National Vocabulary Research Articles

Morphological Awareness and Cross-Language Transfer

This research investigated how knowledge of word structure (morphology) transfers across languages in an EFL context. The study involved 100 randomly selected students from basic education in Tunisia, with half from Grade 8 and the other half from Grade 9. The students' vocabulary sizes were assessed using an adapted version of Nation's Vocabulary Levels. Additionally, tests for inflectional and derivational morphemes in Arabic, French, and English were used to measure the students' awareness of word structure. The students also completed two tasks involving words that are similar in meaning and form across languages (cognates) in French-English and Arabic-English. The results showed that knowledge of word structure in Arabic did not relate to knowledge of word structure in English, but there were significant connections between knowledge of word structure in French and English. Furthermore, the study revealed that the similarity of English words with Arabic affected the transfer of knowledge of word structure, while knowledge of word structure in French had an impact on both similar and dissimilar English words.

Improving the Production Quality and Competitiveness of Housewife Weaving through the Acquisition of Intellectual Property Rights in the Innovation of Sekir Handloom and Weaving Handloom in Balla Tumuka Village

Housewives weavers in Balla tumuka Village, as the main partners in this activity, carry out weaving activities in a traditional way using godokan tools. This has implications for the low quality of woven fabrics and a long time to make woven products. In addition, Balla Tumuka village is included in the category of very underdeveloped villages, so it also has implications for marketing methods that are not effective and efficient. The second partner in this activity is Bumdes Balla tumuka with the problem of Bumdes activities as a grocery store, so has implications for the lack of development of bumdes. Then, through the nation's vocabulary programme implemented according to the needs of the weaving group of housewives and bumdes, to increase the competitiveness of their respective products through intellectual property, namely trademarks on products owned by Bumdes and Weavers, and Copyright by the Weaving Group on Motifs.

К вопросу о формировании нормы в бесписьменном языке (на примере шугнанского языка)

The article analyses graphic and orthographic variability, as well as issues concerning the standardization process, in an unwritten Pamir language – Shughnani. The source data include a corpus of published and archival Shughnani texts of the 19th–21st centuries and their translation into Russian, as well as dictionaries, and field materials resulting from the author’s field research. We systematise linguistic data by applying an in-depth comparative method, in particular, comparative analysis of culturally marked units, as well as component analysis. There exist no state-institutional structures for regulating social speech activity, and thus no ability to solve theoretical and practical issues in terms of public policy through measures taken in the field of speech culture and language. This situation incentivizes the creation of a written tradition with a unified normative writing system, the compilation of Shughnani-Tajik-Russian, etc. dictionaries reflecting key national vocabulary, and the publication of normative grammars. It also encourages the creation of prose literature, and on this basis, the development of a literary standard. These measures serve to improve the sociolinguistic status of the language and ensure its preservation.

Gender Neutrality Made Easy and Constitutional: Why We Call Members of the House “Congressman” and “Congresswoman,” and Why We Should Not

Abstract How did we come to use and accept “congressman” and, later, “congresswoman” instead of “representative” as the nearly default designation for members of the House, while at the same time referring to senators exclusively by that title? And despite it being inherently inaccurate and unnecessarily binary, this convention for members of the House has gone unchallenged, even as gender-neutral language advances and even as the House of Representatives has considered such things as adding more gender-neutral bathrooms. This article traces, for the first time, the history of “congressman” (and “congresswoman”) conceptualized as a linguistic meme subject to a process of replication and imitation. It explores the first uses of “congressman” prior to the Constitution, how the reporting of elections in the early decades of the republic embedded the use of “congressman” for House members in the national vocabulary, and how the arrival of congresswomen ironically reinforced this convention. This study also uses comparisons to the titles for legislators in American states and other nations to show how exceptional these terms are in being both gendered and institutionally inaccurate. Finally, it draws on that history to argue that the House, press, and public should drop these gendered, civically confusing, and politically inappropriate honorifics in favor of the one specified in the Constitution.

