National Tourism Industry Research Articles

Research on the brand design and cultural tourism development of Chinese minority festivals from the perspective of ritual theory

Under the background of the current national unity and the integration of culture and tourism, this paper deeply explores the development dilemma of ethnic minority festival activities, reveals the dynamic relationship between ethnic minority festival activities and social structure, and then identifies the root causes of its development dilemma, and seeks to promote its contemporary inheritance and development through brand design. Using literature analysis and theoretical analysis, this paper systematically combs the historical evolution, current situation and challenges of ethnic minority festival activities. Especially in the perspective of ritual theory, in-depth analysis of the cultural connotation and social function of national festivals, as well as its adaptation and change in contemporary social changes. The study found that due to the changes in the social structure, the fracture of cultural heritage and the intensification of external competition, the current ethnic minority festival activities are facing problems such as insufficient inheritance, low popularity and weakening of festival activities. By creating a festival brand with local characteristics and cultural connotation, it can stimulate national pride and cultural identity, promote the integration and development of national unity and cultural tourism industry, reconstruct the social foundation of ethnic festival activities, and enhance their cultural value and market influence. Therefore, we should actively explore and practice the application of brand design in ethnic minority festivals, and make positive contributions to the protection and inheritance of traditional culture of ethnic minorities.

Temporal and Spatial Evolution and Factors Influencing Tourist Resorts in China

Tourist resorts play a crucial role in providing people with diverse and high-quality leisure and vacation options. The development of tourist resorts is integral to the high-quality growth of the national tourism industry. This study utilizes a combination of the nearest neighbour index, kernel density analysis, and geographic concentration index to examine the spatial and temporal distribution of 758 national and provincial tourist resorts in China. The analysis reveals several key findings: (1) the years 1992 and 2015 were pivotal for the development of China’s tourist resorts, with significant government attention and steady growth in the number of national tourism resorts from 2015 to 2023. (2) The distribution of China’s tourist resorts shows an overall uneven distribution at a national level but a more balanced distribution locally. The southeast region exhibits a high and even distribution density, while the northwest region has a lower density and quantity of resorts. (3) Some specific areas have emerged such as the junction of Anhui, Hubei, and Jiangxi provinces as the first core gathering areas and the junction of Shanxi, Jiangsu, and Zhejiang provinces as the secondary core areas. These core areas have gradually weakened and spread to other regions, leading to changes in the distribution patterns of tourist resorts. (4) The distribution of China’s tourist resorts is influenced by various factors, including economic development, resource endowment, source market, and government support. Government support is a key factor in accelerating the development of tourism resorts. These findings shed light on the complex dynamics shaping the distribution of tourist resorts in China.

Study of Learning Motivation Enhancement Strategies for Tourism Major Students in Secondary Vocational Schools

In the post epidemic era, the tourism industry is rapidly recovering and developing rapidly, and the demand for tourism related professionals is growing day by day, secondary vocational colleges and universities tourism majors actively expand enrollment. However, the increase in the number of students is not positively related to the quality, and learning motivation is one of the main factors to improve the quality of secondary tourism students. For secondary tourism students, there are common problems such as lack of interest in learning and lack of learning strategies. Based on the concept of learning motivation, this paper focuses on the group of secondary tourism students, describes the current situation of their learning motivation, analyzes the influencing factors, and puts forward targeted strategies to improve learning motivation. In order to improve the quality of student training, for the development of the national tourism industry positive empowerment.

