National Cultural Heritage Research Articles

Design and Development of Qingyang Sachet for Current Lifestyle

Background and Aims: China's General Administration of Quality Supervision, Inspection, and Quarantine (AQSIQ) Wen (No. 39 of 2014) states that Qingyang Sachets is a long-established embroidery treasure. It is handmade with fresh and elegant spices and colorful silk threads, possessing a unique mood. With rich shapes and exquisite designs, Qingyang Sachets pray for good luck to avoid evil, pray for good health to wish for longevity, and hold the wishes of love and prosperity, reflecting all kinds of beautiful visions of life. As one of China's national intangible cultural heritages, it is an important carrier of China's traditional folk culture and has rich historical and cultural significance. However, with the changes of the times and people's lifestyles, the traditional Qingyang Sachets can no longer fully meet the needs of modern people. The purpose of this study is to design new styles and functions of the Qingyang Sachets for Generation Y and Generation Z. The first step of this study is to analyze the text and questionnaires. Methodology: The study starts with text analysis and a questionnaire survey. Classification and purposive sampling of Qingyang Sachets were carried out, traditional and modern Qingyang Sachets were compared and analyzed, and descriptive statistics and content analysis techniques were used for data collection and quantitative and qualitative research. We collected 306 questionnaires and optimized the new design scheme of Qingyang Sachets with the results of the questionnaires. Results: The new program adheres to the principle of "keeping the right and innovation", and strives to enhance the attractiveness and competitiveness of Qingyang Sachets in the market, and to protect and inherit the non-heritage culture. This study also provides a theoretical basis for the product design literature of Qingyang Sachets and practical insights for designers to meet the needs of young consumers. Conclusion: The new program intends to provide young consumers with useful insights and a theoretical foundation for product design, all while enhancing Qingyang Sachets' market attractiveness, competitiveness, and heritage preservation.

The Vernadsky National Library of Ukraine in Times of Independence and Martial Law: Development Strategy, Preservation, and International Co-operation

Abstract This article explores the operational realities faced by the major national libraries in Ukraine during the period of independence and martial law, including shifts in priorities and the development and preservation of digital resources with research and historical-cultural significance at the Vernadsky National Library of Ukraine. It also examines the increased involvement in European open science projects and underscores the critical role of European partnerships in safeguarding national and global cultural heritage, particularly against potential loss during wartime conflicts.

An empirical study of feature extraction for Hubei folk art of carved paper-cutting.

Excellent traditional culture is the root and soul of a nation, which is the carrier of historical precipitation and continuous development. In this aspect, Hubei folk art of carved paper-cutting has important cultural value and historical significance in the composition of Chinese traditional culture, which is a national intangible cultural heritage under key protection and urgently needs to be carried forward. This paper carried out an empirical study using the survey and comparative analysis methods on the feature extraction for Hubei folk art of carved paper-cutting. Through investigation and comparative analysis of vast artworks of Hubei carved paper-cutting, the classics are selected as the representative to extract the regional characteristics, the artistic values, and the composition and modelling methods. Results indicate that the common features exist on the artistic values in beautification of life and education, the composition principles of central-based, symmetry, balanced or conformal, and the modelling techniques using Yin and Yang carving, unobstructive perspective, distortion and exaggeration. However, the regional features in cultural expression, folklore communication, modelling skills are apparent and strong interlinked with the regional historical development in social activities, labor productivity and surrounding environment. This study provides a multi-dimensional perspective for the modern inheritance and development of traditional Hubei artworks of carved paper-cutting with specified characteristics.

UPAYA MENINGKATKAN HALAL ADOPTION PADA TENUN SONGKET ETNIK LOKAL PANDAI SIKEK

The rapid transition of the global halal fashion industry may require a series of innovations and adaptations in the MSMEs sector. Therefore, technology adoption and organizational openness to change are the main challenges for stakeholders. This study was conducted to examine and analyze the effects of technology, organization, and an increasingly competitive environment on halal adoption in the MSME weaving sector. By using a purposive sampling technique with certain criteria, as many as 30 MSMEs owners or members were obtained to contribute and respond to the research questionnaire, and then those responses were analyzed through the Structural equation model technique with Smart-PLS software's latest version. Results stated that halal adoption in the MSMEs weaving sector is not affected by technological and organizational aspects, it is due to a lack of openness to accept the changes, then most of the actors also thought that halal adoption didn’t provide value-added. Therefore, the motivation for human resource development and technology utilization was also low. Halal adoption is significantly affected by environmental aspects. External pressures such as market demand and government regulations will force weaving MSME actors to adapt to the changes for business sustainability and maintaining national fashion cultural heritage.

