Cave Research Articles

In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement

PurposeSynthetic advertising, which involves creating or modifying ads through artificial intelligence (AI) technology, has recently transformed the field of media and advertising. Despite its emerging importance, our understanding of consumer perceptions in this context is limited. This study is one of the first to explore the impact of synthetic advertising on consumer behavior.Design/methodology/approachAcross two between-subject experimental studies, using coffee shop customers in the USA, we tested how, why and when awareness of falsity in AI-generated corporate social responsibility (CSR) ads affects online brand engagement.FindingsIn Study 1, awareness of falsity in AI-generated CSR ads negatively impacts online brand engagement, with perceived sincerity mediating this relationship. Additionally, a higher level of CSR authenticity mitigates the negative effect of awareness of falsity on online brand engagement. CSR authenticity does not moderate the mediation effect of perceived sincerity in the relationship between awareness of falsity and online brand engagement. In Study 2, the relationship between awareness of falsity and online brand engagement is moderated by brand familiarity. Importantly, perceived sincerity only mediates this effect for unfamiliar brands, not familiar ones.Practical implicationsThis study provides key insights for managers using AI to promote CSR initiatives. While AI can save time and budget, it may lead to negative consumer reactions due to perceptions of insincerity. To mitigate this, companies should focus on enhancing the authenticity of their CSR efforts and humanizing AI-generated ads. Additionally, established brands should be cautious of reduced consumer engagement with AI-generated content, while unfamiliar brands can benefit by emphasizing sincerity in their messaging.Originality/valueThis paper is one of the first studies that discuss how, why and when awareness of falsity in AI-generated corporate social responsibility ads affects online brand engagement.

Risk analysis of underground debris flows in mines based on a coupled weighted Bayesian network

Mines mined by the natural caving method are prone to underground debris flow disasters, resulting in mud gushing blocking roadways, equipment damage and even casualties, which seriously affect the safe operation of mines. To carry out a risk analysis of underground debris flows in mines, quantify the interactions among risk factors in the process of disasters, and identify the main disaster-causing paths, DEMATEL-ISM was used to analyze 18 risk factors related to material sources, geology, water sources and processes. A multilevel network structure model was constructed, and the model was mapped to a Bayesian network (BN). Based on the N-K model, the degree of risk coupling was calculated, the nodes in the BN were coupled and weighted, and diagnostic reasoning for underground debris flows was realized based on posterior probability. The results showed that the risk of debris flow increases with increasing coupling factor. The factors of water source, geology and ore drawing ranked at the top in terms of the probability change rate of the BN nodes, and a main disaster-causing path was obtained by diagnostic reasoning, which provides a theoretical basis for the formulation of underground debris flow prevention and control measures.

Designing an Online Sales System Using a Website

The rapid advancement of technology has significantly influenced the business landscape, pushing traditional businesses to adopt digital platforms to reach broader markets. This research focuses on the design and development of an online sales system (e-commerce) for Coffe ShopSipirok, a coffee shop looking to expand its market presence through a dedicated website. The e-commerce system is designed to enhance customer convenience, streamline purchasing processes, and provide detailed product information, ultimately aiming to increase sales and customer satisfaction. The development process includes requirements analysis, system design, implementation, and testing to ensure the website meets user needs and functions efficiently. The website features a user-friendly interface, secure payment gateway, and a responsive design adaptable to various devices. The implementation of this system not only improves the accessibility of Coffe Shop Sipirok's products but also positions the business competitively within the digital marketplace. Future work will involve continuous system upgrades and integration with advanced features such as customer feedback mechanisms and data analytics to further optimize the online shopping experience.