“Sissy Style”

For the past decade, queer and trans rappers have been the dominant force in New Orleans bounce, a dance-centric hip hop genre specific to that city. Inspired by the language of bounce rappers themselves, such as Sissy Nobby, who self-identify as gay and reclaim a once pejorative term to openly express their sexual and gender identities through their performances, music journalist Alison Fensterstock coined the term “sissy bounce” to describe this current phenomenon. Since the genre first developed in the early 1990s, dancing, or “shaking” as it is called locally, has gone hand-in-hand with the music. More recently, bounce dance styles, including twerking, have drawn mainstream attention, fueled in part by controversial performances such as those by Miley Cyrus. “Twerking” is now part of the national vocabulary, but is largely misunderstood, especially its distinctly queer iterations. Drawing on interviews and fieldwork conducted in New Orleans, this article illustrates the ways in which gendered shaking styles have been adapted among its queer and trans participants and its role as kinetic community response to trauma inflicted by Hurricane Katrina. It demonstrates that shaking is an example of both a racialized and gendered performance and a performative act in which gender and racial identity are co-constructed. Finally, it considers the implications of twerking’s exposure on a national stage and how New Orleans bounce artists have reacted. Bounce music and dance are interconnected forms of expression; considering them together helps us to better understand the relationship between sound and gesture in hip hop.

Validated tests for language research with university students whose native language is English: Tests of vocabulary, general knowledge, author recognition, and reading comprehension.

We present five studies aimed at developing an L1 vocabulary test for English-speaking university students. Such a test is useful as an indicator of crystallized intelligence and because vocabulary size correlates well with reading comprehension. In the first study, we tested 100 written words with four answer alternatives, based on Nation's Vocabulary Size Test. Analysis suggested two factors, which we interpreted as the possible existence of two types of difficult words: unknown words for general knowledge and unknown words for specialized knowledge. In Study 2, we attempted to develop a vocabulary test for each type of word, and these tests were then validated in Study 3. Since the test for general words proved too easy for the target population, we improved it in a fourth study by creating and testing more difficult items. Finally, a fifth study was conducted to validate the new test. Unexpectedly, Study 5 found a high correlation (r = .82) between the general knowledge vocabulary test and the specialized knowledge vocabulary test, suggesting that they measure the same latent factor, contrary to our initial assumption. Both tests have high reliability (r > .85) and correlate well (r > .4) with general knowledge, author recognition, and reading comprehension. In addition, a collection of other language tests was used and improved to verify the validity of the vocabulary tests. An exploratory factor analysis of all tests identified three factors (text comprehension, crystallized intelligence, and reading speed), with the vocabulary tests loading on the factor crystallized intelligence, which in turn correlates with reading comprehension. Structural equation modeling confirmed the interpretation.

Turkey: Figures that Speak: The Vocabulary of Turkish Nationalism, by Matthew deTar (book review)

Figures that Speak: The Vocabulary of Turkish Nationalism, by Matthew deTarSyracuse, NY: Syracuse University Press, 2022. 320 pages. $80 cloth; $34.95 paper, e-book.

Эволютивная юридизация лексики: теоретические и методические аспекты

The article discloses the issue of gradual terminological formation of national vocabulary in legal documents. The material for the study was the words and phrases from Article 152 of the Civil Code of the Russian Federation "Protection of the honor, dignity and business reputation of citizens". The investigation of national vocabulary units has enabled to prove that though being incorporated into latest Russian legal texts, they are still deprived of pure terminological status. Having discovered the lack of vocabulary homogeneity, the authors singled out the degrees of legal-term applicability for the texts under study and introduced authentic typology, distinguishing the range of items from national language bulk to special judicial terms. Thus, legal terms are both specialized linguistic units and language units that preserve in their genetic code its national properties: polysemy, variability and potential dynamics, irreducibility to one single meaning. The study shows that legal-term applicability terminology correlates with the stages of evolution in national vocabulary. This assumption is exemplified by the analysis of the words with the same root morpheme chest-with the focus on their semantic development. The synchronous study of legal-term applicability requires elaboration of the method of legal text continuous sampling, which is of applied value for linguistic expertise of judicial texts.

