대학생의 코로나19에 관한 인식이 관광 행동의도에 미치는 영향

Abstract

Purpose - In this study, the purpose of the study is to empirically verify the influence relationship between university students by categorizing the factors of perception of COVID- 19 and categorizing the tourism behavioral intention accordingly. Research Design, data, and methodology - To achieve the goal of the study, total of 200 surveys were distributed to the field survey. The data were analyzed using the SPSS 24.0 version program. Frequency, Factor analysis and Multiple regression analysis were used. Result - The results showed that perception of COVID-19 was divided into four factors(emotional anxiety, social anxiety, involvement and access to information), and tourism behavior al intention was divided into three factors(positive, transitional and negative behavioral intention). It was found that university students'' perception of COVID-19 had a significant effect on tourism behavior intention. Conclusions - It was found that only the information accessibility factor had a significant effect on the positive behavioral intention, and the social anxiety factor and the involvement factor had a significant effect on the transitional behavioral intention. Finally, it was confirmed that the emotional anxiety factor had a significant effect on the negative behavioral intention. These findings are expected to help the government and tourism-related companies establish marketing plans and specific basic data on consumer-oriented policies.