic and sexual development, education experience with topics on sexuality and relationships, and frequency of undesirable sexual behaviors and experiences; and (2) explore how sexuality related attitudes, self-esteem, sexual knowledge, and resilience to peer pressure link to MID male adolescents’ sexual and dating violence (SDV) perpetration, SDV victimization and sexual risk behavior. We used baseline data from a randomized controlled trial on a program for psychosexual health promotion and prevention of undesirable sexual experiences for MID male adolescents (N = 120, Mage = 15.03 years), assessed with self-report questionnaires. We examined cross-sectional associations with correlations and (logistic) regression analyses between sexuality-related attitudes, global self-esteem, sexual knowledge, and resilience to peer pressure with SDV perpetration, SDV victimization and behavioral intentions following sexual rejection. Results indicated that male MID adolescents were romantically and sexually active, and reported unsafe sex, 47.7% experienced SDV perpetration and 33.9% victimization. Positive attitudes towards dating violence were associated with having experienced both SDV perpetration and victimization, and more adherence to heterosexual double standards was related to more negative and fewer positive behavioral intentions upon sexual rejection. Participants who experienced SDV victimization had more sexual knowledge. Self-esteem and resilience to peer pressure were unrelated to SDV. Concluding, male MID adolescents are similarly sexually active to the general population but may need more guidance in the form of timely, tailored prevention and education. We provide concrete suggestions such as focusing on changing attitudes and practicing skills.

Effects of biased extrapolation on attitude extremity

AbstractPrevious research has shown that merely thinking about an attitude object can make both positive and negative attitudes more extreme. The present research explored whether a specific type of thought—extrapolating from known to unknown attributes—might make attitudes and behavioural intentions more extreme than reviewing known attributes. In three experiments, extrapolating from a social group's ‘known’ personality traits made positive and negative attitudes and behavioural intentions more extreme than reviewing those traits. This pattern of results occurred whether participants self‐generated extrapolations (Experiment 1) or rated the likelihood of frequently extrapolated traits (Experiment 2). Attitudes were also more extreme after extrapolating traits high versus low in cognitive relevance to known traits, regardless of trait positivity/negativity (Experiment 3). In all three experiments, the effect of biased trait extrapolation on attitude extremity was mediated by more extreme associations with the extrapolated group. The current findings are consistent with attitude theories that emphasize cognitive processes.

Trust in science moderates the effects of high/low threat communication on psychological reactance to COVID-19-related public health messages

ABSTRACT Background As illustrated by the COVID-19 pandemic, communicating evidence-based health recommendations represents a tremendous challenge; among some recipients, public health messages can cause anger and negative cognitions, also known as psychological reactance, and consequently lead to negative attitudes and low intentions to perform the promoted behavior. The present study investigated the role of message characteristics (i.e. high vs. low freedom-threat messages), individuals’ trust in science (i.e. high vs. low trust in science), and their interaction in determining responses to public health messages. Methods We conducted an experimental study, in which participants (N = 228) with high or low trust in science were exposed to high or low freedom-threat messages promoting mask-wearing to reduce the spread of COVID-19 and regular physical activity. Results We found support for the notion that messages imposing high threat to freedom lead to higher state psychological reactance, and more negative attitudes and behavioral intentions. Moreover, our results showed that trust in science has a main and interaction effect (together with message characteristics) on state reactance, behavioral intentions, and – to a lesser degree – attitudes, in the case of COVID-19, but not physical activity messages. The findings remained the same regardless of controlling for other relevant variables. Conclusions While our study has some limitations, such as a rather homogeneous sample, a limited number of experimental stimuli, and a relatively artificial experimental environment, it offers some insight into the important role of health communication recipients’ trust in science and provides advice on how to communicate health recommendations to skeptics.

The Impact of Drug Abuse and Delinquency on Educational Environment Security

Creating and maintaining a secure and supportive educational environment is essential for the success and well-being of university students. This study investigates the interplay between drug abuse, delinquency, sociocultural factors, and the security of the educational environment. Drawing upon a sample of 356 students from the Federal State-Funded Institution of Higher Education—Tomsk State University of Control Systems and Radioelectronics (TUSUR), we employed a partial least squares structural equation modeling (PLS-SEM) approach to analyze the data. The findings indicate that sociocultural security significantly influences students' behavioral intentions, with a confirmed negative impact on the intention to commit delinquency (β = -0.461, p < 0.05). Additionally, student well-being demonstrates a significant negative relationship with the intention to use drugs (β = -0.583, p < 0.01) and the intention to commit delinquency (β = -0.714, p < 0.001). However, the impact of sociocultural security and well-being on the intention to use drugs was not confirmed (β = -0.731, p > 0.05). Furthermore, the study reveals that students' behavioral intentions significantly affect the security of the educational environment. The intention to use drugs and the intention to commit delinquency negatively impact the security of the educational environment (β = -0.635, p > 0.05; β = -0.660, p < 0.05, respectively). These findings contribute to the understanding of the complex dynamics that shape the educational environment in universities. The study highlights the importance of promoting sociocultural security and fostering student well-being to prevent negative behavioral intentions and maintain a secure learning environment. Doi: 10.28991/ESJ-2023-07-05-018 Full Text: PDF