Brewing Terminologies Used by Baristas: Contextualized Instructional Material for Technical, Vocational, and Livelihood Students

As coffee industries grow, the demand for good coffee is not simply enough nowadays. As a result, lexicons related to coffee, coffee beans, flavors, tools and equipment, and its processes are ever growing; hence, it can be considered “alive”. This study aims to gather coffee-related lexicons to create contextualized learning materials for Technical Vocational Learning (TVL) students, addressing the shortage of resources needed to enhance their coffee brewing skills. This study utilized two methods of acquiring data: 17 baristas from selected traditional coffee shops in the Philippines as participants of the study and books, articles and websites as the corpus of the study. Qualitative content analysis was used to identify common terminologies and their contextualized conceptual and operational definitions, as well as unique lexicons used by local baristas, which were then categorized into flavors, tools and equipment, and processes. After collecting 76 terminologies, it underwent thematic analysis and was categorized according to themes, such as coffee beans, flavors, serving sizes, tools and equipment, and processes. By incorporating these lexicons in the context of education, it will enhance students’ knowledge about coffee culture, industry practices and professional terminology, all of which are necessary for effective communication. This study contributes to the continuous evolution of language in the coffee industry by documenting and analyzing the diverse terminologies used.

Pedestrian Behavior in Static and Dynamic Virtual Road Crossing Experiments

Virtual studies involving pedestrians have gained relevance due to the advantage of not exposing them to actual risk, and simulation setups have benefitted from rapid technical advancements, becoming increasingly complex and immersive. However, it remains unclear whether complex setups affecting participants’ freedom of movement impact their decision-making. This research evaluated the effects of a more realistic approach to studying pedestrian crossing behavior by comparing a perception-action task requiring participants to walk effectively along a semi-virtual crosswalk with a similar experiment using static crossing conditions. Using a CAVE system, two real-world streets were modeled in two different virtual scenarios, varying vehicle speed patterns and distance from the crosswalk. Visual stimuli were presented to two groups of 30 participants, with auditory stimuli adapted accordingly. The impact of various factors on participants’ crossing decisions was evaluated by examining the percentage of crossings, crossing start time, and time-to-passage. Overall, the experimental approach did not significantly affect participants’ crossing decisions.

Impact of Sensory Marketing on Consumer Behaviour: Gender Differences in Aroma, Music, and Visual Aesthetic Preferences in Coffee Shops

The study investigates the impact of sensory marketing on consumer behaviour in coffee shops, with a focus on gender differences. Utilizing sensory stimuli such as aroma, music, and visual aesthetics, the research examines how these elements shape the customer experience. A mixed-methods approach was employed, integrating quantitative survey data and qualitative interview insights. ANOVA results revealed statistically significant gender differences in responses to aroma and music stimuli (p < 0.05), with females exhibiting stronger preferences for ambient scents and males showing a higher tolerance for louder music. Effect sizes indicated moderate-to-large differences in sensory preferences between genders. These findings offer valuable guidance for coffee shop marketers, particularly for brands like Starbucks, to craft targeted sensory strategies that enhance customer satisfaction and loyalty by aligning marketing efforts with gender-specific preferences.

Perancangan Model Bisnis Kaki Bukit Coffee Menggunakan Metode Business Model Canvas