New terminological units and peculiarities of their functioning in the languag

The work examines modern names, which are included in the term system as an organized lexical mass, and are used in other subject areas for the purpose of language economy. The author tries to distinguish between deterrminologization and a family of new terms, which appeared at the beginning of the third millennium in connection with the spread of coronovirus disease, as well as the Russian-Ukrainian war. The goal of the research is to analyze the peculiarities of functioning in the scientific community of some new terminological units that have appeared in our society, caused by the appearance of Kovydou and the unsupported aggression of the Russian Federation against Ukraine. Methods. The work uses a structural-typological approach to the language univercities in a synchronous and diachronic perspective, which is conditioned by the communicative discourse and is tested at the lexical level. Discussion. The innovations that appear in the vocabulary are the result of nominatio n, due to which the language units and the objects they signify are related. Also, there are some non-linguistic phenomena that are mirrored in current realities. The term Convid-19 at extraordinary speed became a part of the scientific community, was integrated into modern languages, underwent graphical adaptation, and took "forgotten" terms with it. The article reveals the peculiarities of the spread of neoterms, which are popularized by means of modern media, as well as due to the development of new technologies. The author tries to demonstrate how terms and nonterms are separated, whether there are some interfaces between the function of terms and general national vocabulary, and whether the term is de-terminologized. Conclusions. The increase in the number of terminological units and, accordingly, the volume of new terminologies, which serve them, is the result of so-called scientific revolutions, The new terminologies they serve are the result of the so-called scientific revolutions, which are carried out under the mighty influence of the factual research, which requires elaboration by means of the lexicon of the general national language.

Русский язык в школах советского Узбекистана (30–80-е гг. ХХ века)

The massive introduction of the study of the Russian language by the Soviet authorities in the schools of Uzbekistan entailed significant changes in the social and cultural landscape of the republic. The Bolshevik state, which carried out a mass experiment to create a “new society” and a “new man” for the first time in history, considered language as an object of special manipulations aimed at achieving certain, not quite linguistic goals. The sphere of application of the Russian language in Soviet Uzbekistan was constantly expanding. The period under review was also marked by a change in the vocabulary fund. A tendency to supplement the national vocabulary with words of Soviet-international origin began to manifest; the words and expressions contained in the potential of national languages, which once used by representatives of the previous generation intelligentsia, gradually started to go out of use. The situation began to worsen due to the multilingualism that arose in different years as a result of the evacuation and migration of the population to Uzbekistan. The number of multilingual speakers increased as a result of the introduction of the local population to industrial forms of production and inclusion in the appropriate social and cultural environment. The large-scale social and cultural engineering project undertaken by the Soviet state to ensure the compulsory teaching of the Russian language led to significant changes in the social and cultural contours of Uzbekistan society; and what is more, it influenced the forms of cultural identity of the indigenous population.

The Effect of Explicit Morphological Instruction on Vocabulary Learning among Yemeni EFL University Students

The purpose of this study is to investigate the effect of explicit morphological instruction on vocabulary learning among Yemeni EFL students. To achieve the purpose of the study, three empirical research tools were used to collect the data: Nation's Vocabulary Levels Test (VLT) Version 1, Morphological Relatedness Test and Morphological Structure Test adapted from Curinga (2014). Experimental design was used in this study. The participants of the study were 40 students randomly selected from the fourth year of the English Department at the College of Education, University of Aden. They were randomly assigned to the experimental group (20) and control group (20). Treatment was given to the experimental group, whereas the control group did not receive such a treatment. At the end, the pre- and post-test scores of the experimental group were compared. Then, the experimental group scores were compared to the control group scores. The results showed that explicit morphological instruction improved students’ morphological awareness and vocabulary knowledge. Furthermore, the results showed that there is a significant relationship between the students' overall morphological knowledge and their vocabulary knowledge. There was a statistically significant difference between the experimental group scores in the pre- and post-tests. There also was a statistically significant difference exists between the experimental group scores and the scores of the control group on the New Vocabulary level test and the Morphological Awareness test. The results also showed that the intervention (morphological instruction) had a significant impact on the participants' performance.

The Influence of French on Vocabulary Knowledge of Arabic-speaking University students learning English as a Foreign Language: A Melting Pot

Purpose: The present study investigated the extent to which background knowledge of the French language could influence English vocabulary learning among EFL university students in Algeria. More specifically, the possible cross-linguistic influence in this context was researched in relation to the growth pattern of the receptive written vocabulary size across the three years of the undergraduate course. Methodology: A cross-sectional research design was used for a total number of 184 EFL Algerian university students. The written receptive vocabulary size was measured using Nation's Vocabulary Size Test (2007) which contained many words with similar orthographic forms as their French equivalents. A comparison between the results of the whole population made it possible to establish the progressive growth pattern from Year 1 to Year 3 of the degree course. Results: Besides a moderate increase of vocabulary size from one proficiency level to the other, and an expected decrease pattern of knowledge from the most frequent English words to the least frequent ones, the positive cross-linguistic influence of French cognates was highly significant as it led to the knowledge of words that were beyond the expected level of most participants. Conclusion/Implication: The facilitative effect of French cognates for EFL learners in Algerian universities is, therefore, an area that instructors and syllabus designers can make use of to maximize the vocabulary learning process.