설화의 무형유산으로서 자질과 자격

The eligibility of a folktale as intangible cultural heritage stems from the qualities it possesses. Therefore, examining whether a folktale exhibits the characteristics of intangible cultural heritage is crucial in determining its eligibility for such status. First, I will organize the qualities of a folktale, especially those that can be related to intangible cultural heritage. A folktale has its own specific qualities in that it is an oral art, a remembered history, and a resource for the imagination of narrative. These unique qualities of a folktale are complete in themselves, but they are directly connected to whether it can acquire legal qualifications as a national cultural heritage. Article 2 (Basic Ideology) of the National Cultural Heritage Basic Law explicitly states the ideological value of a national cultural heritage, and in relation to this, a folktale is in perfect accordance with the following basic ideology as a national cultural heritage. 1) A folktale is the root of our lives. 2) A folktale is the source of creativity. 3) A folktale is an asset of all mankind. 4) A folktale preserves and enjoys the value of a national cultural heritage. 5) Tales can be creatively inherited and developed. 6) Tales enrich life. In addition, among the seven categories divided in Article 2 (Definition) of the Intangible Cultural Heritage Act, tales are the most applicable to “oral traditions and expressions,” so there is no reason why they cannot be designated as intangible cultural heritage. Tales, a type of oral literature, have suffered damage due to our society’s focus on written language. This may be why the importance of tales as remembered history has been overlooked or underestimated compared to recorded history. Not only that, the performance element of tales being told orally has also been underestimated, and they have been treated as a type of narrative prose. In addition, the basic attribute of tales, variability, is not a weakness as art, but rather an area that can greatly contribute to the utilization of national heritage in that it enables infinite creativity. Moreover, in terms of overcoming the limitations of modern literature that focused on probability and leading the postmodern pursuit of improbability, folktales are fully qualified as a national heritage that can become the darling of the times.

북한과 중국의 설화 분야 비물질문화유산 지정 현황과 시사점

The purpose of this paper is to examine the current status and implications of folktales as cultural heritage North Korea and China to find a way to designate folktales as national intangible cultural heritage. To achieve this, we reviewed the current status of folk tales designated as intangible cultural heritage in North Korea and China, focusing on their content, selection criteria, and selection methods. North Korea began designating intangible cultural heritage in 2012, and China in 2006, with folktales accounting for more than 10% of the total list. North Korea has confirmed the designation of 13 folktales as national and local intangible cultural heritage, while China has designated 167 folktales as national intangible cultural heritage. In North Korea, the first criterion for designating a folktale as an intangible cultural heritage is the fact that Kim Il-sung, Kim Jong-il, and Kim Jong-un showed interest in the tale and mentioned it. Second, it is material with content that can be used as a means of public education. Third, it is material that uniquely reflects the historical and local characteristics of North Korea. Fourth, the target of designation is the recreated current publication rather than the narrative prototype of the folktale text. The characteristics that can be confirmed through the list of designations in the field of Chinese folk tales are: First, materials from minority ethnic groups are given priority over oral literature from the Han Chinese, the mainstream ethnic group. Second, the designation is based on the region where the tale is handed down. Third, for tales that are handed down in a wide area, all of the regions where the tale is handed down are designated. Fourth, if additional areas for the transmission of folk tales designated as primary are discovered, the areas for transmission are expanded and additionally designated. Fifth, the designation targets are comprehensively designated as single works or groups of tales, and also include historical records and modern publications. The designation of Korean folktales as intangible cultural heritage can be attempted in various directions. It requires passionate efforts from the national administration and academia with an open perspective regarding the cases of North Korea and China.