МІЖНАРОДНИЙ ТА НАЦІОНАЛЬНИЙ ТУРИЗМ В ПЕРІОД СВІТОВОЇ РЕЦЕСІЇ ТА РОСІЙСЬКО-УКРАЇНСЬКОЇ ВІЙНИ: ПЕРСПЕКТИВИ ПОВОЄННОГО ВІДНОВЛЕННЯ

The article focuses on the functioning of the global and national tourism industry after the end of the COVID-19 pandemic and during the first two years of the Russian-Ukrainian war. The relevance of the work is enhanced by the fact that the tourism industry is the first to suffer in times of political and financial crises. But despite this, it is the most profitable in a period of stable functioning of state institutions that ensure overall economic growth. The paper analyzes the importance of stable functioning of the hospitality sector in wartime, further development of the hotel and restaurant business, search for ways to maximize profits, and rethinking the existing foreign experience of countries in the territory of which military operations took place, which had a devastating effect on the tourism sector.
 The development of domestic tourism requires the introduction of innovative approaches (development of new hiking routes, stabilization of mental health of military personnel undergoing rehabilitation, integration of IDPs into social and public life of large cities, reconstruction of old and promotion of new tourist locations in accordance with the needs of time and public demands, development of "memory routes") to expand the list of traditional services and introduction of digital technologies, which facilitates business and expands the range of future consumers.

Research on the Integration Mechanism of Cultural Industry and Tourism Industry Based on the Coupling Coordination Degree Model

Abstract This research constructs an index system and uses the entropy weight technique to calculate index weights in order to assess the growth level of the culture and tourist industries based on panel data of 31 Chinese provinces and cities from 2012 to 2022. A specific grade of coupling coordination level is provided, and the coupling coordination degree model for cultural and tourist industries is developed. The worldwide autocorrelation of the culture and tourism sector is investigated using the Moran index, and the industry’s overall development level is assessed using the entropy weight approach. A relevant empirical study was conducted to investigate the mechanism that encourages the deep integration of the tourist and cultural industries. The findings indicate that the global comprehensive development level of the national culture and tourism industry has tended to increase annually from 2012 to 2019. From 2012 to 2019, the development level of the tourism industry has almost doubled, while the cultural industry’s comprehensive development level has increased by 68.88%. The overall country’s province and city-specific spatial and temporal evolution traits related to the coupling coordination level are not high, and the global autocorrelation analysis Moran index is greater than 0 and less than 0.3, indicating a strong correlation between the integration of culture and the tourism industry across regions. The level of overall coupling and coordination between the tourism and cultural industries is trending upward, but in order to achieve high-quality, coordinated development and encourage the in-depth integration of these two sectors, more capital investment and policy support are required.

The Impact of Tourism on the Economic Development of Regions

Relevance. In modern conditions, the tourism business has an impact on the socio-economic stability of the territories, on the formation of revenues of the budget system.The Russian Federation has a rich cultural and historical potential, which makes it possible to increase the tourism industry by increasing the flow of foreign and domestic tourists. In the article, the authors present official statistics reflecting the importance of the Russian tourism sector and the strategic prospects for its development, which should increase its contribution to the national economy and increase its rating in world indicators.Purpose The main purpose of the work is to assess the role of the tourism industry in the economicdevelopment of the regions of the Russian Federation. It is concluded that in modern realities, due to the unstable epidemiological and geopolitical situation, the tourism market in the Russian Federation has suffered greatly, which did not allow additional revenues to be received by the regional budgets.Objectives. The article solves the following tasks: to characterize the current situation in the field of economic security in the tourism sector of the Russian Federation, to assess the results of the implementation of the state program "Tourism Development".Methodology. The methodological base of the study is based on a set of methods of economic research, united by a systematic approach to the study of this problem.Results. The article presents the results of assessing the impact of apparent challenges in the Russian tourism industry and new opportunities for its further development.Conclusions. To form a stable position in the tourism services market, it is necessary to effectively implement strategic measures that should be in close relationship with the trends of the national tourism industry and the experience of foreign countries in providing a different range of services.

Multi-aspect analysis of scientific foundations for tourism digital ecosystems: multi-source approach

The prospects for the development of the tourism industry are increasingly associated with the introduction of information technologies and the formation of a fundamentally new structure of this sector of the economy, the fundamental elements of which may become digital ecosystems. The article presents the main approaches to defining the essence of the concept of "digital ecosystems" and conceptually considers the classification of digital ecosystems in the field of tourism and hospitality. The classification and advantages of digital platforms acting as a base for building a digital ecosystem of tourism and hospitality are considered. Based on the available world experience, the vectors of digital ecosystems development in various sectors of economic activity are studied and the directions and prerequisites for actualization of the digital ecosystems foundations for the national tourism industry are defined.