Kaki Bukit Coffee is a coffee shop located in West Bandung Regency, precisely on Jl. Maribaya No.16, Kayuambon, Lembang District, which was founded on December 16 2018. This coffee shop offers various types of drinks, both hot and cold, such as Basic Coffee, Flavored Coffee, Freshener, and Tea. However, Kaki Bukit Coffee faces several challenges, including not achieving its revenue target. This challenge is caused by several factors such as lack of employee capability, limited space capacity, lack of product innovation, many competitors, the influence of rainy weather, less than optimal promotional strategies, and limited use of promotional media only via Instagram. This research aims to identify and overcome the problems faced by Kaki Bukit Coffee through evaluating and designing a new business model using the Business Model Canvas (BMC) method. The improvement process begins with collecting data regarding the current condition of the business model, including customer profiles obtained through questionnaires and analysis of the business environment through literature studies. Next, a SWOT analysis is carried out to understand the strengths, weaknesses, opportunities and threats from internal and external aspects, as well as identifying the value proposition canvas to formulate the right strategy. Several proposals were put forward to solve problems such as in the Value Proposition block, proposals included increasing product variations, offering variations in glass sizes and toppings, as well as providing bundling packages. In the Customer Segments block, the focus is on increasing the number of Lembang customers. For Channels, proposals include increasing the use of online food delivery applications such as GoFood, increasing promotions via social media such as Instagram, adding the ShopeeFood and TikTok platforms, as well as displaying menu lists and linktr.ee on Instagram profiles. In the Customer Relationship block, proposals include offering discounts and promos, providing special promotions for local residents, as well as providing WiFi connections. In the Key Activities block, increasing sales and marketing activities, adding training and HR development programs, as well as improving indoor and outdoor facilities are priorities. In the Key Partners block, namely increasing cooperation with raw material suppliers. Meanwhile, in the Cost Structure block, the proposal includes additional costs for improving indoor and outdoor facilities, training and human resource development costs, as well as costs for WiFi connections. Lastly, in the Revenue Streams block, the focus is on increasing product sales offline and online.

Empowerment of a Community-Based Coffee Shop to Develop an Entrepreneurial Ecosystem through Collaboration with Stakeholders

Empowerment of a Community-Based Coffee Shop to Develop an Entrepreneurial Ecosystem through Collaboration with Stakeholders

The Effect Of Service Quality And Customer Satisfaction On Customer Loyalty In Coffee Shop

This study aims to explore the relationship between atmosphere, employee attitudes, service quality, coffee quality, and customer satisfaction on customer loyalty in coffee shops. The research method used is quantitative with a descriptive approach. Data collection using a survey and distributed via a google form barcode with a questionnaire, a data analysis method using Structural Equation Modeling (SEM). The research findings show that atmosphere, employee attitudes, and coffee quality have a significant effect on customer satisfaction, while service quality does not show a significant impact. Customer satisfaction, in turn, has a positive effect on customer loyalty. This study emphasizes the importance of a pleasant atmosphere, positive employee attitudes, and high coffee quality in increasing customer satisfaction and loyalty. These findings provide valuable insights for coffee shop managers in designing strategies to improve customer experience and ensure their loyalty. Keywords: Atmosphere, Employee Attitude, Service Quality, Coffee Quality, Customer Satisfaction, Customer Loyalty.

The Influence of Price Perception, Service Quality, Store Atmosphere and Word of Mouth on Purchasing Decisions

This research was conducted with the aim of examining the influence of price perceptions, service quality, store atmosphere, and word of mouth on purchasing decisions. The sample used in this research was consumers of the Kopi Kecil coffee shop in Cempaka Putih who had made a purchase and dine-in at least once at the Kopi Kecil coffee shop, totaling 100 people. The data collection method uses a questionnaire. Data analysis uses multiple linear regression analysis. The study results show that partially, price perception has an insignificant influence on purchasing decisions, service quality has an insignificant influence on purchasing decisions, partially, store atmosphere has a positive and significant influence on purchasing decisions, and partially, word of mouth has a positive influence and is significant to purchasing decisions. Managerial implications in this research Managers must understand how price influences customer perceptions, offer product packages at cheaper prices than buying them separately to increase the value perceived by customers, and Collect and analyze feedback from customers to find out areas that need to be improved in service.

‘Meeting God in an ordinary place’. What can we learn from Coffee Shop Sunday about meeting God using the internet to encourage and develop fellowship?