Vocabulary Size of University of Aden English Language Students

This research paper tried to evaluate the department of English students' vocabulary size by using Nation Vocabulary size tests (VST). The study used a sample of the third level students at the department of English-Faculty of Education-Aden at the University of Aden in three categories according to their academic achievement in the class (High =80-100, Medium= 70-79.99 and Low =less than 69.99). To measure the vocabulary size, the researcher used on Nation and Beglar (2007) (14000) vocabulary size test. Based on the analysis of students correct answers in the VST, the study found that students' vocabulary size ranges between 1000-8000 words with variant percentages. It was found that (80%) of third level students vocabulary size (high 08-100 and medium 70-79.99) is in the range (1000-3000), (76%) of third level students vocabulary size (high 08-100) is in the range (1000-5000) and (51%) are in the range (1000-8000). The study found that (59%) of third level students (medium 70-79.99) are in the range (1000-5000) and (40%) of them are in the range (1000-8000). The third level students (low, less than 69.99) recorded the lowest size by (50%) in the range (1000-3000), (41%) in the range (1000-5000) and only (21%) are in the range (1000-8000). Considering the total word size of the three categories together, the study found that (70%) are in the range (1000-3000), (59%) range in the range (1000-5000) and (37%) are in the range (1000-8000).

Localization of conceptual information in intercultural dialogue

This paper deals with one aspect of mitigating barriers to communication that arise from misunderstandings of the conceptual meanings of national-specific lexical units in the context of university education. The localization of the conceptual information is recognized as a means of such mitigation. The objective of the article is to prove the possibility of applying the term and procedures of localization to the linguistic and cultural interpretation of the conceptual national specific vocabulary for the intercultural dialogue. Whatever the substantive or socio-ethical goals of intercultural dialogue, its purpose is to develop the cognitive system of its participants. Each producer of a dialogue builds its own trajectory of knowledge actualization, relying on its inherent mental and cultural experience, which has been transmitted or formed in contact with the environment, especially in the educational domain. The dialogue becomes a medium of perception, cognition, comprehension, and cognitive adaptation of the cultural and semantic information which is carried by the word-concept, i.e. the problem of localization of conceptual information within another language and culture will be solved. The methodological principle of the research was a combination of cognitive approach to conceptual vocabulary understanding with hermeneutic and linguistic and cultural analysis. To get a better idea of localization in the article, as a methodological technique during the deployment of intercultural dialogue, the author proposes some national-specific linguistic units from the poem “Aeneid” by Ivan Kotlarevsky. Such units form conceptual information and can be part of the dialogue system in various disciplines at Tunisian language institutions of higher education. Specific examples illustrate, as a result, the theoretical assertion that there is a need to study in depth the conceptual information that helps reduce disruptions in the “communicant-communicant” relationship and avoid breaking the communication line in a dialogue.

Difficulties in translating Russian classics: Pushkin’s novel “Eugene Onegin” in English and French

A translator of classical literature is faced with the task of identifying the goal and methods of conveying the national originality of a generally recognized literary masterpiece. The article considers this problem in the context of translations of the novel in verse Eugene Onegin by Alexander Pushkin into English and French. At the same time, it raises the questions of the translators attitude to their own work, the depth of interpretation of the original, the degree of adaptation of the original text for a foreign reader. In addition, a matter of great importance is the translators assessment of the result of their own work, which is reflected in their comments and preface to the translated text. The goal of this research is to substantiate the importance of the linguistic and cultural function of comments and prefaces, which also made it possible to identify the features of the translations themselves and emphasize their continuity. When translating works of classical literature, translators do not limit their task to the translation itself. In this regard, the preface-commentary complex is viewed in the article as an important part of the translators work. The research material includes about 40 English and over 10 French translations made in the 19th, 20th and 21st centuries and presented in chronological order. Mainly those that are accompanied by prefaces and comments were selected for the analysis. The research helps to present the translations of the novel not only in terms of continuity, but also in terms of their authors critical attitude to each other, thus bringing these components of translation into the focus of a professional discussion. As a result of comparing various translations, it is possible to identify the difficulties of literary translation of the novel Eugene Onegin , which include the preservation of its poetic form, the panoramic nature of its composition, including scenes of life of the 19th century Russian nobility, and the national spirit associated with the translation of national and cultural vocabulary. The research confirms that the very fact of numerous translations of this novel, which is paradigmatic for the Russian culture, can be viewed as a form of its worldwide recognition, regardless of the professional and reader's assessment of these translations. This enables us to speak of the existence of a strong tradition that has developed in European translation studies around this particular work.