Organization of marketing activities in the tourism sphere: modern approach

The article aimed at research of various scientific approaches to «marketing» concept essence defining, defines the main functions and main specific characteristics of marketing activity. The main factors of influence on the marketing activities organization at the tourism enterprise have been determined in view of the tourism product complex nature and the tourism interdisciplinary nature. The impact of the main external and internal factors that prevent the effective development of the industry and the realization of the Ukraine regions tourism potential has been analyzed and quantified. The state and prospects for the national tourism industry development have been studied, and the key tasks of tourist enterprise marketing activities organizing in post-war recovery period have been determined. JEL Classification: A13, M14, M19, M30

Особливості та пріоритети розвитку туризму в Україні

The article discusses the role of tourism in the social and economic development of the separate regions and the country in general. It has been defined that in Ukraine, tourism’s development significantly influences different sectors of the economy, including transport, trade, connection, construction, agriculture, manufacture of consumer goods, etc. The current state of the national tourism industry has been characterised based on analysing the dynamics of tourist flows in Ukraine. It has been determined that despite the preconditions for tourism development in Ukraine, the sector is fully growing its potential not due to the country’s complicated political and economic situation. It has been established that tourist flows in Ukraine are represented by outbound, inbound, and domestic tourism, which is gradually becoming more widespread in current conditions. It has been proven that to encourage (facilitate) the development of domestic tourism in Ukraine, it is necessary to consider the set of actions which, as implemented together, would ensure the priority of domestic tourism in the context of the economic development of the country and replenishment of budgets of all levels. It has been specified that to encourage the development of domestic tourism, it is also crucial to create and ensure the efficient functioning of all required elements of the modern tourism industry, which would enable the possibility of providing excellent tourism services, as well as manufacturing and delivering consumer goods that would meet the requirements of tourists. It has been concluded that positive results of the suggested recommendations for encouraging (facilitating) the development of domestic tourism can be achieved only if implemented comprehensively and with respect to the changes in the market environment. This will allow converting the sector of tourism services into a highly profitable and competitive industry. In its turn, the transformation will guarantee the acceleration of social and economic development of not only separate regions but the country in general, contribute to the improvement in the quality of life of the population, enhance the harmonious development and consolidation of the society, and boost the promotion of Ukraine in the world.

Indigenous tradition, change, and uncertainty in western Honduras: how Lenca potters maintain craft production livelihoods in the face of socioeconomic development

ABSTRACT For the indigenous Lenca people of western Honduras, pottery production represents an economically and spiritually important tradition. Historically exchanged in regional trade networks, pottery is still produced today. However, this tradition is changing due to socioeconomic and political development. Lenca pottery has shifted from utilitarian wares to more aesthetic pieces favored by tourists – a change encouraged by state constructions of national identity. Promotion of what are considered ‘marketable’ indigenous crafts and attractions in the tourism industry has resulted in misconceptions among domestic and international tourists regarding distinct indigenous tradition – like Lenca pottery. Drawing on nine months of fieldwork in the Lenca community of La Campa, Lempira, this research note examines how contemporary pottery tradition may be shaped by state constructions of indigenous heritage and identity, which are reproduced through the national tourism industry. Through the application of neoliberal multiculturalism, this work explores how these political processes restrict Lenca craft producers from benefitting from tourism. To conclude, this article presents empirical evidence suggesting that despite these obstacles, Lenca artisans in La Campa maintain pottery production as a livelihood through innovative choices in altering selling and production methods.