ABSTRACT All are welcome at the ‘common table’ to enjoy the ‘table talk’. How does Coffee Shop Sunday (CSS) (Coventry and Nuneaton Methodist Circuit Project) reflect that alongside pointing people to Jesus? CSS began a worship service in a Coventry Costa Coffee Shop in December 2019, this was severely disrupted with covid-19 restrictions and their concept of ‘meeting God in an ordinary place’ moved online. The internet through Facebook and Zoom became the ordinary place they met God. Since March 2020, the online work has grown from initially meeting four days a week to daily activities with participants from five continents. Two of the principles of CSS are encouragement and fellowship. The paper will explore (1) How the internet became the ‘ordinary’ place to meet God for people from different denominations and cultures. (2) How fellowship is experienced, using Russell’s ‘round table ecclesiology’ model where those present participate in a way which reflects their own journey of ‘faith and struggle’. (3) How does CSS point other people to Jesus through its activities. Barth emphasises that churches or a Christian’s activities should not focus on themselves but ‘point to Jesus’. By reviewing CSS activities, I will demonstrate that they point others to Jesus.

Awareness of insomnia caused by coffee consumption among adults in Jazan, Saudi Arabia.

The Kingdom of Saudi Arabia is the second largest country in the Arabian Peninsula and ranks 61st out of 150 countries in terms of coffee consumption. Excessive coffee consumption is associated with the risk of adverse health outcomes. This study aimed to assess awareness of the effects of coffee consumption and its relationship with insomnia among the adult population in Jazan, Saudi Arabia. A cross-sectional study was conducted with 431 adults in the Jazan region. A self-administered questionnaire was distributed to the participants using an online survey. Data were analyzed using Statistical Program for the Social Sciences, Version 24.0. Of 431 participants, 377 (87.5%) consumed coffee. Females and married women consumed more coffee than their counterparts (91.3%, P < .01; 92.8%, P < .05; respectively), while students consumed coffee (85.2%) less than both the employed and unemployed (P < .05). The proportion of consumption increased from underweight (79.7%) to normal weight (88.5%), and as high as 91.3% among overweight/obese (P < .05). More than one-third of the participants (35.5%) preferred drinking coffee at coffee shops. The most preferred coffee was Arabic coffee (40%), and the major reason for drinking coffee was to change their mood (29.7%). More than half of the participants (54.5%) reported that coffee caused insomnia (P < .01). Awareness-raising initiatives for the negative effects of excessive coffee consumption are important. Longitudinal studies are required in the next stage of research to identify trends such as the motivations and profiles of Saudi coffee drinkers.

Environmental and Human Impact on Ice Caves: The Example of the Wielka Śnieżna Cave in the Tatra Mountains (Poland)

Ice caves are characterised by specific microclimate, defined by the external climate as well as cave morphology (hence the location). They are unique components of Earth’s heritage. The ice formed there holds important paleoclimatic information and can be used to assess the global warming effect on the cryosphere in non-glaciated areas. We present an example from Wielka Śnieżna, the deepest cave system in the Polish Tatra Mountains, located in Tatra National Park (Tatrzański Park Narodowy). There have been no recent studies completed on the topic in this location. We provide the first contemporary results of temperature measurements by analysing microclimatic patterns and their response to global warming. There is ongoing ablation of the Ice Fall located in one of the lower entrances (Śnieżna) showing that the ice level has decreased by around 2 m in the last 10 years. The cave is under a minor human impact as it can be accessed only by professional cavers. However, some practices impact the balance of this fragile environment. By comparing our results with the outside temperature records, we aim to understand how dependent the cave microclimate is on the external fluctuations and changes. The ice in the Śnieżna is expected to be gone in the current century.

Strathalan Cave revisited: Stone Age networks and environments at the foot of the Drakensberg, South Africa