ОСОБЛИВОСТІ ПЕРЕКЛАДУ УКРАЇНОМОВНОГО КУЛЬТУРНО-СПЕЦИФІЧНОГО ТЕКСТУ АНГЛІЙСЬКОЮ МОВОЮ

The article deals with the ways and methods of cultural specific vocabulary in Mariia Skrypnyk`s translation of the novel On Sunday morning she gathered herbs by Olha Kobylianska in English. It was shown that different methods and means of translation should be combined for successful rendering of national coloring.The relevance of this work is based on the rapid development of Ukrainian culture, literature and economy on the world stage.The aim of the work is to study the peculiarities of the translation of cultural realities of the Ukrainian text.The research is based on the translation-comparative method, the comparative method, the method of translation analysis.Each language group has its own cultural and specific feature.It is established that the cultural-specific vocabulary includes realities, non-equivalent vocabulary, exclamations, proper names, geographical names. The following translation transformations were used for their transmission: transcription, transliteration, tracing, descriptive translation and explanations in the commentary. All these translation transformations are aimed at the successful transfer of nationally marked vocabulary and the preservation of the national colors of a certain nation.Despite the fact that many works by various scholars have been devoted to the translation of non-equivalent vocabulary, translators still have difficulty in conveying the meaning and understanding of realities. Accurate translation of national vocabulary is very important for understanding the text, especially fiction, because it is an important way of intercultural communication.For the successful reproduction of nationally marked vocabulary, the translator must have the necessary knowledge of the semantics and meaning of words in the original language.Because language is dynamic and can change quite rapidly, the translation of culturally specific vocabulary is an inexhaustible topic for research.

Investigating the predictive role of vocabulary in written performance

Existing research recognises the critical role of vocabulary in the acquisition of a second (L2) or foreign language. In the context of L2 writing, it has been established that as vocabulary size increases, so does the ability to write more effective texts. The purpose of this study was to investigate the relationship between vocabulary size and ESL students’ written performance.The participants were 69 Malaysian university students whose writing skills were assessed as part of their English course requirement. Vocabulary size was measured using Laufer and Nation (1990) Vocabulary Level Test (VLT). Performance on the VLT was correlated with writing scores as a measure of written performance. Findings indicated that a majority of participants achieved a mastery level of the 2000-word test but had difficulty in the 3000-word and 5000-word level. Participants’ vocabulary size was also found to be strongly associated with their written performance.These results elucidate the importance of vocabulary knowledge in L2 writing. The pedagogical implication of the current work calls for the integration of vocabulary in writing classrooms.

Toward a Better Understanding of Peripheral Nation-Building Strategies: A Critical Comparison of the Austro-Hungarian Ausgleich and the Canadian British North America Act (1867)

This paper addresses questions about the socio-legal context and mainstream political theories of the peripheral nation-building strategies behind the Ausgleich [viz. the Compromise] and the British North America Act of Canada, both entered into force in 1867. The importance of this research for contemporary political theorizing lies in the fact that at the outset the vocabulary of nationalism was developed in Central-Eastern Europe, and universalised by the new Canadian political science during the last decades of the twentieth century. The paper tackles the issue of the parallel vernacular national-building strategies as common denominators of Austria–Hungary and Canada as they came up in the Eastern-Central European region as well as in the North-American political community in statu nascendi, in order to determine that multicultural part of them which may be universal, and therefore available for both multi-ethnic countries. Although the Ausgleich neither substantiated the multicultural political philosophy nor restricted seriously the Hungarian self-determination, there is widespread disagreement about whether as such it was an expedient means to dismantle the nationalism in the Central-Eastern European region. The paper will maintain that the federalist idea was not applied entirely in Canada in 1867 and even less in the dual state of Austria–Hungary. It appears that nations’ rights as group rights rest on a demonstrable link between particular peoples, their traditional territories, and their living, land-based ethno-cultures in both regions of the world. Given that the Dual Monarchy collapsed after half a century, and given that the splintering was one of the direct and indirect causes of both the First and the Second World Wars, the Eastern-Central European way of dealing constitutionally with the multi-ethnic challenge is usually filed under ‘F’ for ‘Fiasco’. By contrast, ever since the BNA Act came into force, leaving aside for a moment the devastating effects of colonization on the First Nations population, the Canadian model has been one of the most attractive examples of how constitutional design can accommodate competing nation-building agendas within a single state. When exploring these fascinating stories of Canadian and Austro-Hungarian public laws and political theories, this paper will also develop a critical argument that the ethnic/civic distinction is unable to make evident the difference between the two countries in a comparative scrutiny.