Сurrent trends and ways of further development of the medical tourism market in Ukraine

The article is devoted to the study of the medical tourism market, the peculiarities of its functioning and development in modern economic conditions and the search for possible ways to adapt to the effects of the crisis. The subject of the study is the organizational and economic relations that are formed in the process of adaptation and ensuring sustainable interaction of medical tourism market participants in accordance with current trends and prospects for the transformation of recreation and tourism. The aim of the work is to develop theoretical and methodological provisions for improving the domestic market of medical tourism based on current trends in the global and national tourism industry. Achieving this goal is ensured by the following interrelated tasks: to explore current trends in the global medical tourism market; to compile socio-economic characteristics of the development of the medical tourism market in Ukraine; identify systemic problems of medical tourism market development in Ukraine; identify promising areas for modernization of the medical tourism market in the post-crisis period. The methodological basis of the research consists of a systematic and program-targeted approach, monographic, graphic, economic-statistical and heuristic methods of scientific research. The following results were obtained. The tendencies of development of the tourist branch of Ukraine are analyzed and the socio-economic characteristic of the development of the medical tourism market in Ukraine is made. Systemic problems of medical tourism market development in Ukraine are revealed. Perspective directions of modernization of the medical tourism market in the post-crisis period are determined. Conclusions. The most promising and timely areas of transformation of the medical tourism market are the introduction of new forms of tourism in the field of medical tourism in terms of restricting freedom of movement between countries and regions, as well as reducing the purchasing power of potential tourists; expanding the possibilities of medical tourism through the use of modern innovations, especially in the context of the introduction of elements of digital technologies; expanding the range of medical tourism export programs; development of partnerships with other participants in the tourism market and related industries in the context of the formation of cluster structures, expanding networking and participation in interregional and international projects.

Travel Risk Perception in a Health Crisis Caused by the Covid-19 Virus: The Case of Serbia

According to the duration of the health crisis caused by the COVID-19 virus, this study examines Serbian tourists’ perception of risk (travel risk, destination risk, health and psychological risk, and financial risk) in two different periods of the crisis. The collection of primary data was performed using the questionnaire technique, and the research was conducted during May 2020 (363 respondents) and January 2021 (360 respondents). The research findings revealed that the perception of risk is higher in the first period of the health crisis compared to the second observed period, except for health and psychological risk (higher in the second period of the crisis). After observing both periods of health crisis and the examined control variables (gender, age, monthly income, level of education, travel intention, crisis period), the findings of linear hierarchical regressions indicate that the perception of travel risk and health and psychological risk is significantly influenced by education and travel intention, while the perception of destination risk and financial risk is influenced by travel intention. The results of the cluster analysis identified three characteristic clusters ("carefree", "relaxed", and "concerned") and a change in cluster composition during two periods of the COVID-19 crisis. The results of the study are discussed, the implications are stated, and the directions of further research are suggested. Implications for Central European audience: The study's findings contribute toward understanding the risk perception of travel in the period of health crisis caused by COVID-19 infection, which can help destination and marketing managers form strategies to reduce risk perception, which is crucial for the recovery of the national and global tourism industry. Also, the findings of the cluster analysis have significant marketing implications for travel organizers and tourist destinations since the recovery of tourism will depend on their ability to develop strategies to attract different segments of Serbian tourists in the crisis and post-crisis period.

Military tourism as a peculiarity of tourism development in a post-conflict territory


 
 