국가무형유산 범주로서의 '구전 전통 및 표현'에 대한 검토와 적용

There are 160 items designated as national intangible cultural heritage in South Korea, which can be classified into seven designation categories, however, not a single item has been designated in the category of “oral traditions and expressions.” The National Heritage Administration has recognized the need for new designations in this field and commissioned a two-year project. I criticize this as reflecting a lack of understanding of the “oral traditions and expressions” category and, furthermore, of the designation categories. Since intangible cultural heritage has diverse and three-dimensional characteristics, it is often not possible to limit it to a single category. The designation category is a detailed description of the scope of designation, and intangible cultural heritage can actually have multiple categories. Therefore, classifying intangible cultural heritage into a single category can generate many criticisms. Even UNESCO’s Intangible Cultural Heritage, which has greatly influenced our efforts, selects multiple designation categories (domains) and does not recognize them as affiliated departments. We also point out that using this designated category as a classification and publicizing it as-is can cause the general public to misunderstand a heritage item. To address this criticism, I examined the historical evolution of Korea’s designated categories. “Oral traditions and expressions” is a category that was created in 2016 under the influence of the UNESCO Intangible Cultural Heritage system. Therefore, I explored how this category is used in this system and what heritage actually exists in “oral traditions and expressions.” Currently, 37 of the national intangible cultural heritages are “oral traditions and expressions.” However, these heritages are not limited to “oral traditions and expressions,” but have a complex nature. On the other hand, one thing that cannot be limited to “oral traditions and expressions” is “story culture,” or folktales. There is no room for discussion about the intangible cultural heritage value of folktales and the need to designate them as national or provincial intangible cultural heritages. However, when looking at the criteria of the existing intangible cultural heritage policy, several issues regarding the designation of folktales arise that are discussed.

How Traditional Fishing Villages Move Towards Sustainable Management: A Case Study of Industrial Transformation and Multi-Party Governance Models

The purpose of this study is to explore the key roles and functions of institutions or organizations in the process of the spatial activation and industrial transformation of leisure fishing villages and to summarize this operating model. This study takes Xunpu Village, Quanzhou City, Fujian Province as the research object, which is well-known for its recreational fisheries. It mainly uses case study methods and uses on-site surveys and interviews to understand the formation time, spatial distribution, and business type information of the Zanhuawei shops in Xunpu Village. Zanhuawei, which refers to the traditional hairstyle of Xunpu women, was later applied for national intangible cultural heritage status in China. After the outbreak, the spread of Zanhuawei on the Internet inspired a large number of tourists to visit Xunpu Village to experience Zanhuawei. The study found that (1) Zanhuawei industry replaced traditional fishery and became the leading industry type in Xunpu Village. (2) The operating model led by the government and integrating public and private funds has had a stimulating effect on the revitalization of local commercial and residential space, and a large number of idle spaces have been reactivated. (3) The cooperation model between a large number of investors and local fisherwomen has completely changed the economic model of the village. Zanhuawei industry mobilized all official and media resources to promote spatial activation at various scales, including regions, settlements and commercial spaces.

Consumer Response to PDO Table Olives: An Analysis of Consumer Behavior for Using Ordered Logistic Regression

The table olive sector in Italy is a vital component of the national economy and cultural heritage. Italy ranks third in the European Union and eighth globally in table olive production. Through an analysis conducted from June to September 2023, this study explores consumer preferences, purchasing habits, and the willingness to pay for Protected Designation of Origin certified olives. The study actively contributes to the literature by shedding light on consumer preferences and behaviors regarding table olives, a topic that has been largely neglected in both national and international research. The results reveal insights into how age, gender, educational level, residence city, purchasing location, willingness to pay, and preferred olive types influence consumer behavior. These findings provide valuable information for stakeholders and policymakers to enhance market competitiveness, promote sustainable growth, and preserve Italy’s rich olive heritage.

설화의 국가무형유산 종목 지정을 위한 제언

As Korea joined the “UNESCO Convention” in 2005, Korea implemented the “Intangible Cultural Property Act” in 2016. As a result, a field of “Ra(라). Oral Tradition and Expression”, was newly established, making it possible to designate a national cultural heritage item for folktales. Nevertheless, until August 2024, not a single event has been realized in the designation of national intangible heritage of folktales. This is due to the view that since the 1980s, the traditional Iyagipan(이야 기판) has disappeared, and the transmission of oral stories has also been cut off. However, this recognition is a misunderstanding caused by denying that the current transmission of folktales continues actively through the “Beautiful Story Grandma” project and numerous old story telling channels on YouTube etc. Another position against the designation of folktales as national intangible heritage is the opinion that Gureongdeongdeongsinseonbi(구 렁덩덩신선비), Kongji Patzzi(콩쥐팥쥐) are folktales with global universality and lack uniqueness, and can lead to conflict with other countries. However, the value of folktales can be found in various realization patterns such as national identity and cultural uniqueness. Therefore, the designation of a national intangible heritage item of folktales is an important task to protect our identity and uniqueness. Finally, I would like to suggest some opinions to revitalize the designation of folktales as national intangible heritage items. It is urgent to clarify the value of intangible heritage of the current transmission of folktales and to redefine the definition, category, and classification system of the “Ra(라)” field. In addition, systematic policy establishment and long-term research projects should be promoted, and the discovery of local intangible heritage should be actively supported. Aside from that, the construction of a digital archive of folktales should protect and promote the current transmission of folktales.