The effect of social devaluation, labeling, and familiarity on children's attitudes and behavioral intentions toward a peer with symptoms of ADHD

AbstractThe present study examined the attitudes and behavioral intentions of 336 children aged 7–11 toward a hypothetical peer with symptoms of attention‐deficit hyperactivity disorder (ADHD) to determine whether they were influenced by labeling, social devaluation, or familiarity. Children read one of five vignettes describing the behavior of a gender‐neutral peer before completing self‐report measures of attitudes and behavioral intentions. Results showed children held predominantly negative attitudes toward the hypothetical peer, which were more pronounced for inattentive than hyperactive/impulsive symptoms. These findings suggest that children were more likely to devalue internalizing rather than externalizing behaviors. Children also reported being more likely to engage in active/recreational and social activities rather than academic activities. In addition, the diagnostic label “ADHD” led to more negative attitudes and behavioral intentions, while knowing someone with ADHD mediated the negative effect of hyperactive/impulsive symptoms on attitudes and behavioral intentions. Finally, significant positive relationships were found between attitudes and children's willingness to engage in social, academic, and physical activities. Policy and practice implications of these findings are discussed.

The Effect of Airbnb Users' Regret on Dissatisfaction and Negative Behavioral Intention.

As the most successful platform for peer-based accommodation sharing, Airbnb has transformed the lodging industry into something much more affordable and accessible for travelers on a budget. Compared to a hotel stay, however, its variability of facility and service has created guests' negative emotions such as regret and dissatisfaction. These emotions may cause stress, which negatively affect mental health. Therefore, we explore the factors that influence Airbnb guests' regret, and investigate the relationship between their regret, dissatisfaction, and negative behavioral intention. Structural equation model is utilized on a total of 456 U.S. consumers to examine the relationship among Airbnb users' responses. The findings indicate that price perception influences regret and dissatisfaction the most. The study also reveals that regret has a positive correlation with dissatisfaction, while does not have an influence on switching intention and negative word of mouth. Based on the result, theoretical and managerial implications are discussed.

Immigrants’ intragroup moral exclusion predicts ingroup-directed behavioral intentions: The mediating role of disidentification

Previous research documents the relationship between negative treatments of outgroup members and moral exclusion. In this study, we expect negative treatments of the ingroup members to be also related to a moral exclusionary mechanism. Next, we hypothesize that the relationship between intragroup moral exclusion and behavioral intentions (both positive and negative ones) targeting the ingroup members, to be mediated by immigrants’ disidentification with their ethnic identity. Using two samples of Iranians (n = 385) and Tunisians (n = 124) living in Italy, we tested the two hypotheses. Results provided evidence that moral exclusion is negatively associated with positive behavioral intentions (active facilitation) and positively associated with the negative behavioral intentions (passive facilitation and passive harm). Results also suggest that this relationship is mediated by disidentification with immigrants’ own ethnic group.

How legitimate are corporate social advocacy campaigns? An examination of the role of legitimacy in stakeholder perceptions of CSA

ABSTRACT Through an online survey, this study examines, under the legitimacy theoretical framework, consumer perceptions of the legitimacy of corporate social advocacy (CSA) actions, with an eye on investigating the mechanisms behind changing attitudes towards CSA. Overall, consumers’ issue involvement and product/service purchase frequency had a positive relationship with CSA legitimacy. In addition, CSA legitimacy was found to be positively associated with trust and supportive behavioral intentions and negatively related to negative behavioral intentions. Only legitimacy perceptions based on moral principles were associated with increased trust and supportive behavioral intentions and decreased negative behavioral intentions. Findings indicate the sources of the legitimacy perceptions of CSA campaigns and provide implications for how corporations should engage in and communicate advocacy campaigns.

The role of trust in sports organization crisis communication: the case of the Houston Astros' sign-stealing scandal

PurposeThe current study examines (1) the relationships among the crisis response, trust and negative behavioral intentions (i.e. avoidance and revenge), (2) the mediation role of trust in the crisis communication of sports organization and (3) the moderation effect of team identification between the crisis response and trust.Design/methodology/approachA questionnaire was used to collect data from 324 Major League Baseball (MLB) fans who met specific criteria (i.e. background information; knowing about the Houston Astros sign-stealing scandal and how the team responded to it). Confirmatory factor analysis and structural equation modeling were employed to test the proposed hypotheses.FindingsThe findings showed that perceived adequacy of the crisis response positively influenced sports fans' perceived trust. This trust was negatively associated with revenge and avoidance intentions. The mediation effect of trust was also found in the relationship between the crisis response and both avoidance and revenge intentions. Regarding the interaction effect of team identification, however, the relationship between the crisis response and trust was not moderated by team identification levels.Originality/valueThe present study contributes to a comprehensive understanding of crisis communication in sports fans' perceptions and behavioral intentions. It illuminates a psychological process through which perceived adequacy of crisis response reduces negative behavioral intentions through trust.