 
 One peculiarity of tourism development in the post-conflict territories of the Ukraine-controlled part of Donetsk and Luhansk regions is the possibility of development of military tourism and this is the urgent problem considered in the proposed article. The relevance of the article lies in the possibility of exploiting the existing negative factors in certain eastern territories and turning them into a source of interest and a point of no return. Military tours can have an enormous educational and instructive value both for the younger generation and for all people’s understanding of what conflict situations can lead to. The aim of the work is to develop proposals for the creation of innovative military tours as a feature of post-conflict tourism development in the affected area. General scientific methods, namely analytical, comparative-geographical, historical and marketing analysis are applied. World experience in organizing military tourism was analyzed and some recommendations for organizing such tours in Ukraine, and particularly in Luhansk and Donetsk regions, were revealed. The author’s classification of possible military tours in our country is offered. Recommendations on development of military tours to Ukraine are formed. Ukraine-controlled parts of Luhansk and Donetsk regions are evaluated as potentially promising areas for military tourism development. We have suggested specific tourist locations for creating military tours and developed proposals for creating innovative military tours as a feature of post-conflict tourism development in the affected areas in Ukraine’s eastern regions. The organizational mechanism of creating and promoting military tours on the tourism market on the example of the eastern territories of Ukraine has been studied. It is determined that military tours in the post-conflict times can become one of the promising directions of economic development of the eastern regions of Ukraine. The key provisions, factual material and conclusions of the article can be used for further research into the process of tourism development in Luhansk and Donetsk regions in order to develop the national tourism industry. In the future, similar tours may be developed throughout the region after the reintegration process.
 
 
 

Halal Tourism as a Means of Empowering the People's Economy

This study aims to explain the economic empowerment of the people based on halal tourism based on the Qur'an. The large number of global Muslim tourists visiting Indonesia, makes halal tourism potential to be one of the sectors driving Indonesia's halal industry. There are no less than 140 million Muslim tourists with online shopping of USD 35 billion every year. This is a challenge as well as an opportunity to make halal tourism a national tourism industry and a means of empowering the people's economy. This study used descriptive qualitative method. The results of the study indicate that the development of halal tourism can be used as a means to empower the people's economy. Opening up greater job opportunities thereby reducing unemployment. Improving the welfare of the people by opening up business and job opportunities. Can increase the income of the people so that it has an impact on increasing the ability of the community to be able to live more prosperously.

EUROPEAN EXPERIENCE OF TOURIST SERVICES MARKET DEVELOPMENT IN THE POST-PANDEMIC PERIOD: TRADITIONS AND INNOVATIONS

Objective. The objective of the present article is to study the possibilities of implementing European experience in the tourist services market development in the post-pandemic period to increase the potential of the tourism industry of Ukraine. Methods. The theoretical and methodological basis of the study is the position of modern economic theory, management theory, scientific works of domestic and foreign scientists in the field of tourism market development. The methods of comparison, abstraction, analysis and generalization, as well as tabular and graphic modeling, the method of modeling complex systems were used in the research Results. Authors have studied the main challenges of the development of the tourist services market for the EU countries, determined the peculiarities of the functioning of the European tourist services market, studied the experience of its development in European countries as an important component of the state tourism policy; analysed growth rates of international tourist arrivals in the pandemic and post-pandemic period of 2019-2020. Much attention is paid to the search for strategic alternatives for the development of the tourism industry in EU countries in the post-pandemic period and the peculiarities of their implementation in the national tourism industry through changes in tourism products and consumer needs. The factors of the tourist services market development in the EU countries are identified, the development and creation of the latest types of tourism, digital transformation of the tourism sector, active use of augmented and virtual reality applications in the tourist services market, activation of online presence, etc. are included. Conclusions were made regarding the importance of implementing the European experience in the development of the tourist services market to increase the potential of the tourism industry of Ukraine.

Research on the Integrated Development of National Culture and Tourism Industry in Ganzi Prefecture

Research on the Integrated Development of National Culture and Tourism Industry in Ganzi Prefecture