Documentation of crimes against cultural heritage of Ukraine: main projects and initiatives with the support of civil society

The article analyzes the projects initiated and implemented by the public, related to the documentation of crimes against the national cultural heritage (NCH) of Ukraine in the conditions of a full-scale Russian invasion. It is noted that the activity of public organizations in documenting crimes against the Ukrainian National Security Service is conditioned by the need to form a single database of crime records of the Russian Federation, which will allow solving a number of issues that will become urgent after the end of hostilities. The classification of motives for crimes against cultural values in conditions of armed conflict is presented; the ways of accounting for cultural heritage and the principles of documenting damage to cultural heritage are outlined. It is emphasized that there is no National Blue Shield Committee in Ukraine, which is being created with the support of the Blue Shield International (BSI) by the decision of four other committees: the International Council of Museums (ICOM), the International Council for the Protection of Monuments and Historic Sites (ICOMOS), International Federation of Library Associations and Institutions (IFLA). Within the scope of the powers of the official representative of the International Federation of Library Associations and Institutions in Ukraine, the NPA "Ukrainian Library Association", together with the official representative in Ukraine of the International Archives Committee, the State Archives Service of Ukraine, once again raised the issue of the creation of the Committee and joined the development of its charter. And although the creation of such a representation in Ukraine does not guarantee protection from Russian vandalism, the international experience of involving non-governmental organizations, representatives of authorities, cultural heritage protection bodies, the State Emergency Service, the National Police, and the Prosecutor's Office in the mission to assess the damage to the NCH in the conditions of the Russian-Ukrainian war will enable in the future, to achieve fair decisions on the implementation of the Hague Convention and to receive funding for the restoration of cultural values.

Technological Use from the Perspective of Cultural Heritage Environment: Augmented Reality Technology and Formation Mechanism of Heritage-Responsibility Behaviors of Tourists

This paper explores the integration of augmented reality (AR) technology within the realm of cultural heritage tourism, particularly its influence on the development of tourists’ heritage-responsibility behaviors. Addressing the recovery and development of Chinese domestic tourism in the post-pandemic period, smart tourism technology innovations have been explored. The research demonstrates that AR, by surpassing physical and temporal constraints, fosters a deeper synthesis of traditional and contemporary cultures, thereby enriching the comprehension of national history and cultural heritage. Employing the stimulus–organism–response (SOR) theory, a theoretical framework is established to elucidate the causal links from AR attributes to perceived usefulness, enjoyment, and behavioral intentions. The analysis reveals that the interactivity, vividness, and novelty of AR significantly augment perceived usefulness and enjoyment, although augmentation quality does not notably impact enjoyment. Both perceived usefulness and enjoyment significantly drive the intention to recommend. This study offers valuable theoretical insights and practical recommendations for the strategic deployment of AR in the sustainable development of cultural heritage tourism.

Research on the digital inheritance and development of Weixian paper-cutting from the perspective of intangible cultural heritage

As a traditional folk art in northern China, Weixian paper-cutting has been listed in the national intangible cultural heritage list and has rich cultural connotations and artistic value. However, with the acceleration of modernization and changes in lifestyle, the inheritance of Weixian paper-cutting faces severe challenges, including a decrease in the number of inheritors, shrinking market demand, and a decline in the younger generation's attention to traditional culture. The rapid development of digital technology has provided a new opportunity for the inheritance and development of Weixian paper-cutting. This study aims to explore the application and practice of digital technology in the inheritance of Weixian paper-cutting from the perspective of intangible cultural heritage protection. The study found that digital technology can not only enhance the cultural communication power of Weixian paper-cutting, but also bring it the possibility of innovative design and broaden its marketization path. Through the analysis of the digital practice of Weixian paper-cutting, this paper puts forward countermeasures and suggestions in the future in terms of digital platform construction, policy support and inheritor training, providing a theoretical basis and practical reference for the sustainable inheritance of Weixian paper-cutting.