The broader Drakensberg is an important region for understanding population dynamics and adaptation between the Late Pleistocene and Holocene. Here, we announce our campaign to re-excavate Strathalan Cave in the northeastern Cape of South Africa. Strathalan Cave sits at the foothills of the uKhahlamba-Drakensberg at the edge of the Great Escarpment of southern Africa. Well-known for its organic preservation, the site is important for understanding the archaeology of the region. People have occupied Strathalan Cave intermittently from ca. 29 000 years ago (ka), so exploring occupational patterns at sites such as these is a valuable means of understanding Stone Age behaviour during glacial Marine Isotope Stage 2 (ca. 29-14 ka). In this paper, we provide the first detailed description of the geological, geomorphological, sedimentary and environmental context of Strathalan Cave and review previous studies conducted on the site and region. We also introduce the goals of our re-excavation project and present a detailed map of the three cavities that make up the Strathalan Cave complex as part of a new, comprehensive, spatial control system established on site. Given the remarkable preservation of organic materials, Strathalan Cave may provide an important and rare source of archaeological and palaeoenvironmental data for this period. Future work at Strathalan will likely contribute to our understanding of the links between settlement patterns and environmental change. This is especially important given that Strathalan sits at the juncture between different environmental and geographic regions.

How CSR communication and value co-creation shape consumer well-being and brand love in the post-COVID-19 pandemic: evidence from the UK

PurposeDrawing upon the service-dominant logic (S-D logic) and elaboration likelihood model (ELM), this paper provides an integrative model to investigate how argument quality and source credibility of CSR communication affects customer value co-creation behavior, resulting in increased brand trust. Additionally, it unveils how brand trust and the perception of COVID-19 risk influence both brand love and subjective well-being.Design/methodology/approachThe data of this study were collected through survey questionnaire from 304 coffee shop customers using convenience sampling and tested using the partial least squares structural equation modeling (PLS-SEM) technique to validate its model.FindingsThe research findings confirm the positive association between source credibility and customer value co-creation (i.e. customer participation and citizenship behavior). By contrast, argument quality is revealed to have a significantly positive effect on customer citizenship behavior (CCB) but a non-significant effect on customer participation behavior (CPB). Additionally, the study identifies that customer value co-creation behavior significantly promotes brand trust. Finally, findings indicate that brand trust and the perception of COVID-19 risk significantly influence brand love and subjective well-being.Originality/valueThis study contributes to the literature on CSR communication and S-D logic and provides new insights for marketers and advertisers to manage brands in the post-pandemic scenario through CSR communications. Furthermore, this study theoretically extends the ELM model to the CSR communication research. Finally, this study expands the relevant literature by clarifying the relationships between the perception of COVID-19 risk, brand love and subjective well-being.

Стильно, модно, православно: опыт исследования кофейни «ANTIПА»

The article describes the experience of field research conducted during 2023–2024 on the territory of the church of the Holy Martyr Antipas of Pergamon in Kolymazhny Dvor (Moscow), where the “ANTIPA” coffee shop is located. The research addresses the issues of creation, organization, functioning and structure of the public space initiated and supervised by a religious community, as well as social agents who interact with it. The coffee shop “ANTIPA” is proposed to be examined through the lens of five aspects: 1) spatial, 2) social, 3) aesthetic, 4) organizational, 5) economic and labor. The church complex’s adjacent territory can be characterized as a secular space with religious elements, which performs the following functions: 1) a meeting place (as a point on the map where people can meet), 2) a place of communication (as a place where one can spend time socializing), 3) a mediator between the city and religion (as a place that allows residents and visitors of the capital to encounter the religious).

Ten Years of Operating a Center with Large-Scale Virtual-Reality Installations: Developments and Learnings

Abstract Virtual reality (VR) can be found in many fields including art history, education, research, and industry 4.0. Next to lightweight head-mounted displays there are also VR installations, such as immersive 3D screens, large-scale displays, and CAVE systems, that are used in research, scientific visualization, and also the automotive industry. These systems offer high visual quality and collaborative VR experiences for researchers and have long been used in research. We present learnings and insights from ten years of operating and maintaining a visualization center with large-scale immersive displays and installations. Our report aims to answer questions on the benefits and challenges of such a location-based VR center. We broke down the ten years into three phases and discuss the installations themselves, software, and other various developments of the center over time, illustrated with exemplary use cases. Finally, we cover our experiences at the beginning of phase four with the installation of a (novel) LED CAVE and the future (forward-looking) developments we expect for location-based VR centers.