Стратегические приоритеты развития горнолыжного туризма в миреи России

The article provides a strategic analysis of ski tourism development at the national and global level. The identified global, national and regional trends form new opportunities for the tourism industry, significantly changing its functioning model, strategic priorities, goals and objectives. Tourism industry enterprises should realize the planned shifts and build a new or adjust existing development strategies to ensure long-term functioning in the market. The strategic initiatives proposed in the article are based on the theoretical foundations of the Russian school of strategizing developed by V.L. Kvint, an academician of the Russian Academy of Science, a practical scientist with extensive experience in the field of strategizing big domestic and international companies. The purpose of study ‒ to determine the strategic priorities for ski tourism development in the world and in Russia based on the theory of strategy and methodology of strategizing academician V.L. Kvint. The definition of strategic priorities for the national sky industry should also be based on the resource potential of the industry (natural, recreational, infrastructural, financial, personnel and etc.) and take into account the historical features of the national tourism industry development. For today the consumption model in ski tourism is undergoing essential changes from the primacy of the sports component in it, to an increase in attention to entertainment and après-ski, when skiing is not the main motive for traveling to the mountains, but one of the great variety of attractions on the mountain. In the conditions of excess demand over supply of services, the strategic task is to retain the existing client base and attract the younger generation to the ski culture, as well as the collaboration of ski leisure with other types of pastime within the city (construction of indoor ski centers within the city). Digitalization of all aspects of society’s life has formed a new standard for providing of travel services - a comprehensive customized service of high quality and the seamlessness of its provision to the consumer, which modern ski complexes should also meet.

Tourist attraction of the Great Silk Road in the Republic of Kazakhstan

Мақалада Ұлы Жібек жолы мен оның Қазақстан арқылы өтетін жолдары адамзат өркениетінің бірегей тарихи ескерткіші ғана емес, сонымен қатар Ұлттық туризм индустриясыны инфрақұрылымының, орталықтары мен объектілерінің болашақ тірек каркасы екендігі көрсетілген. Бүгінгі таңда қазіргі заманғы көлік магистральдарымен қоныстану жүйелерімен және мәдени даму орталықтарымен таңқаларлықтай сәйкес келетін Ұлы Жібек жолының маршруттары Еуропа мен Азия, батыс пен шығыс арасындағы ерекше көпірге айналуда, бірақ қазір трансұлттық туристік магистраль ретінде Ұлы Жібек жолы әлемдік тарихта өзіндік орны бар кең ұғымды мағына беретіні белгілі. Жібек жолы адамзат үшін бірегей мәдени құндылық болып табылады. Сондықтан ЮНЕСКО ежелгі халықтар қазіргі ұрпаққа қалдырған зор мұраны зерттеуге ғана емес, сақтауға да ерекше көңіл бөледі. Сондықтан Жібек жолы мәселесі күні бүгінгіде маңызды.

Проблемы и перспективы управления развитием лесного туризма в Российской Федерации

The development of the national tourism industry involves the development and promotion of new tourist destinations within the country. The aim of this work is to develop practical recommendations for the development of forest tourism in spe- cially protected natural areas. The article identifies the main trends in the development of tourism activities in the forests of specially protected natural areas. The author conducted a SWOT analysis that demonstrated the advantages and threats of this type of domestic tourism for the Russian Federation. The main attention is paid to the issues of development, promotion, and increasing of the attractiveness of forest tourism in the country. The theoretical provisions presented in the article can be applied in scientific and educational activities, and practical recommendations will be useful for municipal and regional authorities developing and implementing programs for the development of new types of domestic tourism in order to meet the target indicators of the Tourism and the Hospitality Industry national project.

COVID-19: Nosedive for Indian tourism

One of the kinds of humanitarian disasters, the novel coronavirus (COVID-19), has infected people and companies worldwide, causing a global economic crisis. The tourism sector is not being left behind in this aspect. The current paper aims to investigate the tourism industry that was badly affected by the outbreak of the Coronavirus. The lockdown has broken the back of the national tourism industry. This has created an employment crisis for 38 million industry-related individuals. Crores of people are directly or indirectly related to the tourism industry in India. Many airlines and travel companies had sent more than 35 percent of their workers on leave without pay well before the lockdown. According to the World Travel and Tourism Council (WTTC), the job rate in the tourism sector of five crore people may be lost. In 2020, about 25 percent of bookings related to tourism were canceled. The tourism industry is struggling a lot in such a situation. It will take about 10 to 12 months to recover from the harm that will result from the tourism industry according to the WTTC report. Since terror has seethed in the minds of people and they're going to stop going abroad. In every state of India, including Himachal Pradesh, Kerala, Agra, and West Bengal, tourism has been affected.