The omitted variable: musical bamboos, environmental sustainability, and the ecological implications of an intangible cultural heritage in the Bolivian Andes

ABSTRACT This article examines the heritagization process of the highland flute-making community of Walata Grande, focusing on the environmental sustainability of native woody bamboos used in flute making in the Bolivian Andes. It explores how Aymara flute makers’ involvement in national cultural heritage politics intersects with broader ecological issues of resource use and environmental sustainability from an ecomusicological perspective. Through ethnographic fieldwork among flute makers, bamboo traders, and cultural heritage state officials, I analyse how Walateño flute makers view their cultural heritage as a means of decolonisation, economic protectionism, and tourist promotion. Simultaneously, they avoid discussions about musical bamboos due to concerns over losing autonomy in the management of an essential resource. I conclude that the intangible cultural heritage initiative in highland flute making offers only a limited solution to the challenges of sustaining musical bamboos. Although UNESCO’s Convention for the Safeguarding of the Intangible Cultural Heritage (ICH) advocates for the constant recreation of ICH by heritage communities, it is crucial to consider the material economic structures in which these cultural recreations are embedded and their ecological and environmental implications, especially given the current context of musical bamboo unsustainability.

Research on the Artistic Style and Singing Skills of Zhejiang Folk Songs

Zhejiang folk songs, as a gem within the realm of traditional Chinese musical culture, boast a rich array of artistic styles and distinctive vocal techniques. Their origins can be traced back to various facets of rural life, including agricultural labor, festive rituals, and folk activities, reflecting the diverse customs and cultural heritage of different regions within Zhejiang. Situated on the southeastern coast, the harmonious natural environment of Zhejiang has given rise to a variety of folk song forms, ranging from mountain ballads to farm songs and fishing tunes, each showcasing its own unique charm. Particularly, the refined and understated essence of Jiangnan culture endows Zhejiang folk songs with a poetic and delicate expression in melody and lyrics, culminating in a distinctive artistic style. The dissemination of Zhejiang folk songs is not confined to specific regions; as times change and society evolves, they have gradually integrated into contemporary art realms, becoming an essential part of national and local cultural heritage. Today, amid the diversification of popular culture, Zhejiang folk songs face the challenges of modernization and the struggle of preservation. Nevertheless, they remain a cultural symbol, carrying the memories and sentiments of traditional culture. This is not merely a testament to history but also a reflection of national emotions and artistic pursuits, deserving of in-depth study and preservation.

Exploring the Potential Synergy Between Disruptive Technology and Historical/Cultural Heritage in Thailand's Tourism Industry for Achieving Sustainable Development in the Future

ABSTRACTWhile disruptive technologies such as augmented reality (AR), virtual reality (VR), and mobile apps hold promise for enriching visitor experiences in heritage tourism, their integration necessitates a nuanced approach to ensure the sustainable development of the sector. This study addresses a critical gap in existing research by exploring this specific synergy within Thailand's unique tourism landscape. Through a comprehensive literature review, the study synthesizes existing knowledge on technology integration in heritage tourism, identifying both potential benefits (AR enhancing historical sites) and risks (overreliance on VR and social media's negative impacts). To bridge this gap and navigate these complexities, the research proposes a set of recommendations for a collaborative and sustainable approach. These recommendations prioritize community engagement, environmental consciousness, ongoing research, and collaborative governance. Additionally, they emphasize preserving the authenticity of heritage sites, ensuring technology serves as a tool for cultural preservation, not exploitation. By adopting these recommendations, stakeholders can leverage technology to create a thriving and sustainable heritage tourism sector in Thailand. This ensures both the safeguarding of the nation's rich cultural heritage for future generations and the creation of innovative and enriching experiences for visitors.

Research on the Implementation Path of Integrating Ethnic Traditional Culture into the Art Curriculum of Pre-school Education in Guangxi

In the context of the new era, with the deepening of educational reform and China's increasing emphasis on national culture, cultural heritage and educational innovation have become important topics for social development. Culture is the soul of a nation, carrying its historical memory and values. With the acceleration of globalisation, cultural diversity and cultural confidence have become particularly important. Guangxi province, as a place where Chinese ethnic minorities live, is rich in ethnic cultural resources, and these resources have great potential value in preschool education. The purpose of this paper is to explore the effective implementation path of the integration of traditional culture of ethnic minorities in Guangxi and the art curriculum of preschool education, with a view to promoting the inheritance and development of ethnic culture in Guangxi while enriching the content of preschool education and enhancing the cultural literacy of young children. By introducing the traditional culture of ethnic minorities into the art curriculum of preschool education, the content of early childhood education can be enriched, and the cognition and respect of multiple cultures can be promoted.