Dictionary of the author’s language as a basis for compiling a general language explanatory dictionary

The article discusses the possibility of using author’s dictionaries as sources for replenishing the general language explanatory dictionary of the Ukrainian language. By the beginning of the 20th century, Ukrainian author’s lexicography acquired clear features of a separate vocabulary direction. Index words, concordances, complete and differential dictionaries, monolingual and bilingual have been published. In addition to dictionaries in a book format, electronic dictionaries, online dictionaries are now being created. Оne of the tasks of the writer’s dictionary is to describe the individual characteristics of the author’s language, in a broader sense, to popularize the linguistic personality. On the other hand, the material from the author’s dictionary serves as a factual basis for updating the register, semantic, stylistic characteristics, illustrative material of general language explanatory dictionaries. A number of researchers emphasize the need for a close relationship between explanatory lexicography and the author’s one for the successful development of national vocabulary work. “Dictionary of the language in Hryhorii Kvitka-Osnovianenko’s works” in 3 volumes occupies a special place among the author’s dictionaries for such characteristics as structure, volume. It includes all words, phraseology contained in a six-volume edition of the writer’s works, in other publications, in archival works. Kvitka-Osnovianenko is the founder of the prose genre in Ukrainian literature. As evidenced by the materials of the “Dictionary of the Ukrainian language” in 11 vol., its compilers turned to Kvitka-Osnovianenko’s works to fill in the vocabulary zones. Nevertheless, the materials of the “Dictionary of the language in Hryhorii Kvitka-Osnovianenko’s works” contain language units that may be of interest to compilers of large explanatory dictionaries. These are deminitives that are characteristic of the language of many genres of Ukrainian literature, as well as phraseological units. An example of the author’s non-fiction lexicography is the dictionary of the language of the publicist I.M. Dziuba, which is currently being developed. In Soviet times, the works of a well-known literary critic and publicist were not used as literary sources for the selection of words or illustrative material in explanatory lexicography. The materials of the language dictionary of I.M. Dziuba represent a significant resource for replenishing the vocabulary of the explanatory dictionary, for filling in the structural zones of the dictionary entry. The presented specific examples of word usage by the two authors correspond to lexical, word-formation norms. Further scientific and lexicological study of such linguistic facts will show the possibility of their involvement in explanatory lexicography. Keywords: author’s lexicography, general language explanatory dictionary, vocabulary register, H.F. Kvitka-Osnovianenko, language of works by I.M. Dziuba.

Formation of the language personality in the era of globalization

The article analyzes the ways and consequences of the affect the globalization processes have, on the modern Ukrainian language; innovations of the late nineteenth century vocabulary, that influenced changes of lingual mind, his or her mentality and the formation of modern language personality, which are emerging in society and developing on the ground of self-performance and secured social relationships and interactions ability, and which is a condition and a product of culture, has been thought. All peculiarities of that society, in which they are (i.e. economic and social structure, peculiarities of daily life, social system of intelligent qualities and character features, that are appraised by society and gained in the process of education and upbringing) reflect in the specifics of individuals’ thinking.In the lingual practice of each new generation some specific language peculiarities appear and they are different from the speaking of its predecessors. Due to this the important tendency of the development of national vocabulary begin to be the fashion of separate lexical units, which influence the emergence of the modern lingual personality.Fashionable words are the specific layer of lexis which have words of foreign origin, stylistically confined ones which differ with strange sounds and semantics, high constancy of using them, i.e. which are in the focus of spearheaded lingual attention of modern human.The work given characterizes the concept of “globalism” as a result of adaptation of lingual elements at the phonetical, grammatical and graphical levels. The abilities of the globalization process on how to enrich language, since the flaw of information transmitted has enlarged and qualitatively enriched itself, the information, and on how to shake the language norm, destabilize lingual life, have been analyzed.The conclusions have been made about that is necessarily to define the strategy of the further development of the Ukrainian lexical found in the modern informative environment, necessarily to control the stage of entering of the Ukrainian nation into the globalized world, and that language processes of the modern period should be kept under control by specialists.