The joint effect of corporate social irresponsibility and social responsibility on consumer outcomes

The questions of when and what consumer outcomes corporate social responsibility (CSR) and corporate social irresponsibility (CSI) would elicit when both are present in the same company remain unclear. This study conducted two between-subjects experiments that explored the independent and interaction effects of CSR/CSI order (CSI first, CSR first, or CSR/CSR at the same time), CSR-CSI domain congruity (congruent or incongruent), and the CSR commitment (high or low) on different consumer reactions. Based on two samples (Study 1 N = 361, Study 2 N = 291) recruited in the United States, the results showed that consumers' negative responses toward the company were stronger when CSI followed CSR than vice versa. Specifically, CSI following CSR triggered consumers’ perceived corporate hypocrisy, which in turn led to negative behavioral intentions. Furthermore, we found that companies face more backlash from consumers if their irresponsible behavior was in the same issue domain (versus different domain) as prior CSR.

Positive and negative valences, personal innovativeness and intention to use facial recognition for payments

PurposeFacial recognition payment (FRP) has been attracting attention as an alternative payment mode. This research aims to investigate the future use of FRP for both mobile payment and point of sale payment.Design/methodology/approachThe body of information on this topic is promoted by proposing the valence framework, where the authors used relative advantage, initial trust, perceived playfulness and need for uniqueness as positive valence, and perceived risk, technophobia and perceived complexity as negative valence. This study also investigated the moderating effect of personal innovativeness on consumers' behavioral intention to use FRP-based payments. The authors collected data from 392 FRP users from China to test the model. The authors used structural equation modeling (SEM) to evaluate the significant determinants influencing FRP use.FindingsThe authors found that relative advantage and privacy risk are the two most influential predictors of FRP use. The findings indicate that personal innovativeness acts as a moderator between negative valence and behavioral intention. This study provides valuable policy guidelines for the mobile or point of sale (POS) payment companies for adding FRP service into their default payment method.Originality/valueFRP is a relatively new technology that has not received much research attention in information system (IS) literature. Most studies on payment investigated enablers, and less effort has been given to study both enablers and inhibitors together. Furthermore, the authors employed SEM-based analysis to identify the most important factors influencing consumers' future use decisions.

대학생의 코로나19에 관한 인식이 관광 행동의도에 미치는 영향

Purpose - In this study, the purpose of the study is to empirically verify the influence relationship between university students by categorizing the factors of perception of COVID- 19 and categorizing the tourism behavioral intention accordingly. Research Design, data, and methodology - To achieve the goal of the study, total of 200 surveys were distributed to the field survey. The data were analyzed using the SPSS 24.0 version program. Frequency, Factor analysis and Multiple regression analysis were used. Result - The results showed that perception of COVID-19 was divided into four factors(emotional anxiety, social anxiety, involvement and access to information), and tourism behavior al intention was divided into three factors(positive, transitional and negative behavioral intention). It was found that university students'' perception of COVID-19 had a significant effect on tourism behavior intention. Conclusions - It was found that only the information accessibility factor had a significant effect on the positive behavioral intention, and the social anxiety factor and the involvement factor had a significant effect on the transitional behavioral intention. Finally, it was confirmed that the emotional anxiety factor had a significant effect on the negative behavioral intention. These findings are expected to help the government and tourism-related companies establish marketing plans and specific basic data on consumer-oriented policies.

Generalizing across behavior settings can make attitudes toward social groups more extreme in the absence of new information

AbstractPrevious research has shown that attitudes can become more extreme through mere thought. The present studies tested whether one specific type of thought—generalizing about a group's traits across settings—makes attitudes toward the group more extreme. We gave participants in four experiments initial information about (fictitious) foreign groups who wanted to enter the United States. The initial information concerned traits the group displayed in a specific type of setting. Participants thought it highly likely the group's traits would generalize across settings. Compared to reviewing the information given, generalizing made both negative (Experiment 1) and positive (Experiment 2) attitudes and behavioral intentions more extreme, regardless of the initial or generalized setting (Experiment 3). Individual differences in correspondence bias moderated the effects of generalizing versus reviewing on attitudes and behavioral intentions (Experiment 4). The current findings offer novel insights into how a specific type of thought can make attitudes more extreme.

The stereotype content model and disabilities

ABSTRACT Using the stereotype content model and behavior from intergroup affect and stereotypes map model, we examined whether stereotype content directed toward specific disabilities conforms to the high warmth/low competence stereotype associated with “disabled people” or whether individual disabilities, or clusters, would elicit different stereotypes. Participants from the USA rated 12 disabilities on perceived warmth, competence, courage, emotions and behavioral tendencies. All disabilities, except schizophrenia and disability, were rated higher in warmth than competence. Four clusters emerged, varying on relative warmth, competence and courage. Pity was the highest rated emotion, and negative behavioral intentions were generally low. Perceived warmth predicted positive behavioral intentions, but mean ratings suggest actual help might be minimal. Results suggest some uniformity in stereotypes of different disabilities, but some variation in stereotypes indicates the need for targeted interventions to reduce prejudice and discrimination against disabled people.