An Aesthetic Morphology Approach of Visual Identity on Dong’s Ethnic Costume

The Dong ethnic minority is one of the representative ethnic minorities in China, The Dong ethnic minority has their own unique traditional clothing, The Dongs’ clothing had a long history, they were made by hand by each Dong family throughout the entire process from planting, spinning, weaving, dyeing, sewing and embroidering and decorating. It plays an important role in the life of Dong people, especially in special occasions such as festivals. The Dongs’ clothing had been included in the fourth batch of representative items of national intangible cultural heritage in China. The purpose of this study is to investigate the Dong ethnic minority and Visual identity in Clothing. Symbolic interactionism was the Theoretical basis of this study. The study was a qualitative study that was descriptive and historical in nature. The results were written in a literary/text format. Data were gathered through inspecte of clothing, photos and video records from the library, museum and interviews. Using aesthetic morphological methods to study the components of the design elements of their clothing, A comprehensive interpretation of the role of costume in expressing and symbolising, defining and shaping identity is presented. The findings concluded that the form and style of clothing worn by the Dong people reflect their visual identity and aesthetics. It is hoped that this study will provide an important reference for future research in related fields.

Examining the Effects of Food Consumption Value and Food Image on Tourists’ Intention to Purchase Guilin Rice Noodles

ABSTRACT Gastronomy serves a crucial function in the tourism sector, with distinctive local cuisines greatly enriching the experiences of travelers. This research examines Guilin rice noodles, recognized as a national intangible cultural heritage of China, to investigate the interplay between tourists’ perceived consumption values, culinary image, and purchase intentions. Employing structural equation modeling, the study correlates tangible factors such as quality and price with intangible elements like health benefits, in relation to tourists’ cognitive and emotional responses. Data collected from tourists with direct experience indicate that both tangible and intangible perceived values have a significant influence on the food’s image and the intention to purchase. The results of this study expand upon consumer value theory within the context of tourism, illustrating how evaluations of both tangible and intangible attributes affect decision-making processes. The research advocates for a marketing strategy that emphasizes quality, pricing, health benefits, and novelty, thereby fostering customer satisfaction and loyalty. Furthermore, it highlights the significance of a robust emotional and sensory appeal in strategic marketing efforts, thereby contributing to the body of literature on culinary tourism and consumer behavior.

EXHIBITION OF THE ARMENIAN EPIC POEM AT THE MUSEUM OF ARMENIAN ETHNOGRAPHY

The epic poem ―The Daredevils Sasun‖ is an important part of the national intangible cultural heritage which deserves exhibiting in the environment of ethnographic museum as a symbol of national culture, and as an integral part of the ethnographic museum exhibition. Museums in Armenia have repeatedly organized exhibitions related to the epic poem and mirrored issues on poem‘s themes and motifs, but an exhibition of the Armenian epic poem has not yet been organized. The novelty of the work lies in addressing the problems of organizing the exhibition complex of the Armenian epic in the largest ethnographic museum of Armenia. In our country, the issue of organizing an exhibition of the Armenian epic poem in an ethnographic museum has not yet been studied, which is the novelty of the work. The article highlights the methods and principles of organizing an exhibition, the choice of which is determined by the characteristics of the exhibition theme. The proposed methods for organizing the exhibition complex of the Armenian folk epic follow from the goals and objectives set for the exhibition. The preservation of the objective principle of organizing the exhibition and the use of museum objects in the organized exhibition are emphasized. The funds of the Museum of Armenian Ethnography contain museum objects with themes and motifs of the epic, most of which are examples of decorative and applied art. The inclusion of these items in the exhibition of the Armenian folk epic will provide an objective principle for organizing the exhibition. Along with the improvement of new technologies, the requirements for museum exhibitions are also changing. When organizing a demonstration complex of the Armenian folk epic, moderate use of the latest technological means will contribute to the disclosure of the topic. The Armenian folk epic is an integral part of the national intangible culture, so it is very important to refer to the display of folklore in the ethnographic museum, which displays the culture created throughout the history of the people. We sought to emphasize the importance of the exhibition of the Armenian folk epic in the ethnographic museum for awakening and preserving the collective memory of the Armenian society.