ABSTRACT On 12 June 2023, the Ayala Museum in the Philippines launched an exhibition entitled Splendor: Juan Luna, Painter as Hero for the commemoration of the 125th anniversary of the Philippines’ independence from Spain. It showcased Luna’s long-lost work from 1889, Hymen, oh Hyménée. Equally if not more important, however, was the exhibition’s aim to present Luna himself, his life and achievements, positioning him as a hero and protagonist in the nationalist struggle. The event was preceded by many other activities that commemorated Luna as a national hero. Using concepts derived from public memory studies, this paper examines the formation of public memory and its configurations. It delves into the historical context of the evolution of public memory and the institutions and individuals that contributed to this evolution. The paper argues that the public memory of Juan Luna owed to the nationalist reading of his achievements, promoted first by nationalist writers, then adopted and continued actively by the state. Meanwhile, private museums continue to shape public memory through exhibitions that attach Luna’s name to the national narrative. Moreover, public memory is continually shaped by popular memory that arises through ongoing commemorative activities in Luna’s locality.
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