Membumikan Komunikasi Islam dalam Kehidupan Sosial Melalui Warung Kopi di Kota Banda Aceh

The purpose of this research is to identify and provide understanding and invitation to everyone to ground Islamic communication in social life so that communication patterns between people are well maintained in accordance with the principles of Islamic communication. The research method used is a type of library research. his research is carried out by reading, examining, and analyzing various existing sources, in the form of the Qur'an, Hadith, journals and books, as well as other research results related to communication in social life. The results showed that Islamic communication in social life has a very important role in human life, this can be seen from social meaning, social coverage and social support to being able to limit negative words against someone. Islamic communication is a means of conveying or exchanging information using the principles and methods of communication according to the Qur'an as one of the motivations for Muslims to ground Islamic communication in social life directly and through social media. Meanwhile, in the context of coffee shops as a means of social communication in the city of Banda Aceh, coffee shops are not only a place to drink coffee or rest but also a source of the latest information and also a gathering place for various communities, ranging from ordinary people, community leaders, government employees, and so on. The conclusion is that communication is one of the important reasons in society, of course, in the rules of Islam, besides that Islamic communication and social life play a very large role in the context of coffee shops in the city of Banda Aceh.

Determinants of consumer buying decisions: Evidence from Azerbaijani coffee shop market

In a highly competitive Azerbaijani coffee shop market, knowing what drives consumer behaviour is crucial for marketers and businesses looking to separate out from the competition and encourage customer loyalty. The article examines the effects of brand image, product quality and price on consumer purchase intention. The study is based on marketing theory, consumer behavior theory and the concept of customer-centric marketing. The methods of logical-structural, quantitative, factor and regression analysis are used. Within the scope of the research, the data were collected through an online questionnaire. The data set of the study is represented by data from an online survey of 298 customers of coffee shops in the city of Baku, collected in the period April-May 2023. According to the findings of the study, brand image, product quality and price, which are independent variables, have a significant and positive effect on the dependent variable, the purchase intention. The results contribute to the understanding that businesses need to focus on building a strong brand image in order to increase consumer purchase intention. By gaining a deeper comprehension of the factors influencing the purchasing decisions of customers, businesses can create more effective marketing campaigns, increase their market share, develop a solid market position and build consumer loyalty in an increasingly competitive environment. The study adds to the ongoing discussion about customer-centric marketing by throwing new insight on the elements that influence consumer behaviour.

The Role of Purchase Behavior in Consumers' Intent to Revisit and Recommend Coffee Shops in Manila: A Mediation Analysis

The study investigates the influence of purchase behaviour on customers' intentions to revisit and recommend coffee shops in Manila, utilizing a mediation analysis. In light of coffee shops' growing significance as social and recreational venues, this study attempts to comprehend the all-encompassing experience that fosters patron loyalty. The study specifically examines how characteristics such as product, service, price, and physical environment quality influence consumer satisfaction and buying behaviour. These factors then influence consumers' inclination to recommend and return. We employed a causal quantitative research methodology to gather data from 235 customers of coffee shops located in Metro Manila through a structured survey. We used a structural equation modelling technique known as partial least squares (PLS-SEM) to examine the correlations between the variables. The results indicate that the quality of the product and the pricing significantly influence customer satisfaction and purchasing behaviour, two major factors that determine intents to return and recommend. However, there was no substantial direct effect of either physical environment or service quality on purchasing behaviour, indicating the possibility of other factors at play. The study emphasizes how crucial it is to uphold fair pricing policies and excellent standards for products in order to increase client loyalty. It also emphasizes how intricate client experiences may be and how important it is for coffee shops to concentrate on the whole experience rather than just their product lines. For coffee shop owners and managers looking to improve consumer advocacy and retention in a cutthroat industry, the findings offer insightful information.